{"id":11272,"date":"2026-05-02T08:20:20","date_gmt":"2026-05-02T02:50:20","guid":{"rendered":"http:\/\/arivuthottam.org\/?page_id=11272"},"modified":"2026-05-02T23:02:33","modified_gmt":"2026-05-02T17:32:33","slug":"founders-page","status":"publish","type":"page","link":"http:\/\/arivuthottam.org\/ta\/founders-page\/","title":{"rendered":"Founders Page"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11272\" class=\"elementor elementor-11272\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22992c3 e-con-full e-flex e-con e-parent\" data-id=\"22992c3\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-ebede88 elementor-widget elementor-widget-html\" data-id=\"ebede88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html lang=\"en\">\r\n<head>\r\n<meta charset=\"UTF-8\">\r\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n<title>Founder's Profile \u00b7 \u0b86\u0b9a\u0bbf\u0bb0\u0bbf\u0baf\u0bb0\u0bcd \u0b95\u0bc1\u0bb1\u0bbf\u0baa\u0bcd\u0baa\u0bc1 \u2014 K. Senthamizh Selvan | Arivuthottam<\/title>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Tiro+Tamil:ital@0;1&family=Karla:ital,wght@0,300;0,400;0,500;0,600;0,700&family=Noto+Serif+Tamil:wght@300;400;600&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n*,*::before,*::after{margin:0;padding:0;box-sizing:border-box;}\r\nhtml{scroll-behavior:smooth;}\r\nbody{font-family:'Karla',sans-serif;background:#faf6ee;color:#2c1a0e;overflow-x:hidden;}\r\n:root{\r\n  --soil:#2c1a0e;--bark:#4a2c14;--leaf:#2d6a2d;--sprout:#4caf50;\r\n  --harvest:#e8a830;--sun:#f5c842;--cream:#faf6ee;--parch:#f0e8d4;\r\n  --terracotta:#c4622d;--white:#ffffff;--panel:#1a3d1a;--panel-deep:#0d2810;--bark-mid:#6b3a14;--navy:#1a4a6e;\r\n}\r\n\r\n\/* \u2500\u2500 BREADCRUMB \u2500\u2500 *\/\r\n.bc{background:var(--panel);padding:12px 60px;display:flex;align-items:center;gap:8px;flex-wrap:wrap;}\r\n.bc a{font-size:10px;font-weight:600;letter-spacing:2px;text-transform:uppercase;color:rgba(255,255,255,.3);text-decoration:none;transition:color .2s;}\r\n.bc a:hover{color:rgba(255,255,255,.7);}\r\n.bc-sep{font-size:10px;color:rgba(255,255,255,.15);}\r\n.bc-curr{font-size:10px;font-weight:600;letter-spacing:2px;text-transform:uppercase;color:var(--sun);}\r\n\r\n\/* \u2500\u2500 HERO \u2500\u2500 *\/\r\n.hero{position:relative;min-height:60vh;display:flex;flex-direction:column;justify-content:flex-end;background:var(--panel);overflow:hidden;}\r\n.hero-bg{position:absolute;inset:0;}\r\n.hero-bg img{width:100%;height:100%;object-fit:cover;opacity:.18;filter:saturate(.5);}\r\n.hero-bg::after{content:'';position:absolute;inset:0;background:linear-gradient(to top,var(--panel) 0%,transparent 60%);}\r\n.hero-grid{position:absolute;inset:0;background-image:radial-gradient(circle,rgba(255,255,255,.04) 1px,transparent 1px);background-size:28px 28px;pointer-events:none;}\r\n.hero-content{position:relative;z-index:2;padding:60px 60px 64px;max-width:1320px;width:100%;margin:0 auto;}\r\n.hero-eyebrow{display:flex;align-items:center;gap:10px;margin-bottom:16px;}\r\n.hero-eyebrow-dot{width:6px;height:6px;border-radius:50%;background:var(--sun);animation:pulse 2s ease-in-out infinite;}\r\n@keyframes pulse{0%,100%{opacity:1;transform:scale(1);}50%{opacity:.35;transform:scale(1.7);}}\r\n.hero-eyebrow-text{font-size:10px;font-weight:600;letter-spacing:3px;text-transform:uppercase;color:var(--sun);}\r\n.hero-title{font-family:'Tiro Tamil',serif;font-size:clamp(38px,5vw,74px);font-weight:400;color:var(--white);line-height:.95;letter-spacing:-2px;margin-bottom:8px;}\r\n.hero-title em{font-style:italic;color:var(--sun);}\r\n.hero-title-ta{font-family:'Noto Serif Tamil',serif;font-size:clamp(18px,2.5vw,32px);font-weight:300;color:rgba(255,255,255,.45);display:block;margin-bottom:14px;letter-spacing:0;}\r\n.hero-sub-wrap{display:grid;grid-template-columns:1fr 1fr;gap:24px;max-width:900px;}\r\n.hero-sub{font-size:14px;font-weight:300;color:rgba(255,255,255,.5);line-height:1.85;}\r\n.hero-sub-ta{font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:300;color:rgba(255,255,255,.35);line-height:1.9;}\r\n\r\n\/* \u2500\u2500 LAYOUT \u2500\u2500 *\/\r\n.wrap{max-width:1320px;margin:0 auto;padding:0 60px;}\r\n.section{padding:72px 0;}\r\n.section+.section{border-top:1px solid rgba(44,26,14,.08);}\r\n\r\n\/* \u2500\u2500 SECTION LABELS \u2500\u2500 *\/\r\n.s-eye{display:flex;align-items:center;gap:12px;margin-bottom:14px;}\r\n.s-eye-line{width:28px;height:2px;background:linear-gradient(90deg,var(--leaf),var(--harvest));border-radius:2px;}\r\n.s-eye-text{font-size:9px;font-weight:600;letter-spacing:3px;text-transform:uppercase;color:var(--harvest);}\r\n\r\n\/* bilingual heading block *\/\r\n.bh{margin-bottom:28px;}\r\n.bh-en{font-family:'Tiro Tamil',serif;font-size:clamp(24px,3vw,42px);font-weight:400;color:var(--soil);letter-spacing:-.5px;line-height:1.05;margin-bottom:4px;}\r\n.bh-en em{font-style:italic;color:var(--leaf);}\r\n.bh-ta{font-family:'Noto Serif Tamil',serif;font-size:clamp(13px,1.6vw,20px);font-weight:300;color:rgba(44,26,14,.4);display:block;}\r\n\r\n\/* bilingual paragraph pair *\/\r\n.bi-p{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-bottom:20px;padding-bottom:20px;border-bottom:1px solid rgba(44,26,14,.06);}\r\n.bi-p:last-of-type{border-bottom:none;}\r\n.bi-en{font-size:14px;font-weight:300;color:rgba(44,26,14,.65);line-height:1.9;}\r\n.bi-en strong{color:var(--leaf);font-weight:500;}\r\n.bi-ta{font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:300;color:rgba(44,26,14,.45);line-height:1.95;}\r\n.bi-ta strong{color:var(--leaf);font-weight:400;}\r\n\r\n\/* bilingual quote *\/\r\n.bi-quote{background:var(--parch);border-left:3px solid var(--leaf);border-radius:0 14px 14px 0;padding:22px 26px;margin:24px 0;}\r\n.bi-quote-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;}\r\n.bi-quote-en{font-family:'Tiro Tamil',serif;font-size:15px;font-style:italic;color:var(--soil);line-height:1.75;}\r\n.bi-quote-ta{font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:300;color:rgba(44,26,14,.55);line-height:1.9;}\r\n.bi-quote-attr{font-size:9px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:rgba(44,26,14,.32);margin-top:10px;display:block;grid-column:1\/-1;}\r\n\r\n\/* \u2500\u2500 PROFILE LAYOUT \u2500\u2500 *\/\r\n.profile-layout{display:grid;grid-template-columns:300px 1fr;gap:52px;align-items:start;}\r\n.profile-card{background:var(--panel);border-radius:24px;overflow:hidden;position:sticky;top:24px;}\r\n.profile-photo{height:320px;overflow:hidden;}\r\n.profile-photo img{width:100%;height:100%;object-fit:cover;object-position:top;display:block;transition:transform .5s;}\r\n.profile-card:hover .profile-photo img{transform:scale(1.04);}\r\n.profile-info{padding:24px 24px 28px;}\r\n.profile-name-en{font-family:'Tiro Tamil',serif;font-size:17px;font-weight:400;color:var(--white);line-height:1.2;margin-bottom:2px;}\r\n.profile-name-ta{font-family:'Noto Serif Tamil',serif;font-size:14px;font-weight:300;color:rgba(255,255,255,.45);display:block;margin-bottom:14px;}\r\n.profile-tags{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:16px;}\r\n.profile-tag{display:inline-flex;align-items:center;gap:5px;background:rgba(245,200,66,.1);border:1px solid rgba(245,200,66,.2);border-radius:20px;padding:4px 10px;}\r\n.profile-tag span{font-size:9px;font-weight:600;color:var(--sun);}\r\n.profile-divider{height:1px;background:rgba(255,255,255,.07);margin:12px 0;}\r\n.profile-stat{display:flex;align-items:flex-start;gap:10px;padding:7px 0;}\r\n.profile-stat+.profile-stat{border-top:1px solid rgba(255,255,255,.05);}\r\n.profile-stat-icon{font-size:13px;flex-shrink:0;margin-top:2px;}\r\n.profile-stat-body{}\r\n.profile-stat-en{font-size:11px;font-weight:400;color:rgba(255,255,255,.72);line-height:1.4;}\r\n.profile-stat-ta{font-family:'Noto Serif Tamil',serif;font-size:10px;font-weight:300;color:rgba(255,255,255,.3);display:block;line-height:1.4;margin-top:1px;}\r\n\r\n\/* \u2500\u2500 FARM STATS \u2500\u2500 *\/\r\n.farm-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:28px;}\r\n.farm-stat{background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:14px;padding:18px 14px;text-align:center;transition:all .25s;}\r\n.farm-stat:hover{transform:translateY(-3px);box-shadow:0 10px 28px rgba(44,26,14,.09);}\r\n.farm-stat-val{font-family:'Tiro Tamil',serif;font-size:24px;font-weight:400;color:var(--leaf);display:block;line-height:1;margin-bottom:5px;}\r\n.farm-stat-val em{font-style:normal;color:var(--harvest);}\r\n.farm-stat-en{font-size:10px;font-weight:600;color:rgba(44,26,14,.5);line-height:1.35;}\r\n.farm-stat-ta{font-family:'Noto Serif Tamil',serif;font-size:9px;font-weight:300;color:rgba(44,26,14,.3);display:block;margin-top:2px;}\r\n\r\n\/* \u2500\u2500 PRODUCE GRID \u2500\u2500 *\/\r\n.produce-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;}\r\n.produce-card{background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:14px;padding:18px 16px;display:flex;align-items:flex-start;gap:12px;transition:all .25s;}\r\n.produce-card:hover{transform:translateY(-2px);box-shadow:0 8px 24px rgba(44,26,14,.08);}\r\n.produce-icon{font-size:26px;flex-shrink:0;}\r\n.produce-name-en{font-size:12px;font-weight:600;color:var(--soil);margin-bottom:1px;}\r\n.produce-name-ta{font-family:'Noto Serif Tamil',serif;font-size:11px;font-weight:300;color:rgba(44,26,14,.45);display:block;margin-bottom:4px;}\r\n.produce-count{font-size:11px;font-weight:300;color:rgba(44,26,14,.38);}\r\n\r\n\/* \u2500\u2500 PRESS STRIP \u2500\u2500 *\/\r\n.press-strip{display:flex;flex-wrap:wrap;gap:9px;margin-top:20px;}\r\n.press-badge{display:inline-flex;align-items:center;gap:6px;background:var(--white);border:1px solid rgba(44,26,14,.1);border-radius:8px;padding:7px 13px;font-size:11px;font-weight:600;color:var(--soil);}\r\n.press-badge span{font-size:10px;font-weight:300;color:rgba(44,26,14,.4);}\r\n\r\n\/* \u2500\u2500 JOURNEY BAND \u2500\u2500 *\/\r\n.story-band{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:stretch;}\r\n.story-band-text .bi-p{border-bottom:1px solid rgba(44,26,14,.06);padding-bottom:16px;margin-bottom:16px;}\r\n.story-band-quote{background:var(--panel);border-radius:20px;padding:32px 28px;display:flex;flex-direction:column;justify-content:space-between;position:relative;overflow:hidden;}\r\n.story-band-quote::before{content:'';position:absolute;bottom:-30px;right:-30px;width:130px;height:130px;border-radius:50%;background:rgba(255,255,255,.03);}\r\n.sbq-block{padding:18px 0;border-bottom:1px solid rgba(255,255,255,.07);}\r\n.sbq-block:last-child{border-bottom:none;padding-bottom:0;}\r\n.sbq-en{font-family:'Tiro Tamil',serif;font-size:14px;font-style:italic;color:rgba(255,255,255,.65);line-height:1.8;margin-bottom:8px;}\r\n.sbq-ta{font-family:'Noto Serif Tamil',serif;font-size:12px;font-weight:300;color:rgba(255,255,255,.35);line-height:1.9;}\r\n.sbq-attr{font-size:9px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:rgba(255,255,255,.2);margin-top:6px;display:block;}\r\n\r\n\/* \u2500\u2500 MOVEMENTS \u2500\u2500 *\/\r\n.movements-intro-wrap{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-bottom:32px;}\r\n.mi-en{font-size:14px;font-weight:300;color:rgba(44,26,14,.6);line-height:1.9;}\r\n.mi-en strong{color:var(--leaf);font-weight:500;}\r\n.mi-ta{font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:300;color:rgba(44,26,14,.45);line-height:1.95;}\r\n.mi-ta strong{color:var(--leaf);font-weight:400;}\r\n.movements-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;}\r\n.movement-card{background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:14px;padding:16px 16px;transition:all .28s;position:relative;overflow:hidden;}\r\n.movement-card:hover{transform:translateY(-3px);box-shadow:0 10px 28px rgba(44,26,14,.1);border-color:rgba(44,26,14,.14);}\r\n.movement-card::after{content:'';position:absolute;bottom:0;left:0;right:0;height:2px;background:linear-gradient(90deg,var(--leaf),var(--harvest));transform:scaleX(0);transform-origin:left;transition:transform .28s;}\r\n.movement-card:hover::after{transform:scaleX(1);}\r\n.movement-year{font-family:'Tiro Tamil',serif;font-size:11px;font-weight:400;color:var(--harvest);margin-bottom:5px;display:block;}\r\n.movement-name-ta{font-family:'Noto Serif Tamil',serif;font-size:12px;font-weight:600;color:var(--soil);line-height:1.4;margin-bottom:2px;}\r\n.movement-name-en{font-size:11px;font-weight:300;color:rgba(44,26,14,.4);line-height:1.3;}\r\n\r\n\/* \u2500\u2500 MAJOR ORGS \u2500\u2500 *\/\r\n.major-orgs{display:grid;grid-template-columns:1fr 1fr;gap:13px;margin-top:12px;}\r\n.major-org-card{background:var(--panel);border-radius:16px;padding:20px;display:flex;align-items:flex-start;gap:14px;}\r\n.major-org-icon{font-size:22px;flex-shrink:0;margin-top:2px;}\r\n.major-org-ta{font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:400;color:rgba(255,255,255,.78);line-height:1.45;margin-bottom:3px;}\r\n.major-org-en{font-size:11px;font-weight:300;color:rgba(255,255,255,.4);line-height:1.35;}\r\n\r\n\/* \u2500\u2500 AT BAND \u2500\u2500 *\/\r\n.at-band{background:linear-gradient(135deg,var(--panel),var(--panel-deep));border-radius:24px;padding:48px;position:relative;overflow:hidden;}\r\n.at-band::before{content:'';position:absolute;top:-50px;right:-50px;width:220px;height:220px;border-radius:50%;background:radial-gradient(circle,rgba(245,200,66,.07),transparent 70%);}\r\n.at-band-eyebrow{font-size:9px;font-weight:700;letter-spacing:3px;text-transform:uppercase;color:rgba(255,255,255,.25);margin-bottom:14px;}\r\n.at-band-title-en{font-family:'Tiro Tamil',serif;font-size:clamp(20px,2.6vw,34px);font-weight:400;color:var(--white);letter-spacing:-.3px;line-height:1.1;margin-bottom:4px;}\r\n.at-band-title-en em{font-style:italic;color:var(--sun);}\r\n.at-band-title-ta{font-family:'Noto Serif Tamil',serif;font-size:15px;font-weight:300;color:rgba(255,255,255,.35);display:block;margin-bottom:28px;}\r\n.at-body-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-bottom:32px;}\r\n.at-body-en{font-size:14px;font-weight:300;color:rgba(255,255,255,.58);line-height:1.9;}\r\n.at-body-en strong{color:rgba(255,255,255,.85);font-weight:400;}\r\n.at-body-ta{font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:300;color:rgba(255,255,255,.38);line-height:1.95;}\r\n.at-body-ta strong{color:rgba(255,255,255,.65);font-weight:400;}\r\n.stats-row{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;}\r\n.stat-box{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.08);border-radius:14px;padding:20px 14px;text-align:center;}\r\n.stat-val{font-family:'Tiro Tamil',serif;font-size:26px;font-weight:400;color:var(--sun);display:block;line-height:1;margin-bottom:6px;}\r\n.stat-en{font-size:10px;font-weight:600;color:rgba(255,255,255,.45);line-height:1.4;}\r\n.stat-ta{font-family:'Noto Serif Tamil',serif;font-size:9px;font-weight:300;color:rgba(255,255,255,.25);display:block;margin-top:2px;}\r\n\r\n\/* \u2500\u2500 JOIN CTA \u2500\u2500 *\/\r\n.join-band{background:linear-gradient(135deg,var(--panel),var(--panel-deep));border-radius:24px;padding:56px;display:grid;grid-template-columns:1fr auto;gap:40px;align-items:center;position:relative;overflow:hidden;margin-bottom:80px;}\r\n.join-band::before{content:'';position:absolute;top:-60px;right:-60px;width:240px;height:240px;border-radius:50%;background:radial-gradient(circle,rgba(245,200,66,.08),transparent 70%);pointer-events:none;}\r\n.join-eyebrow{font-size:9px;font-weight:600;letter-spacing:3px;text-transform:uppercase;color:rgba(255,255,255,.25);margin-bottom:12px;}\r\n.join-title-en{font-family:'Tiro Tamil',serif;font-size:clamp(22px,2.8vw,38px);font-weight:400;color:var(--white);letter-spacing:-.5px;line-height:1.08;margin-bottom:4px;}\r\n.join-title-en em{font-style:italic;color:var(--sun);}\r\n.join-title-ta{font-family:'Noto Serif Tamil',serif;font-size:clamp(13px,1.6vw,18px);font-weight:300;color:rgba(255,255,255,.32);display:block;margin-bottom:14px;}\r\n.join-body-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;}\r\n.join-body-en{font-size:13px;font-weight:300;color:rgba(255,255,255,.4);line-height:1.8;}\r\n.join-body-ta{font-family:'Noto Serif Tamil',serif;font-size:12px;font-weight:300;color:rgba(255,255,255,.28);line-height:1.9;}\r\n.join-btns{display:flex;flex-direction:column;gap:10px;flex-shrink:0;}\r\n.btn-p{font-family:'Karla',sans-serif;font-size:12px;font-weight:600;color:var(--soil);background:linear-gradient(135deg,var(--sun),var(--sprout));border:none;border-radius:8px;padding:13px 24px;text-decoration:none;transition:all .22s;white-space:nowrap;text-align:center;}\r\n.btn-p:hover{transform:translateY(-2px);box-shadow:0 6px 20px rgba(76,175,80,.3);}\r\n.btn-g{font-family:'Karla',sans-serif;font-size:12px;font-weight:500;color:rgba(255,255,255,.5);border:1px solid rgba(255,255,255,.15);border-radius:8px;padding:13px 24px;text-decoration:none;transition:all .22s;text-align:center;}\r\n.btn-g:hover{color:var(--white);border-color:rgba(255,255,255,.4);}\r\n\r\n\/* \u2500\u2500 RESPONSIVE \u2500\u2500 *\/\r\n@media(max-width:1100px){\r\n  .bc,.wrap{padding-left:40px;padding-right:40px;}\r\n  .hero-content{padding:60px 40px 56px;}\r\n  .hero-sub-wrap{grid-template-columns:1fr;}\r\n  .profile-layout{grid-template-columns:1fr;}\r\n  .profile-card{position:static;}\r\n  .farm-stats{grid-template-columns:repeat(2,1fr);}\r\n  .bi-p,.bi-quote-grid,.movements-intro-wrap,.at-body-grid,.story-band,.join-body-grid{grid-template-columns:1fr;}\r\n  .movements-grid{grid-template-columns:repeat(2,1fr);}\r\n  .major-orgs{grid-template-columns:1fr;}\r\n  .stats-row{grid-template-columns:repeat(2,1fr);}\r\n  .join-band{grid-template-columns:1fr;padding:40px;}\r\n  .join-btns{flex-direction:row;}\r\n}\r\n@media(max-width:768px){\r\n  .bc{padding:10px 24px;}\r\n  .hero-content{padding:44px 24px 48px;}\r\n  .wrap{padding:0 24px;}\r\n  .section{padding:44px 0;}\r\n  .farm-stats{grid-template-columns:repeat(2,1fr);}\r\n  .produce-grid{grid-template-columns:repeat(2,1fr);}\r\n  .movements-grid{grid-template-columns:1fr;}\r\n  .at-band{padding:28px 20px;}\r\n  .join-band{padding:24px 20px;border-radius:16px;margin-bottom:40px;}\r\n  .join-btns{flex-direction:column;}\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<!-- BREADCRUMB -->\r\n<nav class=\"bc\">\r\n  <a href=\"\/ta\/\">Home<\/a><span class=\"bc-sep\">\u203a<\/span>\r\n  <a href=\"\/ta\/about\/\">About Us \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bc8 \u0baa\u0bb1\u0bcd\u0bb1\u0bbf<\/a><span class=\"bc-sep\">\u203a<\/span>\r\n  <span class=\"bc-curr\">Founder's Profile \u00b7 \u0b86\u0b9a\u0bbf\u0bb0\u0bbf\u0baf\u0bb0\u0bcd \u0b95\u0bc1\u0bb1\u0bbf\u0baa\u0bcd\u0baa\u0bc1<\/span>\r\n<\/nav>\r\n\r\n<!-- HERO -->\r\n<section class=\"hero\">\r\n  <div class=\"hero-bg\">\r\n    <img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/03\/\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd_\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd.jpg\" alt=\"Arivuthottam\">\r\n  <\/div>\r\n  <div class=\"hero-grid\"><\/div>\r\n  <div class=\"hero-content\">\r\n    <div class=\"hero-eyebrow\"><span class=\"hero-eyebrow-dot\"><\/span><span class=\"hero-eyebrow-text\">Founder's Profile \u00b7 \u0b86\u0b9a\u0bbf\u0bb0\u0bbf\u0baf\u0bb0\u0bcd \u0b95\u0bc1\u0bb1\u0bbf\u0baa\u0bcd\u0baa\u0bc1<\/span><\/div>\r\n    <h1 class=\"hero-title\">K. Senthamizh <em>Selvan<\/em><\/h1>\r\n    <span class=\"hero-title-ta\">\u0b95\u0bc1. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd<\/span>\r\n    <div class=\"hero-sub-wrap\">\r\n      <p class=\"hero-sub\">People's Movement Activist \u00b7 Natural Farmer \u00b7 Founder of Arivuthottam. Over 45 years of community work, founding 20+ movements \u2014 from banker to farmer, a life lived for others.<\/p>\r\n      <p class=\"hero-sub-ta\">\u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0b87\u0baf\u0b95\u0bcd\u0b95\u0b9a\u0bcd \u0b9a\u0bc6\u0baf\u0bb2\u0bcd\u0baa\u0bbe\u0b9f\u0bcd\u0b9f\u0bbe\u0bb3\u0bb0\u0bcd \u00b7 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf \u00b7 \u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0ba9\u0bb0\u0bcd. 45 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bb3\u0bc1\u0b95\u0bcd\u0b95\u0bc1\u0bae\u0bcd \u0bae\u0bc7\u0bb2\u0bbe\u0ba9 \u0b9a\u0bae\u0bc2\u0b95 \u0baa\u0ba3\u0bbf \u2014 \u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0bb5\u0baf\u0bb2\u0bcd\u0bb5\u0bb0\u0bc8, \u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bc1\u0b95\u0bcd\u0b95\u0bbe\u0b95 \u0bb5\u0bbe\u0bb4\u0bcd\u0ba8\u0bcd\u0ba4 \u0bb5\u0bbe\u0bb4\u0bcd\u0b95\u0bcd\u0b95\u0bc8.<\/p>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<div class=\"wrap\">\r\n\r\n  <!-- \u2550\u2550\u2550 PROFILE \u2550\u2550\u2550 -->\r\n  <section class=\"section\">\r\n    <div class=\"profile-layout\">\r\n\r\n      <!-- Left: Photo Card -->\r\n      <div class=\"profile-card\">\r\n        <div class=\"profile-photo\">\r\n          <img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-24-at-16.22.49.jpeg\" alt=\"K. Senthamizh Selvan\">\r\n        <\/div>\r\n        <div class=\"profile-info\">\r\n          <div class=\"profile-name-en\">K. Senthamizh Selvan<\/div>\r\n          <span class=\"profile-name-ta\">\u0b95\u0bc1. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd<\/span>\r\n          <div class=\"profile-tags\">\r\n            <div class=\"profile-tag\"><span>\ud83c\udf3e Natural Farmer \u00b7 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf<\/span><\/div>\r\n            <div class=\"profile-tag\"><span>\ud83c\udfe6 Retired Banker \u00b7 \u0b93\u0baf\u0bcd\u0bb5\u0bc1\u0baa\u0bc6\u0bb1\u0bcd\u0bb1 \u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baf\u0bbe\u0bb3\u0bb0\u0bcd<\/span><\/div>\r\n            <div class=\"profile-tag\"><span>\ud83c\udf31 Founder \u00b7 \u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0ba9\u0bb0\u0bcd<\/span><\/div>\r\n          <\/div>\r\n          <div class=\"profile-divider\"><\/div>\r\n          <div class=\"profile-stat\">\r\n            <span class=\"profile-stat-icon\">\ud83c\udfe6<\/span>\r\n            <div class=\"profile-stat-body\">\r\n              <div class=\"profile-stat-en\"><strong>36 Years<\/strong> \u2014 Union Bank of India, Katpadi, Vellore<\/div>\r\n              <span class=\"profile-stat-ta\"><strong>36 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bb3\u0bcd<\/strong> \u2014 \u0baf\u0bc2\u0ba9\u0bbf\u0baf\u0ba9\u0bcd \u0baa\u0bbe\u0b99\u0bcd\u0b95\u0bcd \u0b86\u0b83\u0baa\u0bcd \u0b87\u0ba8\u0bcd\u0ba4\u0bbf\u0baf\u0bbe, \u0b95\u0b9f\u0bcd\u0baa\u0bbe\u0b9f\u0bbf, \u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bcd<\/span>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"profile-stat\">\r\n            <span class=\"profile-stat-icon\">\ud83d\uddd3\ufe0f<\/span>\r\n            <div class=\"profile-stat-body\">\r\n              <div class=\"profile-stat-en\"><strong>2012<\/strong> \u2014 Sold home, bought 3 acres \u00b7 <strong>2014<\/strong> \u2014 Voluntary retirement<\/div>\r\n              <span class=\"profile-stat-ta\"><strong>2012<\/strong> \u2014 \u0bb5\u0bc0\u0b9f\u0bcd\u0b9f\u0bc8 \u0bb5\u0bbf\u0bb1\u0bcd\u0bb1\u0bc1 3 \u0b8f\u0b95\u0bcd\u0b95\u0bb0\u0bcd \u0bb5\u0bbe\u0b99\u0bcd\u0b95\u0bbf\u0ba9\u0bbe\u0bb0\u0bcd \u00b7 <strong>2014<\/strong> \u2014 \u0ba4\u0ba9\u0bcd\u0ba9\u0bbe\u0bb0\u0bcd\u0bb5 \u0b93\u0baf\u0bcd\u0bb5\u0bc1<\/span>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"profile-stat\">\r\n            <span class=\"profile-stat-icon\">\ud83d\udccd<\/span>\r\n            <div class=\"profile-stat-body\">\r\n              <div class=\"profile-stat-en\">Kalampattu Village, near Latteri, Vellore District \u00b7 150 km from Chennai<\/div>\r\n              <span class=\"profile-stat-ta\">\u0b95\u0bb2\u0bae\u0bcd\u0baa\u0b9f\u0bcd\u0b9f\u0bc1 \u0b95\u0bbf\u0bb0\u0bbe\u0bae\u0bae\u0bcd, \u0bb2\u0ba4\u0bcd\u0ba4\u0bc7\u0bb0\u0bbf \u0b85\u0bb0\u0bc1\u0b95\u0bbf\u0bb2\u0bcd, \u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bcd \u0bae\u0bbe\u0bb5\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u00b7 \u0b9a\u0bc6\u0ba9\u0bcd\u0ba9\u0bc8\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 150 \u0b95\u0bbf.\u0bae\u0bc0.<\/span>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"profile-stat\">\r\n            <span class=\"profile-stat-icon\">\ud83e\udd1d<\/span>\r\n            <div class=\"profile-stat-body\">\r\n              <div class=\"profile-stat-en\"><strong>45+ years<\/strong> community work \u00b7 <strong>20+<\/strong> movements founded<\/div>\r\n              <span class=\"profile-stat-ta\"><strong>45+ \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bb3\u0bcd<\/strong> \u0b9a\u0bae\u0bc2\u0b95 \u0b9a\u0bc6\u0baf\u0bb2\u0bcd\u0baa\u0bbe\u0b9f\u0bc1 \u00b7 <strong>20+<\/strong> \u0b87\u0baf\u0b95\u0bcd\u0b95\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0ba4\u0bcb\u0bb1\u0bcd\u0bb1\u0bc1\u0bb5\u0bbf\u0ba4\u0bcd\u0ba4\u0bb5\u0bb0\u0bcd<\/span>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"profile-stat\">\r\n            <span class=\"profile-stat-icon\">\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66<\/span>\r\n            <div class=\"profile-stat-body\">\r\n              <div class=\"profile-stat-en\">Wife <strong>Gunasundari<\/strong> \u00b7 Two children (IT Engineers)<\/div>\r\n              <span class=\"profile-stat-ta\">\u0bae\u0ba9\u0bc8\u0bb5\u0bbf <strong>\u0b95\u0bc1\u0ba3\u0b9a\u0bc1\u0ba8\u0bcd\u0ba4\u0bb0\u0bbf<\/strong> \u00b7 \u0b87\u0bb0\u0bc1 \u0baa\u0bbf\u0bb3\u0bcd\u0bb3\u0bc8\u0b95\u0bb3\u0bcd (IT \u0baa\u0bca\u0bb1\u0bbf\u0baf\u0bbe\u0bb3\u0bb0\u0bcd\u0b95\u0bb3\u0bcd)<\/span>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"profile-stat\">\r\n            <span class=\"profile-stat-icon\">\ud83d\udcde<\/span>\r\n            <div class=\"profile-stat-body\">\r\n              <div class=\"profile-stat-en\"><strong>+91 94430 32436<\/strong><\/div>\r\n              <span class=\"profile-stat-ta\">senthamil1955@gmail.com<\/span>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <!-- Right: Bio -->\r\n      <div>\r\n        <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Founder's Story \u00b7 \u0b86\u0b9a\u0bbf\u0bb0\u0bbf\u0baf\u0bb0\u0bcd \u0b95\u0bc1\u0bb1\u0bbf\u0baa\u0bcd\u0baa\u0bc1<\/span><\/div>\r\n        <div class=\"bh\">\r\n          <div class=\"bh-en\">From Banker to <em>Nature's Farmer<\/em><\/div>\r\n          <span class=\"bh-ta\">\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf \u0bb5\u0bb0\u0bc8<\/span>\r\n        <\/div>\r\n\r\n        <div class=\"bi-p\">\r\n          <div class=\"bi-en\"><strong>K. Senthamizh Selvan<\/strong> is a People's Movement Activist who has been working alongside communities for over <strong>45 years<\/strong>. The experiences he gained by founding and leading various movements and organisations are what continue to drive him to this day.<\/div>\r\n          <div class=\"bi-ta\">\u0b95\u0bc1. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd \u2014 <strong>\u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0b87\u0baf\u0b95\u0bcd\u0b95\u0b9a\u0bcd \u0b9a\u0bc6\u0baf\u0bb2\u0bcd\u0baa\u0bbe\u0b9f\u0bcd\u0b9f\u0bbe\u0bb3\u0bb0\u0bcd.<\/strong> \u0b95\u0b9f\u0ba8\u0bcd\u0ba4 <strong>45 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1<\/strong> \u0b95\u0bbe\u0bb2\u0bae\u0bbe\u0b95 \u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcb\u0b9f\u0bc1 \u0b87\u0ba3\u0bc8\u0ba8\u0bcd\u0ba4\u0bc1 \u0b9a\u0bc6\u0baf\u0bb2\u0bcd\u0baa\u0b9f\u0bc1\u0baa\u0bb5\u0bb0\u0bcd. \u0b85\u0bb5\u0bb0\u0bcd \u0bae\u0bc1\u0ba4\u0bb2\u0bcd \u0bb5\u0bbf\u0ba4\u0bcd\u0ba4\u0bbe\u0b95\u0ba4\u0bcd \u0ba4\u0bc1\u0bb5\u0b95\u0bcd\u0b95\u0bbf\u0baf \u0b87\u0baf\u0b95\u0bcd\u0b95\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0bae\u0bb1\u0bcd\u0bb1\u0bc1\u0bae\u0bcd \u0b85\u0bae\u0bc8\u0baa\u0bcd\u0baa\u0bc1\u0b95\u0bb3\u0bbf\u0bb2\u0bcd \u0baa\u0bc6\u0bb1\u0bc1\u0bae\u0bbf\u0b9f\u0ba4\u0bcd\u0ba4 \u0b85\u0ba9\u0bc1\u0baa\u0bb5\u0b99\u0bcd\u0b95\u0bb3\u0bc7 \u0b87\u0ba9\u0bcd\u0bb1\u0bb3\u0bb5\u0bc1\u0bae\u0bcd \u0b9a\u0bc6\u0baf\u0bb2\u0bcd\u0baa\u0b9f\u0b95\u0bcd \u0b95\u0bbe\u0bb0\u0ba3\u0bae\u0bbe\u0b95 \u0b89\u0bb3\u0bcd\u0bb3\u0ba4\u0bc1.<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"bi-p\">\r\n          <div class=\"bi-en\">During his <strong>36 years at Union Bank of India<\/strong>, he was responsible for issuing farm loans across two states. He witnessed first-hand how farmers suffered \u2014 land poisoned by chemicals, mounting debts with no way out. The growing unawareness of urban consumers about the source of their food troubled him deeply too.<\/div>\r\n          <div class=\"bi-ta\"><strong>\u0baf\u0bc2\u0ba9\u0bbf\u0baf\u0ba9\u0bcd \u0baa\u0bbe\u0b99\u0bcd\u0b95\u0bcd \u0b86\u0b83\u0baa\u0bcd \u0b87\u0ba8\u0bcd\u0ba4\u0bbf\u0baf\u0bbe\u0bb5\u0bbf\u0bb2\u0bcd 36 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bb3\u0bcd<\/strong> \u0baa\u0ba3\u0bbf\u0baa\u0bc1\u0bb0\u0bbf\u0ba8\u0bcd\u0ba4\u0bbe\u0bb0\u0bcd. \u0b87\u0bb0\u0ba3\u0bcd\u0b9f\u0bc1 \u0bae\u0bbe\u0ba8\u0bbf\u0bb2\u0b99\u0bcd\u0b95\u0bb3\u0bbf\u0bb2\u0bcd \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0b95\u0bcd \u0b95\u0b9f\u0ba9\u0bcd \u0bb5\u0bb4\u0b99\u0bcd\u0b95\u0bc1\u0bae\u0bcd \u0baa\u0bca\u0bb1\u0bc1\u0baa\u0bcd\u0baa\u0bc8 \u0b8f\u0bb1\u0bcd\u0bb1\u0bc1, \u0bb0\u0b9a\u0bbe\u0baf\u0ba9\u0b99\u0bcd\u0b95\u0bb3\u0bbe\u0bb2\u0bcd \u0b9a\u0bc7\u0ba4\u0bae\u0b9f\u0bc8\u0ba8\u0bcd\u0ba4 \u0ba8\u0bbf\u0bb2\u0b99\u0bcd\u0b95\u0bb3\u0bc8\u0baf\u0bc1\u0bae\u0bcd \u0b95\u0b9f\u0ba9\u0bcd \u0b9a\u0bc1\u0bae\u0bc8\u0baf\u0bbf\u0bb2\u0bcd \u0ba4\u0bb5\u0bbf\u0b95\u0bcd\u0b95\u0bc1\u0bae\u0bcd \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bc8\u0baf\u0bc1\u0bae\u0bcd \u0ba8\u0bc7\u0bb0\u0bbf\u0bb2\u0bcd \u0b95\u0ba3\u0bcd\u0b9f\u0bbe\u0bb0\u0bcd. \u0ba8\u0b95\u0bb0 \u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0b89\u0ba3\u0bb5\u0bbf\u0ba9\u0bcd \u0bae\u0bc2\u0bb2\u0ba4\u0bcd\u0ba4\u0bc8 \u0b85\u0bb1\u0bbf\u0baf\u0bbe\u0bae\u0bb2\u0bcd \u0bb0\u0b9a\u0bbe\u0baf\u0ba9 \u0b89\u0ba3\u0bb5\u0bc8 \u0b89\u0b9f\u0bcd\u0b95\u0bca\u0bb3\u0bcd\u0bb5\u0ba4\u0bc1\u0bae\u0bcd \u0b85\u0bb5\u0bb0\u0bc8 \u0b95\u0bb5\u0bb2\u0bc8\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4\u0bbf\u0baf\u0ba4\u0bc1.<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"bi-quote\">\r\n          <div class=\"bi-quote-grid\">\r\n            <div class=\"bi-quote-en\">\"As a banker, I realised how dejected most farmers felt. Their land was doused with chemicals. Even if a farmer received a loan, it would be impossible for them to revive the land or repay the amount. This ground reality rattled me to no end.\"<\/div>\r\n            <div class=\"bi-quote-ta\">\"\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baf\u0bbe\u0bb3\u0bb0\u0bbe\u0b95, \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bcd \u0b8e\u0bb5\u0bcd\u0bb5\u0bb3\u0bb5\u0bc1 \u0b9a\u0bcb\u0bb0\u0bcd\u0bb5\u0bbe\u0b95 \u0b89\u0ba3\u0bb0\u0bcd\u0b95\u0bbf\u0bb1\u0bbe\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0b8e\u0ba9\u0bcd\u0baa\u0ba4\u0bc8 \u0ba8\u0bbe\u0ba9\u0bcd \u0b89\u0ba3\u0bb0\u0bcd\u0ba8\u0bcd\u0ba4\u0bc7\u0ba9\u0bcd. \u0b85\u0bb5\u0bb0\u0bcd\u0b95\u0bb3\u0bbf\u0ba9\u0bcd \u0ba8\u0bbf\u0bb2\u0bae\u0bcd \u0bb0\u0b9a\u0bbe\u0baf\u0ba9\u0b99\u0bcd\u0b95\u0bb3\u0bbe\u0bb2\u0bcd \u0ba8\u0bbf\u0bb1\u0bc8\u0ba8\u0bcd\u0ba4\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0ba4\u0bc1. \u0b95\u0b9f\u0ba9\u0bcd \u0b95\u0bbf\u0b9f\u0bc8\u0ba4\u0bcd\u0ba4\u0bbe\u0bb2\u0bc1\u0bae\u0bcd \u0ba8\u0bbf\u0bb2\u0ba4\u0bcd\u0ba4\u0bc8 \u0bae\u0bc0\u0b9f\u0bcd\u0b9f\u0bc6\u0b9f\u0bc1\u0b95\u0bcd\u0b95\u0bb5\u0bcb \u0b95\u0b9f\u0ba9\u0bc8 \u0ba4\u0bbf\u0bb0\u0bc1\u0bae\u0bcd\u0baa\u0b9a\u0bcd \u0b9a\u0bc6\u0bb2\u0bc1\u0ba4\u0bcd\u0ba4\u0bb5\u0bcb \u0bae\u0bc1\u0b9f\u0bbf\u0baf\u0bbe\u0ba4 \u0ba8\u0bbf\u0bb2\u0bc8 \u2014 \u0b87\u0ba4\u0bc1 \u0b8e\u0ba9\u0bcd\u0ba9\u0bc8 \u0b86\u0bb4\u0bae\u0bbe\u0b95 \u0b89\u0bb2\u0bc1\u0b95\u0bcd\u0b95\u0bbf\u0baf\u0ba4\u0bc1.\"<\/div>\r\n            <span class=\"bi-quote-attr\">\u2014 K. Senthamizh Selvan \u00b7 The Better India, 2019<\/span>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"bi-p\">\r\n          <div class=\"bi-en\">In 2012, at the age of 60, he <strong>sold his home in Katpadi<\/strong> and bought 3 acres of barren, uncultivable land near Kalampattu, Latteri \u2014 land others had written off entirely. He fenced it, dug borewells, and began restoring the soil using bio-fertilisers. Whatever grew in the first two years was ploughed back into the earth to remove chemical residues. In 2014, he took <strong>voluntary retirement<\/strong> and devoted himself fully to the farm.<\/div>\r\n          <div class=\"bi-ta\">2012-\u0bb2\u0bcd, 60 \u0bb5\u0baf\u0ba4\u0bbf\u0bb2\u0bcd, \u0ba4\u0bbe\u0bae\u0bcd \u0bb5\u0b9a\u0bbf\u0ba4\u0bcd\u0ba4 <strong>\u0b95\u0b9f\u0bcd\u0baa\u0bbe\u0b9f\u0bbf \u0bb5\u0bc0\u0b9f\u0bcd\u0b9f\u0bc8 \u0bb5\u0bbf\u0bb1\u0bcd\u0bb1\u0bc1<\/strong> \u0b95\u0bb2\u0bae\u0bcd\u0baa\u0b9f\u0bcd\u0b9f\u0bc1 \u0b85\u0bb0\u0bc1\u0b95\u0bc7 3 \u0b8f\u0b95\u0bcd\u0b95\u0bb0\u0bcd \u0ba4\u0bb0\u0bbf\u0b9a\u0bc1 \u0ba8\u0bbf\u0bb2\u0bae\u0bcd \u0bb5\u0bbe\u0b99\u0bcd\u0b95\u0bbf\u0ba9\u0bbe\u0bb0\u0bcd. \u0bb5\u0bc7\u0bb2\u0bbf \u0b85\u0bae\u0bc8\u0ba4\u0bcd\u0ba4\u0bbe\u0bb0\u0bcd, \u0b95\u0bc1\u0bb4\u0bbe\u0baf\u0bcd \u0b95\u0bbf\u0ba3\u0bb1\u0bc1 \u0ba4\u0bcb\u0ba3\u0bcd\u0b9f\u0bbf\u0ba9\u0bbe\u0bb0\u0bcd, \u0b89\u0baf\u0bbf\u0bb0\u0bcd \u0b89\u0bb0\u0b99\u0bcd\u0b95\u0bb3\u0bbe\u0bb2\u0bcd \u0bae\u0ba3\u0bcd\u0ba3\u0bc8 \u0baa\u0bc1\u0ba4\u0bc1\u0baa\u0bcd\u0baa\u0bbf\u0ba4\u0bcd\u0ba4\u0bbe\u0bb0\u0bcd. \u0bae\u0bc1\u0ba4\u0bb2\u0bcd \u0b87\u0bb0\u0ba3\u0bcd\u0b9f\u0bc1 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bb3\u0bcd \u0bb5\u0bbf\u0bb3\u0bc8\u0bb5\u0bbf\u0ba4\u0bcd\u0ba4\u0bb5\u0bb1\u0bcd\u0bb1\u0bc8 \u0bae\u0ba3\u0bcd\u0ba3\u0bbf\u0bb2\u0bcd \u0ba4\u0bbf\u0bb0\u0bc1\u0bae\u0bcd\u0baa \u0b89\u0bb4\u0bc1\u0ba4\u0bbe\u0bb0\u0bcd. 2014-\u0bb2\u0bcd <strong>\u0ba4\u0ba9\u0bcd\u0ba9\u0bbe\u0bb0\u0bcd\u0bb5 \u0b93\u0baf\u0bcd\u0bb5\u0bc1<\/strong> \u0baa\u0bc6\u0bb1\u0bcd\u0bb1\u0bc1 \u0baa\u0ba3\u0bcd\u0ba3\u0bc8\u0baa\u0bcd \u0baa\u0ba3\u0bbf\u0baf\u0bbf\u0bb2\u0bcd \u0bae\u0bc1\u0bb4\u0bc1\u0bae\u0bc8\u0baf\u0bbe\u0b95 \u0b88\u0b9f\u0bc1\u0baa\u0b9f\u0bcd\u0b9f\u0bbe\u0bb0\u0bcd.<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"bi-p\">\r\n          <div class=\"bi-en\">Today, that same barren land yields <strong>4 tonnes of mangoes and 10,000\u201315,000 coconuts annually<\/strong>, generating around <strong>\u20b96 lakh per year<\/strong>. Over <strong>150 farmer groups<\/strong> and more than <strong>2,000 students<\/strong> have visited the farm for free. His wife Gunasundari has been by his side through every step \u2014 helping on the farm, advising, guiding.<\/div>\r\n          <div class=\"bi-ta\">\u0b87\u0ba9\u0bcd\u0bb1\u0bc1 \u0b85\u0ba4\u0bc7 \u0ba8\u0bbf\u0bb2\u0bae\u0bcd \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0ba4\u0bcb\u0bb1\u0bc1\u0bae\u0bcd <strong>4 \u0b9f\u0ba9\u0bcd \u0bae\u0bbe\u0bae\u0bcd\u0baa\u0bb4\u0bae\u0bcd \u0bae\u0bb1\u0bcd\u0bb1\u0bc1\u0bae\u0bcd 10,000\u201315,000 \u0ba4\u0bc7\u0b99\u0bcd\u0b95\u0bbe\u0baf\u0bcd\u0b95\u0bb3\u0bcd<\/strong> \u0bb5\u0bbf\u0bb3\u0bc8\u0bb5\u0bbf\u0b95\u0bcd\u0b95\u0bbf\u0bb1\u0ba4\u0bc1 \u2014 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1 \u0bb5\u0bb0\u0bc1\u0bae\u0bbe\u0ba9\u0bae\u0bcd \u0b9a\u0bc1\u0bae\u0bbe\u0bb0\u0bcd <strong>\u0bb0\u0bc2.6 \u0bb2\u0b9f\u0bcd\u0b9a\u0bae\u0bcd.<\/strong> <strong>150-\u0b95\u0bcd\u0b95\u0bc1\u0bae\u0bcd \u0bae\u0bc7\u0bb1\u0bcd\u0baa\u0b9f\u0bcd\u0b9f \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bb0\u0bcd \u0b95\u0bc1\u0bb4\u0bc1\u0b95\u0bcd\u0b95\u0bb3\u0bcd<\/strong> \u0bae\u0bb1\u0bcd\u0bb1\u0bc1\u0bae\u0bcd <strong>2,000-\u0b95\u0bcd\u0b95\u0bc1\u0bae\u0bcd \u0bae\u0bc7\u0bb1\u0bcd\u0baa\u0b9f\u0bcd\u0b9f \u0bae\u0bbe\u0ba3\u0bb5\u0bb0\u0bcd\u0b95\u0bb3\u0bcd<\/strong> \u0b87\u0bb2\u0bb5\u0b9a\u0bae\u0bbe\u0b95 \u0bb5\u0ba8\u0bcd\u0ba4\u0bc1 \u0b95\u0bb1\u0bcd\u0bb1\u0bc1\u0b9a\u0bcd \u0b9a\u0bc6\u0ba9\u0bcd\u0bb1\u0bc1\u0bb3\u0bcd\u0bb3\u0ba9\u0bb0\u0bcd. \u0bae\u0ba9\u0bc8\u0bb5\u0bbf \u0b95\u0bc1\u0ba3\u0b9a\u0bc1\u0ba8\u0bcd\u0ba4\u0bb0\u0bbf \u0b92\u0bb5\u0bcd\u0bb5\u0bca\u0bb0\u0bc1 \u0b95\u0b9f\u0bcd\u0b9f\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bc1\u0bae\u0bcd \u0ba4\u0bc1\u0ba3\u0bc8\u0baf\u0bbe\u0b95 \u0ba8\u0bbf\u0ba9\u0bcd\u0bb1\u0bbe\u0bb0\u0bcd.<\/div>\r\n        <\/div>\r\n\r\n        <!-- Farm Stats -->\r\n        <div class=\"farm-stats\">\r\n          <div class=\"farm-stat\"><span class=\"farm-stat-val\">36<\/span><div class=\"farm-stat-en\">Years in Banking<\/div><span class=\"farm-stat-ta\">\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baa\u0bcd \u0baa\u0ba3\u0bbf \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bb3\u0bcd<\/span><\/div>\r\n          <div class=\"farm-stat\"><span class=\"farm-stat-val\">3<\/span><div class=\"farm-stat-en\">Acres of Farm<\/div><span class=\"farm-stat-ta\">\u0b8f\u0b95\u0bcd\u0b95\u0bb0\u0bcd \u0baa\u0ba3\u0bcd\u0ba3\u0bc8<\/span><\/div>\r\n          <div class=\"farm-stat\"><span class=\"farm-stat-val\">4<em>T<\/em><\/span><div class=\"farm-stat-en\">Mangoes \/ Year<\/div><span class=\"farm-stat-ta\">\u0b9f\u0ba9\u0bcd \u0bae\u0bbe\u0bae\u0bcd\u0baa\u0bb4\u0bae\u0bcd \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bcd\u0b95\u0bc1<\/span><\/div>\r\n          <div class=\"farm-stat\"><span class=\"farm-stat-val\">2000<em>+<\/em><\/span><div class=\"farm-stat-en\">Students Trained<\/div><span class=\"farm-stat-ta\">\u0bae\u0bbe\u0ba3\u0bb5\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0baa\u0baf\u0bbf\u0bb1\u0bcd\u0b9a\u0bbf \u0baa\u0bc6\u0bb1\u0bcd\u0bb1\u0ba9\u0bb0\u0bcd<\/span><\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- \u2550\u2550\u2550 FARM PRODUCE \u2550\u2550\u2550 -->\r\n  <section class=\"section\">\r\n    <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Farm Produce \u00b7 \u0baa\u0ba3\u0bcd\u0ba3\u0bc8 \u0bb5\u0bbf\u0bb3\u0bc8\u0b9a\u0bcd\u0b9a\u0bb2\u0bcd<\/span><\/div>\r\n    <div class=\"bh\">\r\n      <div class=\"bh-en\">What <em>Arivuthottam<\/em> Grows<\/div>\r\n      <span class=\"bh-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0ba4\u0bcd\u0ba4\u0bbf\u0ba9\u0bcd \u0bb5\u0bbf\u0bb3\u0bc8\u0b9a\u0bcd\u0b9a\u0bb2\u0bcd \u2014 \u0bb0\u0b9a\u0bbe\u0baf\u0ba9\u0bae\u0bb1\u0bcd\u0bb1 \u0b89\u0ba3\u0bb5\u0bc1<\/span>\r\n    <\/div>\r\n    <div class=\"produce-grid\">\r\n      <div class=\"produce-card\"><span class=\"produce-icon\">\ud83e\udd6d<\/span><div><div class=\"produce-name-en\">Mango<\/div><span class=\"produce-name-ta\">\u0bae\u0bbe\u0bae\u0bcd\u0baa\u0bb4\u0bae\u0bcd<\/span><div class=\"produce-count\">90 trees \u00b7 4 tonnes \/ year<\/div><\/div><\/div>\r\n      <div class=\"produce-card\"><span class=\"produce-icon\">\ud83e\udd65<\/span><div><div class=\"produce-name-en\">Coconut<\/div><span class=\"produce-name-ta\">\u0ba4\u0bc7\u0b99\u0bcd\u0b95\u0bbe\u0baf\u0bcd<\/span><div class=\"produce-count\">110 trees \u00b7 10,000\u201315,000 \/ year<\/div><\/div><\/div>\r\n      <div class=\"produce-card\"><span class=\"produce-icon\">\ud83c\udf4b<\/span><div><div class=\"produce-name-en\">Lemon<\/div><span class=\"produce-name-ta\">\u0b8e\u0bb2\u0bc1\u0bae\u0bbf\u0b9a\u0bcd\u0b9a\u0bc8<\/span><div class=\"produce-count\">33 trees \u00b7 year-round \u00b7 \u20b930,000+<\/div><\/div><\/div>\r\n      <div class=\"produce-card\"><span class=\"produce-icon\">\ud83c\udf4c<\/span><div><div class=\"produce-name-en\">Banana<\/div><span class=\"produce-name-ta\">\u0bb5\u0bbe\u0bb4\u0bc8<\/span><div class=\"produce-count\">Banana plantation \u00b7 additional income<\/div><\/div><\/div>\r\n      <div class=\"produce-card\"><span class=\"produce-icon\">\ud83e\uded0<\/span><div><div class=\"produce-name-en\">Chiku (Sapodilla)<\/div><span class=\"produce-name-ta\">\u0b9a\u0baa\u0bcd\u0baa\u0bcb\u0b9f\u0bcd\u0b9f\u0bbe (\u0b9a\u0bc0\u0b95\u0bcd\u0b95\u0bc1)<\/span><div class=\"produce-count\">25 trees<\/div><\/div><\/div>\r\n      <div class=\"produce-card\"><span class=\"produce-icon\">\ud83c\udf3f<\/span><div><div class=\"produce-name-en\">Herbs & Vegetables<\/div><span class=\"produce-name-ta\">\u0bae\u0bc2\u0bb2\u0bbf\u0b95\u0bc8\u0b95\u0bb3\u0bcd & \u0b95\u0bbe\u0baf\u0bcd\u0b95\u0bb1\u0bbf\u0b95\u0bb3\u0bcd<\/span><div class=\"produce-count\">Brinjal, tomato, chilli, greens & more<\/div><\/div><\/div>\r\n    <\/div>\r\n\r\n    <div style=\"margin-top:32px;\">\r\n      <div style=\"font-size:9px;font-weight:700;letter-spacing:3px;text-transform:uppercase;color:var(--harvest);margin-bottom:14px;\">Press Coverage \u00b7 \u0b8a\u0b9f\u0b95 \u0b95\u0bb5\u0bb0\u0bc7\u0b9c\u0bcd<\/div>\r\n      <div class=\"press-strip\">\r\n        <div class=\"press-badge\">\ud83d\udcf0 Times of India <span>Chennai \u00b7 2019<\/span><\/div>\r\n        <div class=\"press-badge\">\ud83c\udf31 The Better India <span>Inspiring Story \u00b7 2019<\/span><\/div>\r\n        <div class=\"press-badge\">\ud83d\udcfa Polimer TV <span>4,00,000+ Facebook Views<\/span><\/div>\r\n        <div class=\"press-badge\">\ud83d\udcfa ABP Live Tamil <span>Tamil News<\/span><\/div>\r\n        <div class=\"press-badge\">\ud83d\udcfa Cauvery \/ Jaya \/ Mega TV <span>Media Features<\/span><\/div>\r\n        <div class=\"press-badge\">\ud83d\udcd7 Agriculture & Industry Survey <span>Sept 2020 \u00b7 Page 56<\/span><\/div>\r\n        <div class=\"press-badge\">\ud83d\uddde\ufe0f \u0ba8\u0bbf\u0bb2\u0bae\u0bc1\u0bae\u0bcd \u0bb5\u0bb3\u0bae\u0bc1\u0bae\u0bcd <span>Tamil Agri Magazine \u00b7 2026<\/span><\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- \u2550\u2550\u2550 JOURNEY STORY \u2550\u2550\u2550 -->\r\n  <section class=\"section\">\r\n    <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">The Journey \u00b7 \u0baa\u0baf\u0ba3\u0bae\u0bcd<\/span><\/div>\r\n    <div class=\"bh\">\r\n      <div class=\"bh-en\">From Banker to <em>Natural Farmer<\/em><\/div>\r\n      <span class=\"bh-ta\">\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baf\u0bbe\u0bb3\u0bb0\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf \u0bb5\u0bb0\u0bc8<\/span>\r\n    <\/div>\r\n    <div class=\"story-band\">\r\n      <div class=\"story-band-text\">\r\n        <div class=\"bi-p\">\r\n          <div class=\"bi-en\">During his banking career, Selvan was responsible for farm loans across two states \u2014 where he witnessed farmers drowning in chemical-related debt and <strong>land becoming unusable<\/strong>. The urban consumer's complete disconnect from the source of their food added to his concern.<\/div>\r\n          <div class=\"bi-ta\">\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baa\u0bcd \u0baa\u0ba3\u0bbf\u0baf\u0bbf\u0bb2\u0bcd \u0b87\u0bb0\u0ba3\u0bcd\u0b9f\u0bc1 \u0bae\u0bbe\u0ba8\u0bbf\u0bb2\u0b99\u0bcd\u0b95\u0bb3\u0bbf\u0bb2\u0bcd \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0b95\u0bcd \u0b95\u0b9f\u0ba9\u0bcd \u0bb5\u0bb4\u0b99\u0bcd\u0b95\u0bc1\u0bae\u0bcd \u0baa\u0bca\u0bb1\u0bc1\u0baa\u0bcd\u0baa\u0bc8 \u0b8f\u0bb1\u0bcd\u0bb1\u0bc1, <strong>\u0bb0\u0b9a\u0bbe\u0baf\u0ba9\u0b99\u0bcd\u0b95\u0bb3\u0bbe\u0bb2\u0bcd \u0b9a\u0bc7\u0ba4\u0bae\u0b9f\u0bc8\u0ba8\u0bcd\u0ba4 \u0ba8\u0bbf\u0bb2\u0b99\u0bcd\u0b95\u0bb3\u0bc8\u0baf\u0bc1\u0bae\u0bcd<\/strong> \u0b95\u0b9f\u0ba9\u0bcd \u0b9a\u0bc1\u0bae\u0bc8\u0baf\u0bbf\u0bb2\u0bcd \u0ba4\u0bb5\u0bbf\u0b95\u0bcd\u0b95\u0bc1\u0bae\u0bcd \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bc8\u0baf\u0bc1\u0bae\u0bcd \u0ba8\u0bc7\u0bb0\u0bbf\u0bb2\u0bcd \u0b95\u0ba3\u0bcd\u0b9f\u0bbe\u0bb0\u0bcd. \u0ba8\u0b95\u0bb0 \u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0b89\u0ba3\u0bb5\u0bbf\u0ba9\u0bcd \u0bae\u0bc2\u0bb2\u0ba4\u0bcd\u0ba4\u0bc8 \u0b85\u0bb1\u0bbf\u0baf\u0bbe\u0bae\u0bb2\u0bcd \u0b87\u0bb0\u0bc1\u0baa\u0bcd\u0baa\u0ba4\u0bc1\u0bae\u0bcd \u0b85\u0bb5\u0bb0\u0bc8 \u0b95\u0bb5\u0bb2\u0bc8\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4\u0bbf\u0baf\u0ba4\u0bc1.<\/div>\r\n        <\/div>\r\n        <div class=\"bi-p\">\r\n          <div class=\"bi-en\">In 2012, while still in service, he bought 3 acres near Kalampattu and began preparing the soil \u2014 fencing, borewells, bio-fertilisers. <strong>The first two years yielded nothing<\/strong> \u2014 everything grown was ploughed back to detox the land. In 2014 he took voluntary retirement and committed fully to the farm.<\/div>\r\n          <div class=\"bi-ta\">2012-\u0bb2\u0bcd \u0baa\u0ba3\u0bbf\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0b95\u0bcd\u0b95\u0bc1\u0bae\u0bcd\u0baa\u0bcb\u0ba4\u0bc7 \u0ba8\u0bbf\u0bb2\u0bae\u0bcd \u0bb5\u0bbe\u0b99\u0bcd\u0b95\u0bbf \u0ba4\u0baf\u0bbe\u0bb0\u0bcd\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4\u0bbf\u0ba9\u0bbe\u0bb0\u0bcd. <strong>\u0bae\u0bc1\u0ba4\u0bb2\u0bcd \u0b87\u0bb0\u0ba3\u0bcd\u0b9f\u0bc1 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bb3\u0bcd<\/strong> \u0bae\u0b95\u0b9a\u0bc2\u0bb2\u0bcd \u0b8e\u0ba4\u0bc1\u0bb5\u0bc1\u0bae\u0bcd \u0b87\u0bb2\u0bcd\u0bb2\u0bc8 \u2014 \u0bb0\u0b9a\u0bbe\u0baf\u0ba9\u0b99\u0bcd\u0b95\u0bb3\u0bc8 \u0ba8\u0bc0\u0b95\u0bcd\u0b95 \u0bb5\u0bbf\u0bb3\u0bc8\u0ba8\u0bcd\u0ba4\u0bb5\u0bb1\u0bcd\u0bb1\u0bc8 \u0bae\u0ba3\u0bcd\u0ba3\u0bbf\u0bb2\u0bc7\u0baf\u0bc7 \u0ba4\u0bbf\u0bb0\u0bc1\u0bae\u0bcd\u0baa \u0b89\u0bb4\u0bc1\u0ba4\u0bbe\u0bb0\u0bcd. 2014-\u0bb2\u0bcd \u0ba4\u0ba9\u0bcd\u0ba9\u0bbe\u0bb0\u0bcd\u0bb5 \u0b93\u0baf\u0bcd\u0bb5\u0bc1 \u0baa\u0bc6\u0bb1\u0bcd\u0bb1\u0bbe\u0bb0\u0bcd.<\/div>\r\n        <\/div>\r\n        <div class=\"bi-p\">\r\n          <div class=\"bi-en\">He assembled a <strong>resource team of retired agriculturists<\/strong> \u2014 all volunteering without charge. Drip irrigation kept the process water-efficient. Today, selling mangoes at the farm fetches \u20b98,000 \u2014 but selling <strong>directly in Chennai earns \u20b945,000<\/strong>. This insight drove him to create direct-to-consumer markets.<\/div>\r\n          <div class=\"bi-ta\"><strong>\u0b93\u0baf\u0bcd\u0bb5\u0bc1\u0baa\u0bc6\u0bb1\u0bcd\u0bb1 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf \u0ba8\u0bbf\u0baa\u0bc1\u0ba3\u0bb0\u0bcd\u0b95\u0bb3\u0bc8<\/strong> \u0b89\u0bb3\u0bcd\u0bb3\u0b9f\u0b95\u0bcd\u0b95\u0bbf\u0baf \u0bb5\u0bb3 \u0b95\u0bc1\u0bb4\u0bc1 \u2014 \u0b85\u0ba9\u0bc8\u0bb5\u0bb0\u0bc1\u0bae\u0bcd \u0b87\u0bb2\u0bb5\u0b9a\u0bae\u0bbe\u0b95 \u0b89\u0ba4\u0bb5\u0bbf\u0ba9\u0bb0\u0bcd. \u0b9a\u0bca\u0b9f\u0bcd\u0b9f\u0bc1 \u0ba8\u0bc0\u0bb0\u0bcd\u0baa\u0bcd\u0baa\u0bbe\u0b9a\u0ba9\u0bae\u0bcd \u0baa\u0baf\u0ba9\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4\u0bbf\u0ba9\u0bbe\u0bb0\u0bcd. \u0bae\u0bbe\u0bae\u0bcd\u0baa\u0bb4\u0bae\u0bcd \u0baa\u0ba3\u0bcd\u0ba3\u0bc8\u0baf\u0bbf\u0bb2\u0bcd \u0bb5\u0bbf\u0bb1\u0bcd\u0bb1\u0bbe\u0bb2\u0bcd \u0bb0\u0bc2.8,000; <strong>\u0b9a\u0bc6\u0ba9\u0bcd\u0ba9\u0bc8\u0baf\u0bbf\u0bb2\u0bcd \u0ba8\u0bc7\u0bb0\u0b9f\u0bbf \u0bb5\u0bbf\u0bb1\u0bcd\u0baa\u0ba9\u0bc8\u0baf\u0bbf\u0bb2\u0bcd \u0bb0\u0bc2.45,000<\/strong> \u2014 \u0b87\u0ba8\u0bcd\u0ba4 \u0bb5\u0bbf\u0ba4\u0bcd\u0ba4\u0bbf\u0baf\u0bbe\u0b9a\u0bae\u0bc7 \u0ba8\u0bc7\u0bb0\u0b9f\u0bbf \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8\u0b95\u0bb3\u0bc8 \u0b89\u0bb0\u0bc1\u0bb5\u0bbe\u0b95\u0bcd\u0b95 \u0b8a\u0b95\u0bcd\u0b95\u0bbf\u0baf\u0ba4\u0bc1.<\/div>\r\n        <\/div>\r\n        <div class=\"bi-p\" style=\"border-bottom:none;padding-bottom:0;\">\r\n          <div class=\"bi-en\">\"We have a democratic system at home \u2014 every decision is taken with everyone's agreement,\" he says. His wife Gunasundari helps on the farm throughout. His two children, both IT engineers, have been <strong>fully supportive from the very beginning<\/strong>.<\/div>\r\n          <div class=\"bi-ta\">\"\u0bb5\u0bc0\u0b9f\u0bcd\u0b9f\u0bbf\u0bb2\u0bcd \u0b92\u0bb0\u0bc1 \u0b9c\u0ba9\u0ba8\u0bbe\u0baf\u0b95 \u0bae\u0bc1\u0bb1\u0bc8 \u0b89\u0bb3\u0bcd\u0bb3\u0ba4\u0bc1 \u2014 \u0b8e\u0bb2\u0bcd\u0bb2\u0bbe \u0bae\u0bc1\u0b9f\u0bbf\u0bb5\u0bc1\u0b95\u0bb3\u0bc1\u0bae\u0bcd \u0b85\u0ba9\u0bc8\u0bb5\u0bb0\u0bbf\u0ba9\u0bcd \u0b92\u0baa\u0bcd\u0baa\u0bc1\u0ba4\u0bb2\u0bcb\u0b9f\u0bc1 \u0b8e\u0b9f\u0bc1\u0b95\u0bcd\u0b95\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0bae\u0bcd\" \u0b8e\u0ba9\u0bcd\u0b95\u0bbf\u0bb1\u0bbe\u0bb0\u0bcd. \u0bae\u0ba9\u0bc8\u0bb5\u0bbf \u0b95\u0bc1\u0ba3\u0b9a\u0bc1\u0ba8\u0bcd\u0ba4\u0bb0\u0bbf \u0baa\u0ba3\u0bcd\u0ba3\u0bc8\u0baa\u0bcd \u0baa\u0ba3\u0bbf\u0baf\u0bbf\u0bb2\u0bcd \u0ba4\u0bca\u0b9f\u0bb0\u0bcd\u0ba8\u0bcd\u0ba4\u0bc1 \u0b89\u0ba4\u0bb5\u0bc1\u0b95\u0bbf\u0bb1\u0bbe\u0bb0\u0bcd. <strong>\u0b87\u0bb0\u0bc1 \u0baa\u0bbf\u0bb3\u0bcd\u0bb3\u0bc8\u0b95\u0bb3\u0bc1\u0bae\u0bcd (IT \u0baa\u0bca\u0bb1\u0bbf\u0baf\u0bbe\u0bb3\u0bb0\u0bcd\u0b95\u0bb3\u0bcd) \u0b86\u0bb0\u0bae\u0bcd\u0baa\u0bae\u0bcd \u0bae\u0bc1\u0ba4\u0bb2\u0bc7 \u0b86\u0ba4\u0bb0\u0bb5\u0bbe\u0b95 \u0b87\u0bb0\u0bc1\u0b95\u0bcd\u0b95\u0bbf\u0bb1\u0bbe\u0bb0\u0bcd\u0b95\u0bb3\u0bcd.<\/strong><\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <div class=\"story-band-quote\">\r\n        <div class=\"sbq-block\">\r\n          <div class=\"sbq-en\">\"Organic farming is a slow process, but highly effective. At the least, it takes a farm two years to detox. I used this time to fence the area, dig borewells and grow plants to improve the quality of the soil.\"<\/div>\r\n          <div class=\"sbq-ta\">\"\u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bae\u0bcd \u0bae\u0bc6\u0ba4\u0bc1\u0bb5\u0bbe\u0ba9 \u0b9a\u0bc6\u0baf\u0bb2\u0bcd\u0bae\u0bc1\u0bb1\u0bc8, \u0b86\u0ba9\u0bbe\u0bb2\u0bcd \u0bae\u0bbf\u0b95\u0bb5\u0bc1\u0bae\u0bcd \u0baa\u0baf\u0ba9\u0bc1\u0bb3\u0bcd\u0bb3\u0ba4\u0bc1. \u0b95\u0bc1\u0bb1\u0bc8\u0ba8\u0bcd\u0ba4\u0ba4\u0bc1 \u0b87\u0bb0\u0ba3\u0bcd\u0b9f\u0bc1 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bb3\u0bcd \u0ba8\u0bbf\u0bb2\u0ba4\u0bcd\u0ba4\u0bc8 \u0b9a\u0bc1\u0ba4\u0bcd\u0ba4\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4 \u0bb5\u0bc7\u0ba3\u0bcd\u0b9f\u0bc1\u0bae\u0bcd. \u0b87\u0ba8\u0bcd\u0ba4 \u0ba8\u0bc7\u0bb0\u0ba4\u0bcd\u0ba4\u0bc8 \u0bb5\u0bc7\u0bb2\u0bbf, \u0b95\u0bbf\u0ba3\u0bb1\u0bc1, \u0bae\u0bb0\u0bae\u0bcd \u0bb5\u0bb3\u0bb0\u0bcd\u0baa\u0bcd\u0baa\u0ba4\u0bb1\u0bcd\u0b95\u0bbe\u0b95 \u0baa\u0baf\u0ba9\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4\u0bbf\u0ba9\u0bc7\u0ba9\u0bcd.\"<\/div>\r\n          <span class=\"sbq-attr\">\u2014 K. Senthamizh Selvan<\/span>\r\n        <\/div>\r\n        <div class=\"sbq-block\">\r\n          <div class=\"sbq-en\">\"It may seem like a risky investment at the start, but once your soil is chemical-free, the income and profits are steady. Organic farming is the only resource to make agriculture profitable again.\"<\/div>\r\n          <div class=\"sbq-ta\">\"\u0b86\u0bb0\u0bae\u0bcd\u0baa\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd \u0b86\u0baa\u0ba4\u0bcd\u0ba4\u0bbe\u0ba9 \u0bae\u0bc1\u0ba4\u0bb2\u0bc0\u0b9f\u0bc1 \u0baa\u0bcb\u0bb2\u0bcd \u0ba4\u0bc6\u0bb0\u0bbf\u0baf\u0bb2\u0bbe\u0bae\u0bcd, \u0b86\u0ba9\u0bbe\u0bb2\u0bcd \u0bae\u0ba3\u0bcd \u0bb0\u0b9a\u0bbe\u0baf\u0ba9\u0bae\u0bb1\u0bcd\u0bb1\u0ba4\u0bbe\u0b95 \u0b86\u0ba9\u0ba4\u0bc1\u0bae\u0bcd \u0bb5\u0bb0\u0bc1\u0bae\u0bbe\u0ba9\u0bae\u0bcd \u0ba8\u0bbf\u0bb2\u0bc8\u0baf\u0bbe\u0b95 \u0b87\u0bb0\u0bc1\u0b95\u0bcd\u0b95\u0bc1\u0bae\u0bcd. \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bae\u0bcd \u0bae\u0b9f\u0bcd\u0b9f\u0bc1\u0bae\u0bc7 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0ba4\u0bcd\u0ba4\u0bc8 \u0bae\u0bc0\u0ba3\u0bcd\u0b9f\u0bc1\u0bae\u0bcd \u0bb2\u0bbe\u0baa\u0b95\u0bb0\u0bae\u0bbe\u0b95\u0bcd\u0b95 \u0bae\u0bc1\u0b9f\u0bbf\u0baf\u0bc1\u0bae\u0bcd.\"<\/div>\r\n          <span class=\"sbq-attr\">\u2014 K. Senthamizh Selvan<\/span>\r\n        <\/div>\r\n        <div class=\"sbq-block\">\r\n          <div class=\"sbq-en\">\"As a banker, I could bear the losses during the first two years. But small and marginal farmers cannot. Here's where the government can play an important role in supporting them financially.\"<\/div>\r\n          <div class=\"sbq-ta\">\"\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baf\u0bbe\u0bb3\u0bb0\u0bbe\u0b95, \u0bae\u0bc1\u0ba4\u0bb2\u0bcd \u0b87\u0bb0\u0ba3\u0bcd\u0b9f\u0bc1 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bb3\u0bbf\u0bb2\u0bcd \u0ba8\u0bb7\u0bcd\u0b9f\u0ba4\u0bcd\u0ba4\u0bc8 \u0ba4\u0bbe\u0b99\u0bcd\u0b95 \u0bae\u0bc1\u0b9f\u0bbf\u0ba8\u0bcd\u0ba4\u0ba4\u0bc1. \u0b86\u0ba9\u0bbe\u0bb2\u0bcd \u0b9a\u0bbf\u0bb1\u0bc1 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bc1\u0b95\u0bcd\u0b95\u0bc1 \u0b87\u0ba4\u0bc1 \u0b9a\u0bbe\u0ba4\u0bcd\u0ba4\u0bbf\u0baf\u0bae\u0bbf\u0bb2\u0bcd\u0bb2\u0bc8. \u0b87\u0b99\u0bcd\u0b95\u0bc1\u0ba4\u0bbe\u0ba9\u0bcd \u0b85\u0bb0\u0b9a\u0bbf\u0ba9\u0bcd \u0ba8\u0bbf\u0ba4\u0bbf \u0b86\u0ba4\u0bb0\u0bb5\u0bc1 \u0bae\u0bbf\u0b95 \u0bae\u0bc1\u0b95\u0bcd\u0b95\u0bbf\u0baf\u0bae\u0bbe\u0ba9\u0ba4\u0bc1.\"<\/div>\r\n          <span class=\"sbq-attr\">\u2014 K. Senthamizh Selvan \u00b7 The Better India, 2019<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- \u2550\u2550\u2550 MOVEMENTS \u2550\u2550\u2550 -->\r\n  <section class=\"section\">\r\n    <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Movements & Organisations \u00b7 \u0b87\u0baf\u0b95\u0bcd\u0b95\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0bae\u0bb1\u0bcd\u0bb1\u0bc1\u0bae\u0bcd \u0b85\u0bae\u0bc8\u0baa\u0bcd\u0baa\u0bc1\u0b95\u0bb3\u0bcd<\/span><\/div>\r\n    <div class=\"bh\">\r\n      <div class=\"bh-en\">Movements <em>Founded<\/em><\/div>\r\n      <span class=\"bh-ta\">\u0b85\u0bb5\u0bb0\u0bcd \u0bae\u0bc1\u0ba4\u0bb2\u0bcd \u0bb5\u0bbf\u0ba4\u0bcd\u0ba4\u0bbe\u0b95\u0ba4\u0bcd \u0ba4\u0bc1\u0bb5\u0b95\u0bcd\u0b95\u0bbf\u0baf \u0b87\u0baf\u0b95\u0bcd\u0b95\u0b99\u0bcd\u0b95\u0bb3\u0bcd<\/span>\r\n    <\/div>\r\n    <div class=\"movements-intro-wrap\">\r\n      <div class=\"mi-en\">Over four decades, K. Senthamizh Selvan has founded and led <strong>more than 20 movements and organisations<\/strong> \u2014 spanning workers' rights, science awareness, women's empowerment, children's education, and natural farming.<\/div>\r\n      <div class=\"mi-ta\">\u0ba8\u0bbe\u0ba9\u0bcd\u0b95\u0bc1 \u0ba4\u0b9a\u0bbe\u0baa\u0bcd\u0ba4\u0b99\u0bcd\u0b95\u0bb3\u0bbf\u0bb2\u0bcd \u0b95\u0bc1. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd <strong>20-\u0b95\u0bcd\u0b95\u0bc1\u0bae\u0bcd \u0bae\u0bc7\u0bb1\u0bcd\u0baa\u0b9f\u0bcd\u0b9f \u0b87\u0baf\u0b95\u0bcd\u0b95\u0b99\u0bcd\u0b95\u0bb3\u0bc8\u0baf\u0bc1\u0bae\u0bcd \u0b85\u0bae\u0bc8\u0baa\u0bcd\u0baa\u0bc1\u0b95\u0bb3\u0bc8\u0baf\u0bc1\u0bae\u0bcd<\/strong> \u0ba4\u0bcb\u0bb1\u0bcd\u0bb1\u0bc1\u0bb5\u0bbf\u0ba4\u0bcd\u0ba4\u0bc1 \u0bb5\u0bb4\u0bbf\u0ba8\u0b9f\u0ba4\u0bcd\u0ba4\u0bbf\u0baf\u0bc1\u0bb3\u0bcd\u0bb3\u0bbe\u0bb0\u0bcd \u2014 \u0ba4\u0bca\u0bb4\u0bbf\u0bb2\u0bbe\u0bb3\u0bb0\u0bcd \u0b89\u0bb0\u0bbf\u0bae\u0bc8, \u0b85\u0bb1\u0bbf\u0bb5\u0bbf\u0baf\u0bb2\u0bcd \u0bb5\u0bbf\u0bb4\u0bbf\u0baa\u0bcd\u0baa\u0bc1\u0ba3\u0bb0\u0bcd\u0bb5\u0bc1, \u0baa\u0bc6\u0ba3\u0bcd\u0b95\u0bb3\u0bcd \u0bb5\u0bb2\u0bbf\u0bae\u0bc8\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4\u0bb2\u0bcd, \u0b95\u0bc1\u0bb4\u0ba8\u0bcd\u0ba4\u0bc8\u0b95\u0bcd \u0b95\u0bb2\u0bcd\u0bb5\u0bbf \u0bae\u0bb1\u0bcd\u0bb1\u0bc1\u0bae\u0bcd \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bae\u0bcd.<\/div>\r\n    <\/div>\r\n\r\n    <div class=\"movements-grid\">\r\n      <div class=\"movement-card\"><span class=\"movement-year\">1980<\/span><div class=\"movement-name-ta\">\u0baf\u0bc2\u0ba9\u0bbf\u0baf\u0ba9\u0bcd \u0baa\u0bbe\u0b99\u0bcd\u0b95\u0bcd \u0b86\u0baa\u0bcd \u0b87\u0ba8\u0bcd\u0ba4\u0bbf\u0baf\u0bbe \u0b8a\u0bb4\u0bbf\u0baf\u0bb0\u0bcd \u0b9a\u0b99\u0bcd\u0b95\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Union Bank of India Employees' Union<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">1987<\/span><div class=\"movement-name-ta\">\u0ba4\u0bae\u0bbf\u0bb4\u0bcd\u0ba8\u0bbe\u0b9f\u0bc1 \u0b85\u0bb1\u0bbf\u0bb5\u0bbf\u0baf\u0bb2\u0bcd \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Tamil Nadu Science Forum<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">1991<\/span><div class=\"movement-name-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bca\u0bb3\u0bbf \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Arivoli (Literacy) Movement<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">1992<\/span><div class=\"movement-name-ta\">\u0b9a\u0bae\u0bae\u0bcd \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Samam Movement (Equality)<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">1993<\/span><div class=\"movement-name-ta\">\u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0ba4\u0bc7\u0b9a\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Engal Desam (Our Nation)<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">1995<\/span><div class=\"movement-name-ta\">\u0b86\u0bb0\u0bcb\u0b95\u0bcd\u0b95\u0bbf\u0baf \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Health Movement<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">1995<\/span><div class=\"movement-name-ta\">\u0ba4\u0bc7\u0b9a\u0ba4\u0bcd\u0ba4\u0bc8 \u0b85\u0bb1\u0bbf\u0bb5\u0bcb\u0bae\u0bcd \u0ba4\u0bc7\u0b9a\u0ba4\u0bcd\u0ba4\u0bc8 \u0bae\u0bbe\u0bb1\u0bcd\u0bb1\u0bc1\u0bb5\u0bcb\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Know the Nation, Change the Nation<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">1995<\/span><div class=\"movement-name-ta\">\u0bae\u0bc1\u0ba4\u0bcd\u0ba4\u0bc1\u0b9a\u0bcd\u0b9a\u0bb0\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Mutthucharam<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2000<\/span><div class=\"movement-name-ta\">\u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0ba8\u0bb2 \u0bb5\u0bbe\u0bb4\u0bcd\u0bb5\u0bc1 \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bae\u0bcd<\/div><div class=\"movement-name-en\">People's Welfare Movement<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2001<\/span><div class=\"movement-name-ta\">\u0b9a\u0bae\u0bae\u0bcd \u0baa\u0bc6\u0ba3\u0bcd\u0b95\u0bb3\u0bcd \u0b87\u0ba3\u0bc8\u0baf\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Samam Women's Network<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2003<\/span><div class=\"movement-name-ta\">\u0ba4\u0bc1\u0bb3\u0bbf\u0bb0\u0bcd \u0baa\u0bb3\u0bcd\u0bb3\u0bbf, \u0b95\u0bbe\u0ba8\u0bcd\u0ba4\u0bbf\u0ba8\u0b95\u0bb0\u0bcd, \u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bcd<\/div><div class=\"movement-name-en\">Thulir School, Gandhipuram, Vellore<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2010<\/span><div class=\"movement-name-ta\">\u0ba4\u0bbe\u0baf\u0bcd\u0bae\u0bc8 \u0ba8\u0b95\u0bb0\u0bae\u0bcd, \u0baa\u0bcb\u0bb0\u0bc2\u0bb0\u0bcd<\/div><div class=\"movement-name-en\">Thaaimai Nagaram, Porur<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2012<\/span><div class=\"movement-name-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Arivuthottam (Knowledge Farm)<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2015<\/span><div class=\"movement-name-ta\">\u0b89\u0ba9\u0bcd\u0ba9\u0ba4\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Unnatham (Excellence)<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2017<\/span><div class=\"movement-name-ta\">\u0baa\u0bc1\u0ba4\u0bcd\u0ba4\u0b95\u0b95\u0bcd \u0b95\u0ba3\u0bcd\u0b95\u0bbe\u0b9f\u0bcd\u0b9a\u0bbf, \u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bcd<\/div><div class=\"movement-name-en\">Book Exhibition, Vellore<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2018<\/span><div class=\"movement-name-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bbf\u0baf\u0bb2\u0bcd \u0baa\u0bb2\u0b95\u0bc8<\/div><div class=\"movement-name-en\">Science Board<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2019<\/span><div class=\"movement-name-ta\">\u0ba8\u0bae\u0bcd \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8<\/div><div class=\"movement-name-en\">Nam Santhai (Our Market)<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2022<\/span><div class=\"movement-name-ta\">\u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0ba8\u0bb2\u0b9a\u0bcd \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8<\/div><div class=\"movement-name-en\">Makkal Nala Santhai (People's Welfare Market)<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2023<\/span><div class=\"movement-name-ta\">\u0bae\u0ba3\u0bcd \u0ba8\u0bb2 \u0bae\u0bc8\u0baf\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Soil Welfare Centre<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2023<\/span><div class=\"movement-name-ta\">\u0bae\u0b95\u0bb3\u0bbf\u0bb0\u0bcd \u0ba4\u0bca\u0bb4\u0bbf\u0bb2\u0bcd \u0bae\u0bc1\u0ba9\u0bc8\u0bb5\u0bcb\u0bb0\u0bcd \u0b87\u0ba3\u0bc8\u0baf\u0bae\u0bcd<\/div><div class=\"movement-name-en\">Women Agripreneurs Network<\/div><\/div>\r\n      <div class=\"movement-card\"><span class=\"movement-year\">2023<\/span><div class=\"movement-name-ta\">\u0b86\u0b95\u0bcd\u0b9a\u0bbf\u0bb2\u0bbf\u0baf\u0bae\u0bcd \u0b86\u0bb0\u0bcd\u0b95\u0bbe\u0ba9\u0bbf\u0b95\u0bcd \u0b85\u0baa\u0bcd<\/div><div class=\"movement-name-en\">Auxilium Organic App<\/div><\/div>\r\n    <\/div>\r\n\r\n    <!-- Major Orgs -->\r\n    <div style=\"margin-top:40px;\">\r\n      <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Major Contributions \u00b7 \u0baa\u0bc6\u0bb0\u0bc1\u0bae\u0bcd \u0baa\u0b99\u0bcd\u0b95\u0bbe\u0bb1\u0bcd\u0bb1\u0bbf\u0baf \u0b87\u0baf\u0b95\u0bcd\u0b95\u0b99\u0bcd\u0b95\u0bb3\u0bcd<\/span><\/div>\r\n      <div class=\"bh\">\r\n        <div class=\"bh-en\">Major Movements He <em>Contributed To<\/em><\/div>\r\n        <span class=\"bh-ta\">\u0baa\u0bc6\u0bb0\u0bc1\u0bae\u0bcd \u0baa\u0b99\u0bcd\u0b95\u0bbe\u0bb1\u0bcd\u0bb1\u0bbf\u0baf \u0b87\u0baf\u0b95\u0bcd\u0b95\u0b99\u0bcd\u0b95\u0bb3\u0bcd<\/span>\r\n      <\/div>\r\n      <div class=\"major-orgs\">\r\n        <div class=\"major-org-card\"><span class=\"major-org-icon\">\u270a<\/span><div><div class=\"major-org-ta\">\u0ba4\u0bae\u0bbf\u0bb4\u0bcd\u0ba8\u0bbe\u0b9f\u0bc1 \u0bae\u0bc1\u0bb1\u0bcd\u0baa\u0bcb\u0b95\u0bcd\u0b95\u0bc1 \u0b8e\u0bb4\u0bc1\u0ba4\u0bcd\u0ba4\u0bbe\u0bb3\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0b95\u0bb2\u0bc8\u0b9e\u0bb0\u0bcd\u0b95\u0bb3\u0bcd<\/div><div class=\"major-org-en\">Tamil Nadu Progressive Writers & Artists Association<\/div><\/div><\/div>\r\n        <div class=\"major-org-card\"><span class=\"major-org-icon\">\ud83d\udc76<\/span><div><div class=\"major-org-ta\">\u0b95\u0bc1\u0bb4\u0ba8\u0bcd\u0ba4\u0bc8 \u0ba4\u0bca\u0bb4\u0bbf\u0bb2\u0bbe\u0bb3\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0b92\u0bb4\u0bbf\u0baa\u0bcd\u0baa\u0bc1 \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bae\u0bcd<\/div><div class=\"major-org-en\">Child Labour Abolition Movement<\/div><\/div><\/div>\r\n        <div class=\"major-org-card\"><span class=\"major-org-icon\">\ud83d\udca1<\/span><div><div class=\"major-org-ta\">\u0b87\u0bb2\u0bb5\u0b9a\u0b9a\u0bcd \u0b9a\u0b9f\u0bcd\u0b9f \u0b86\u0bb2\u0bcb\u0b9a\u0ba9\u0bc8 \u0bae\u0bc8\u0baf\u0bae\u0bcd, \u0b9a\u0bc6\u0bb8\u0bcd\u0b9f\u0bbe\u0b9f\u0bcd, \u0baa\u0bc1\u0ba4\u0bc1\u0b95\u0bcd\u0b95\u0bcb\u0b9f\u0bcd\u0b9f\u0bc8<\/div><div class=\"major-org-en\">Free Legal Aid Centre \u00b7 CESDAT \u00b7 Pudukkottai<\/div><\/div><\/div>\r\n        <div class=\"major-org-card\"><span class=\"major-org-icon\">\ud83d\udd2c<\/span><div><div class=\"major-org-ta\">\u0b9a\u0bbf. \u0b87. \u0b86\u0bb0\u0bcd. \u0b9f\u0bbf. \u0baa\u0bbe\u0ba3\u0bcd\u0b9f\u0bbf\u0b9a\u0bcd\u0b9a\u0bc7\u0bb0\u0bbf<\/div><div class=\"major-org-en\">CERD \u00b7 Pondicherry<\/div><\/div><\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- \u2550\u2550\u2550 ARIVUTHOTTAM TODAY \u2550\u2550\u2550 -->\r\n  <section class=\"section\">\r\n    <div class=\"at-band\">\r\n      <div class=\"at-band-eyebrow\">Arivuthottam \u00b7 2012 to Today \u00b7 2012 \u0bae\u0bc1\u0ba4\u0bb2\u0bcd \u0b87\u0ba9\u0bcd\u0bb1\u0bc1 \u0bb5\u0bb0\u0bc8<\/div>\r\n      <div class=\"at-band-title-en\">A Journey That <em>Never Stopped<\/em><\/div>\r\n      <span class=\"at-band-title-ta\">\u0b93\u0baf\u0bcd\u0bb5\u0bc1\u0b95\u0bcd\u0b95\u0bc1\u0baa\u0bcd \u0baa\u0bbf\u0bb1\u0b95\u0bc1\u0bae\u0bcd \u0ba8\u0bbf\u0bb1\u0bc1\u0ba4\u0bcd\u0ba4\u0bbe\u0ba4 \u0baa\u0baf\u0ba3\u0bae\u0bcd \u2014 \u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bae\u0bcd \u0bb5\u0bb0\u0bc8, \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bae\u0bcd \u0bb5\u0bb0\u0bc8<\/span>\r\n      <div class=\"at-body-grid\">\r\n        <div class=\"at-body-en\">Located in Kalampattu village, 150 km from Chennai, <strong>Arivuthottam<\/strong> stands lush and thriving today \u2014 110 coconut trees, 90 mango trees, 25 chiku, 33 lemon, banana plantation, herbal garden. Once barren land nobody wanted. Now a <strong>free learning centre for farmers and students<\/strong>, a model for natural farming across Tamil Nadu. The <strong>Makkal Nala Santhai and Nam Santhai<\/strong> connect farmers directly to consumers \u2014 no middlemen, fair prices. And still today, he leads the <strong>movement for ecological farming<\/strong> in Vellore.<\/div>\r\n        <div class=\"at-body-ta\">\u0b95\u0bb2\u0bae\u0bcd\u0baa\u0b9f\u0bcd\u0b9f\u0bc1 \u0b95\u0bbf\u0bb0\u0bbe\u0bae\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd, \u0b9a\u0bc6\u0ba9\u0bcd\u0ba9\u0bc8\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 150 \u0b95\u0bbf\u0bb2\u0bcb\u0bae\u0bc0\u0b9f\u0bcd\u0b9f\u0bb0\u0bcd \u0ba4\u0bca\u0bb2\u0bc8\u0bb5\u0bbf\u0bb2\u0bcd, <strong>\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd<\/strong> \u0baa\u0b9a\u0bc1\u0bae\u0bc8\u0baf\u0bbe\u0b95 \u0ba8\u0bbf\u0bb1\u0bcd\u0b95\u0bbf\u0bb1\u0ba4\u0bc1 \u2014 110 \u0ba4\u0bc7\u0b99\u0bcd\u0b95\u0bbe\u0baf\u0bcd \u0bae\u0bb0\u0b99\u0bcd\u0b95\u0bb3\u0bcd, 90 \u0bae\u0bbe\u0bae\u0bb0\u0b99\u0bcd\u0b95\u0bb3\u0bcd, 25 \u0b9a\u0baa\u0bcd\u0baa\u0bcb\u0b9f\u0bcd\u0b9f\u0bbe, 33 \u0b8e\u0bb2\u0bc1\u0bae\u0bbf\u0b9a\u0bcd\u0b9a\u0bc8, \u0bb5\u0bbe\u0bb4\u0bc8\u0ba4\u0bcd \u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd, \u0bae\u0bc2\u0bb2\u0bbf\u0b95\u0bc8\u0ba4\u0bcd \u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd. \u0b92\u0bb0\u0bc1 \u0b95\u0bbe\u0bb2\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd \u0baf\u0bbe\u0bb0\u0bc1\u0bae\u0bcd \u0bb5\u0bc7\u0ba3\u0bcd\u0b9f\u0bbe\u0ba4 \u0ba4\u0bb0\u0bbf\u0b9a\u0bc1 \u0ba8\u0bbf\u0bb2\u0bae\u0bcd. \u0b87\u0ba9\u0bcd\u0bb1\u0bc1 <strong>\u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bcd \u0bae\u0bb1\u0bcd\u0bb1\u0bc1\u0bae\u0bcd \u0bae\u0bbe\u0ba3\u0bb5\u0bb0\u0bcd\u0b95\u0bb3\u0bc1\u0b95\u0bcd\u0b95\u0bbe\u0ba9 \u0b87\u0bb2\u0bb5\u0b9a \u0b95\u0bb1\u0bcd\u0bb1\u0bb2\u0bcd \u0bae\u0bc8\u0baf\u0bae\u0bcd.<\/strong> <strong>\u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0ba8\u0bb2\u0b9a\u0bcd \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8 \u0bae\u0bb1\u0bcd\u0bb1\u0bc1\u0bae\u0bcd \u0ba8\u0bae\u0bcd \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8<\/strong> \u0bae\u0bc2\u0bb2\u0bae\u0bcd \u0b87\u0b9f\u0bc8\u0ba4\u0bcd\u0ba4\u0bb0\u0b95\u0bb0\u0bcd \u0b87\u0bb2\u0bcd\u0bb2\u0bbe\u0bae\u0bb2\u0bcd \u0ba8\u0bc7\u0bb0\u0b9f\u0bbf \u0bb5\u0bbf\u0bb1\u0bcd\u0baa\u0ba9\u0bc8. \u0b87\u0ba9\u0bcd\u0bb1\u0bb3\u0bb5\u0bc1\u0bae\u0bcd \u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bbf\u0bb2\u0bcd <strong>\u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf \u0b87\u0baf\u0b95\u0bcd\u0b95\u0ba4\u0bcd\u0ba4\u0bc8<\/strong> \u0ba8\u0b9f\u0ba4\u0bcd\u0ba4\u0bbf \u0bb5\u0bb0\u0bc1\u0b95\u0bbf\u0bb1\u0bbe\u0bb0\u0bcd.<\/div>\r\n      <\/div>\r\n      <div class=\"stats-row\">\r\n        <div class=\"stat-box\"><span class=\"stat-val\">45+<\/span><div class=\"stat-en\">Years of Community Work<\/div><span class=\"stat-ta\">\u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bb3\u0bcd \u0b9a\u0bae\u0bc2\u0b95\u0baa\u0bcd \u0baa\u0ba3\u0bbf<\/span><\/div>\r\n        <div class=\"stat-box\"><span class=\"stat-val\">20+<\/span><div class=\"stat-en\">Movements Founded<\/div><span class=\"stat-ta\">\u0b87\u0baf\u0b95\u0bcd\u0b95\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0ba4\u0bcb\u0bb1\u0bcd\u0bb1\u0bc1\u0bb5\u0bbf\u0ba4\u0bcd\u0ba4\u0bb5\u0bb0\u0bcd<\/span><\/div>\r\n        <div class=\"stat-box\"><span class=\"stat-val\">150+<\/span><div class=\"stat-en\">Farmer Groups Visited<\/div><span class=\"stat-ta\">\u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bb0\u0bcd \u0b95\u0bc1\u0bb4\u0bc1\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0bb5\u0bb0\u0bc1\u0b95\u0bc8<\/span><\/div>\r\n        <div class=\"stat-box\"><span class=\"stat-val\">\u20b96L<\/span><div class=\"stat-en\">Annual Farm Income<\/div><span class=\"stat-ta\">\u0b86\u0ba3\u0bcd\u0b9f\u0bc1 \u0bb5\u0bb0\u0bc1\u0bae\u0bbe\u0ba9\u0bae\u0bcd \u0baa\u0ba3\u0bcd\u0ba3\u0bc8\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1<\/span><\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- \u2550\u2550\u2550 JOIN CTA \u2550\u2550\u2550 -->\r\n  <div class=\"join-band\">\r\n    <div>\r\n      <div class=\"join-eyebrow\">Be Part of the Journey \u00b7 \u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd \u0b9a\u0bc7\u0bb0\u0bc1\u0b99\u0bcd\u0b95\u0bb3\u0bcd<\/div>\r\n      <div class=\"join-title-en\">Visit <em>Arivuthottam<\/em><\/div>\r\n      <span class=\"join-title-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0ba4\u0bcd\u0ba4\u0bbf\u0bb1\u0bcd\u0b95\u0bc1 \u0bb5\u0bbe\u0bb0\u0bc1\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u2014 \u0b95\u0bb1\u0bcd\u0b95\u0bb2\u0bbe\u0bae\u0bcd, \u0bb5\u0bb3\u0bb0\u0bb2\u0bbe\u0bae\u0bcd<\/span>\r\n      <div class=\"join-body-grid\">\r\n        <div class=\"join-body-en\">Farmers, students, school groups, families \u2014 everyone is welcome. Learn natural farming, understand how chemical-free food is grown, experience a biodiversity-rich farm. Free visits, by appointment. Mon\u2013Sat, 8am\u20136pm.<\/div>\r\n        <div class=\"join-body-ta\">\u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bcd, \u0bae\u0bbe\u0ba3\u0bb5\u0bb0\u0bcd\u0b95\u0bb3\u0bcd, \u0baa\u0bb3\u0bcd\u0bb3\u0bbf \u0b95\u0bc1\u0bb4\u0bc1\u0b95\u0bcd\u0b95\u0bb3\u0bcd, \u0b95\u0bc1\u0b9f\u0bc1\u0bae\u0bcd\u0baa\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u2014 \u0b85\u0ba9\u0bc8\u0bb5\u0bb0\u0bc1\u0bae\u0bcd \u0bb5\u0bb0\u0bb5\u0bc7\u0bb1\u0bcd\u0b95\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0b95\u0bbf\u0bb1\u0bc0\u0bb0\u0bcd\u0b95\u0bb3\u0bcd. \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bae\u0bcd \u0b95\u0bb1\u0bcd\u0b95, \u0bb0\u0b9a\u0bbe\u0baf\u0ba9\u0bae\u0bb1\u0bcd\u0bb1 \u0b89\u0ba3\u0bb5\u0bc8 \u0baa\u0bc1\u0bb0\u0bbf\u0ba8\u0bcd\u0ba4\u0bc1\u0b95\u0bca\u0bb3\u0bcd\u0bb3, \u0baa\u0ba3\u0bcd\u0ba3\u0bc8\u0baf\u0bc8 \u0b89\u0ba3\u0bb0 \u0bb5\u0bbe\u0bb0\u0bc1\u0b99\u0bcd\u0b95\u0bb3\u0bcd. \u0bae\u0bc1\u0ba9\u0bcd\u0baa\u0ba4\u0bbf\u0bb5\u0bc1 \u0b87\u0bb2\u0bb5\u0b9a\u0bae\u0bcd. \u0ba4\u0bbf\u0b99\u0bcd\u0b95\u0bb3\u0bcd\u2013\u0b9a\u0ba9\u0bbf, \u0b95\u0bbe\u0bb2\u0bc8 8 \u2013 \u0bae\u0bbe\u0bb2\u0bc8 6.<\/div>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"join-btns\">\r\n      <a href=\"http:\/\/arivuthottam.org\/ta\/book-a-visit\/\" class=\"btn-p\">\ud83c\udf31 Book a Visit \u2014 Free<\/a>\r\n      <a href=\"https:\/\/wa.me\/919443032436\" class=\"btn-g\">\ud83d\udcac WhatsApp: 94430 32436<\/a>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Founder&#8217;s Profile \u00b7 \u0b86\u0b9a\u0bbf\u0bb0\u0bbf\u0baf\u0bb0\u0bcd \u0b95\u0bc1\u0bb1\u0bbf\u0baa\u0bcd\u0baa\u0bc1 \u2014 K. Senthamizh Selvan | Arivuthottam Home\u203a About Us \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bc8 \u0baa\u0bb1\u0bcd\u0bb1\u0bbf\u203a Founder&#8217;s Profile \u00b7 \u0b86\u0b9a\u0bbf\u0bb0\u0bbf\u0baf\u0bb0\u0bcd \u0b95\u0bc1\u0bb1\u0bbf\u0baa\u0bcd\u0baa\u0bc1 Founder&#8217;s Profile \u00b7 \u0b86\u0b9a\u0bbf\u0bb0\u0bbf\u0baf\u0bb0\u0bcd \u0b95\u0bc1\u0bb1\u0bbf\u0baa\u0bcd\u0baa\u0bc1 K. Senthamizh Selvan \u0b95\u0bc1. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd People&#8217;s Movement Activist \u00b7 Natural Farmer \u00b7 Founder of Arivuthottam. Over 45 years of community work, founding 20+ movements \u2014 from banker [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11272","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages\/11272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/comments?post=11272"}],"version-history":[{"count":4,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages\/11272\/revisions"}],"predecessor-version":[{"id":11276,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages\/11272\/revisions\/11276"}],"wp:attachment":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/media?parent=11272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}