About Us \u2014 Arivuthottam | Vellore, Tamil Nadu<\/title>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Tiro+Tamil:ital@0;1&family=Karla:ital,wght@0,300;0,400;0,500;0,600;0,700&family=Noto+Serif+Tamil:wght@300;400;600&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n*,*::before,*::after{margin:0;padding:0;box-sizing:border-box;}\r\nhtml{scroll-behavior:smooth;}\r\nbody{font-family:'Karla',sans-serif;background:#faf6ee;color:#2c1a0e;overflow-x:hidden;}\r\n:root{\r\n --soil:#2c1a0e;--bark:#4a2c14;--leaf:#2d6a2d;--sprout:#4caf50;\r\n --harvest:#e8a830;--sun:#f5c842;--cream:#faf6ee;--parch:#f0e8d4;\r\n --terracotta:#c4622d;--white:#ffffff;--panel:#1a3d1a;--panel-deep:#0d2810;--bark-mid:#6b3a14;--navy:#1a4a6e;\r\n}\r\n.bc{background:var(--panel);padding:12px 60px;display:flex;align-items:center;gap:8px;flex-wrap:wrap;}\r\n.bc a{font-size:10px;font-weight:600;letter-spacing:2px;text-transform:uppercase;color:rgba(255,255,255,.3);text-decoration:none;transition:color .2s;}\r\n.bc a:hover{color:rgba(255,255,255,.7);}\r\n.bc-sep{font-size:10px;color:rgba(255,255,255,.15);}\r\n.bc-curr{font-size:10px;font-weight:600;letter-spacing:2px;text-transform:uppercase;color:var(--sun);}\r\n.hero{position:relative;min-height:60vh;display:flex;flex-direction:column;justify-content:flex-end;background:var(--panel);overflow:hidden;}\r\n.hero-bg{position:absolute;inset:0;}\r\n.hero-bg img{width:100%;height:100%;object-fit:cover;opacity:.2;filter:saturate(.6);}\r\n.hero-bg::after{content:'';position:absolute;inset:0;background:linear-gradient(to top,var(--panel) 0%,transparent 60%);}\r\n.hero-grid{position:absolute;inset:0;background-image:radial-gradient(circle,rgba(255,255,255,.04) 1px,transparent 1px);background-size:28px 28px;pointer-events:none;}\r\n.hero-content{position:relative;z-index:2;padding:60px 60px 64px;max-width:1320px;width:100%;margin:0 auto;}\r\n.hero-eyebrow{display:flex;align-items:center;gap:10px;margin-bottom:16px;}\r\n.hero-eyebrow-dot{width:6px;height:6px;border-radius:50%;background:var(--sun);animation:pulse 2s ease-in-out infinite;}\r\n@keyframes pulse{0%,100%{opacity:1;transform:scale(1);}50%{opacity:.35;transform:scale(1.7);}}\r\n.hero-eyebrow-text{font-size:10px;font-weight:600;letter-spacing:3px;text-transform:uppercase;color:var(--sun);}\r\n.hero-title{font-family:'Tiro Tamil',serif;font-size:clamp(44px,6vw,84px);font-weight:400;color:var(--white);line-height:.95;letter-spacing:-2px;margin-bottom:10px;}\r\n.hero-title em{font-style:italic;color:var(--sun);}\r\n.hero-title-ta{font-family:'Noto Serif Tamil',serif;font-size:clamp(18px,2.5vw,32px);font-weight:300;color:rgba(255,255,255,.38);display:block;margin-bottom:20px;}\r\n.hero-sub{font-size:15px;font-weight:300;color:rgba(255,255,255,.5);line-height:1.85;max-width:580px;}\r\n.wrap{max-width:1320px;margin:0 auto;padding:0 60px;}\r\n.section{padding:80px 0;}\r\n.section+.section{border-top:1px solid rgba(44,26,14,.08);}\r\n.s-eye{display:flex;align-items:center;gap:12px;margin-bottom:14px;}\r\n.s-eye-line{width:28px;height:2px;background:linear-gradient(90deg,var(--leaf),var(--harvest));border-radius:2px;}\r\n.s-eye-text{font-size:9px;font-weight:600;letter-spacing:3px;text-transform:uppercase;color:var(--harvest);}\r\n.s-title{font-family:'Tiro Tamil',serif;font-size:clamp(26px,3.2vw,44px);font-weight:400;color:var(--soil);letter-spacing:-.5px;line-height:1.05;margin-bottom:6px;}\r\n.s-title em{font-style:italic;color:var(--leaf);}\r\n.s-title-ta{font-family:'Noto Serif Tamil',serif;font-size:clamp(13px,1.6vw,20px);font-weight:300;color:rgba(44,26,14,.38);display:block;margin-bottom:20px;}\r\n.story-layout{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:stretch;}\r\n.story-img{border-radius:20px;overflow:hidden;position:relative;min-height:100%;}\r\n.story-img img{width:100%;height:100%;object-fit:cover;object-position:top;display:block;transition:transform .5s;}\r\n.story-img:hover img{transform:scale(1.03);}\r\n.story-img-badge{position:absolute;bottom:20px;left:20px;background:rgba(26,61,26,.88);backdrop-filter:blur(8px);border:1px solid rgba(255,255,255,.12);border-radius:12px;padding:12px 16px;}\r\n.story-img-badge-val{font-family:'Tiro Tamil',serif;font-size:22px;font-weight:400;color:var(--white);display:block;line-height:1;}\r\n.story-img-badge-val em{font-style:normal;color:var(--sun);}\r\n.story-img-badge-label{font-size:10px;font-weight:400;color:rgba(255,255,255,.5);}\r\n.story-text p{font-size:14px;font-weight:300;color:rgba(44,26,14,.6);line-height:1.9;margin-bottom:16px;}\r\n.story-text strong{color:var(--leaf);font-weight:500;}\r\n.story-quote{background:var(--parch);border-left:3px solid var(--leaf);border-radius:0 12px 12px 0;padding:20px 22px;margin-top:24px;}\r\n.story-quote-text{font-family:'Tiro Tamil',serif;font-size:17px;font-style:italic;color:var(--soil);line-height:1.6;margin-bottom:8px;}\r\n.story-quote-ta{font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:300;color:rgba(44,26,14,.4);line-height:1.6;}\r\n.vm-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;}\r\n.vm-card{border-radius:20px;padding:40px 36px;position:relative;overflow:hidden;}\r\n.vm-vision{background:var(--panel);}\r\n.vm-mission{background:linear-gradient(135deg,var(--bark),var(--bark-mid));}\r\n.vm-card::before{content:'';position:absolute;bottom:-40px;right:-40px;width:160px;height:160px;border-radius:50%;background:rgba(255,255,255,.04);}\r\n.vm-icon{font-size:32px;margin-bottom:14px;display:block;}\r\n.vm-label{font-size:9px;font-weight:700;letter-spacing:3px;text-transform:uppercase;color:rgba(255,255,255,.3);margin-bottom:10px;display:block;}\r\n.vm-title{font-family:'Tiro Tamil',serif;font-size:clamp(22px,2.5vw,34px);font-weight:400;color:var(--white);letter-spacing:-.5px;margin-bottom:6px;}\r\n.vm-title em{font-style:italic;color:var(--sun);}\r\n.vm-title-ta{font-family:'Noto Serif Tamil',serif;font-size:14px;font-weight:300;color:rgba(255,255,255,.32);display:block;margin-bottom:16px;}\r\n.vm-body{font-size:13px;font-weight:300;color:rgba(255,255,255,.5);line-height:1.85;}\r\n.vm-body strong{color:rgba(255,255,255,.8);font-weight:400;}\r\n.values-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;}\r\n.value-card{background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:28px 22px;position:relative;overflow:hidden;transition:all .3s;}\r\n.value-card:hover{transform:translateY(-4px);box-shadow:0 14px 36px rgba(44,26,14,.1);border-color:rgba(44,26,14,.15);}\r\n.value-card::after{content:'';position:absolute;bottom:0;left:0;right:0;height:3px;background:linear-gradient(90deg,var(--leaf),var(--harvest));transform:scaleX(0);transform-origin:left;transition:transform .3s;}\r\n.value-card:hover::after{transform:scaleX(1);}\r\n.value-icon{font-size:28px;margin-bottom:12px;display:block;}\r\n.value-title{font-size:13px;font-weight:600;color:var(--soil);margin-bottom:4px;}\r\n.value-title-ta{font-family:'Noto Serif Tamil',serif;font-size:11px;font-weight:300;color:rgba(44,26,14,.35);display:block;margin-bottom:10px;}\r\n.value-body{font-size:12px;font-weight:300;color:rgba(44,26,14,.48);line-height:1.75;}\r\n.milestones{display:flex;flex-direction:column;gap:0;position:relative;}\r\n.milestones::before{content:'';position:absolute;left:120px;top:0;bottom:0;width:2px;background:linear-gradient(to bottom,var(--leaf),var(--harvest),var(--terracotta));opacity:.2;}\r\n.milestone{display:grid;grid-template-columns:120px 1fr;gap:32px;align-items:flex-start;padding:28px 0;border-bottom:1px solid rgba(44,26,14,.06);}\r\n.milestone:last-child{border-bottom:none;}\r\n.milestone-year{font-family:'Tiro Tamil',serif;font-size:22px;font-weight:400;color:var(--leaf);text-align:right;letter-spacing:-.5px;padding-top:4px;}\r\n.milestone-content{padding-left:24px;}\r\n.milestone-title{font-size:14px;font-weight:600;color:var(--soil);margin-bottom:5px;}\r\n.milestone-body{font-size:12px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.7;}\r\n.milestone-ta{font-family:'Noto Serif Tamil',serif;font-size:11px;font-weight:300;color:rgba(44,26,14,.3);margin-top:4px;display:block;}\r\n.team-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;}\r\n.team-card{background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:18px;overflow:hidden;transition:all .3s;text-align:center;}\r\n.team-card:hover{transform:translateY(-5px);box-shadow:0 16px 40px rgba(44,26,14,.1);}\r\n.team-photo{height:200px;background:var(--parch);overflow:hidden;}\r\n.team-photo img{width:100%;height:100%;object-fit:cover;transition:transform .4s;}\r\n.team-card:hover .team-photo img{transform:scale(1.05);}\r\n.team-body{padding:20px 16px;}\r\n.team-name{font-family:'Tiro Tamil',serif;font-size:17px;font-weight:400;color:var(--soil);margin-bottom:4px;}\r\n.team-role{font-size:11px;font-weight:500;color:var(--leaf);letter-spacing:.3px;margin-bottom:4px;display:block;}\r\n.team-role-ta{font-family:'Noto Serif Tamil',serif;font-size:10px;font-weight:300;color:rgba(44,26,14,.35);display:block;margin-bottom:10px;}\r\n.team-bio{font-size:11px;font-weight:300;color:rgba(44,26,14,.45);line-height:1.65;}\r\n.partners-layout{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start;}\r\n.partners-text p{font-size:14px;font-weight:300;color:rgba(44,26,14,.55);line-height:1.9;margin-bottom:14px;}\r\n.partners-text strong{color:var(--leaf);font-weight:500;}\r\n.partners-logos{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;}\r\n.partner-logo-card{background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:12px;padding:20px 16px;text-align:center;transition:all .2s;}\r\n.partner-logo-card:hover{border-color:rgba(44,26,14,.2);transform:translateY(-2px);}\r\n.partner-logo-icon{font-size:28px;margin-bottom:8px;display:block;}\r\n.partner-logo-name{font-size:11px;font-weight:600;color:var(--soil);margin-bottom:3px;}\r\n.partner-logo-type{font-size:10px;font-weight:300;color:rgba(44,26,14,.38);}\r\n\r\n\/* PRESS CARDS *\/\r\n.press-card{transition:transform .25s,box-shadow .25s;}\r\n.press-card:hover{transform:translateY(-4px);box-shadow:0 12px 32px rgba(44,26,14,.09);}\r\n\r\n\/* VIDEO PLAYLIST *\/\r\n.pl-item{display:flex;gap:12px;align-items:center;padding:12px 14px;cursor:pointer;transition:background .2s;border-bottom:1px solid rgba(255,255,255,.05);}\r\n.pl-item:last-child{border-bottom:none;}\r\n.pl-item:hover{background:rgba(255,255,255,.06);}\r\n.pl-item.active{background:rgba(255,255,255,.1);}\r\n.pl-item img{width:100px;height:58px;object-fit:cover;border-radius:8px;flex-shrink:0;}\r\n.pl-info{flex:1;min-width:0;}\r\n.pl-title{font-size:11px;font-weight:500;color:var(--white);line-height:1.4;margin-bottom:4px;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;}\r\n.pl-tag{font-size:8px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--harvest);}\r\n.pl-item.active .pl-title{color:var(--sun);}\r\n\r\n\r\n.fqs *,.fqs *::before,.fqs *::after{box-sizing:border-box;}\r\n.fqs{padding:80px 0;border-top:1px solid rgba(44,26,14,.08);font-family:'Karla',sans-serif;}\r\n.fqs-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;}\r\n.fqs-item{border-radius:18px;padding:24px 22px;cursor:pointer;transition:all .28s cubic-bezier(.4,0,.2,1);position:relative;overflow:hidden;border:2px solid transparent;}\r\n.fqs-item:hover{transform:translateY(-3px);box-shadow:0 14px 36px rgba(44,26,14,.12);}\r\n.fqs-item.open{transform:translateY(-3px);}\r\n.fqs-item:nth-child(1){background:linear-gradient(135deg,#e8f5e9,#f1f8e9);border-color:rgba(45,106,45,.15);}\r\n.fqs-item:nth-child(1).open{background:linear-gradient(135deg,#c8e6c9,#dcedc8);border-color:rgba(45,106,45,.35);}\r\n.fqs-item:nth-child(2){background:linear-gradient(135deg,#fff8e1,#fffde7);border-color:rgba(232,168,48,.2);}\r\n.fqs-item:nth-child(2).open{background:linear-gradient(135deg,#ffecb3,#fff9c4);border-color:rgba(232,168,48,.45);}\r\n.fqs-item:nth-child(3){background:linear-gradient(135deg,#fbe9e7,#fff3e0);border-color:rgba(196,98,45,.15);}\r\n.fqs-item:nth-child(3).open{background:linear-gradient(135deg,#ffccbc,#ffe0b2);border-color:rgba(196,98,45,.35);}\r\n.fqs-item:nth-child(4){background:linear-gradient(135deg,#e3f2fd,#e8eaf6);border-color:rgba(26,74,110,.12);}\r\n.fqs-item:nth-child(4).open{background:linear-gradient(135deg,#bbdefb,#c5cae9);border-color:rgba(26,74,110,.3);}\r\n.fqs-item:nth-child(5){background:linear-gradient(135deg,#f3e5f5,#fce4ec);border-color:rgba(107,45,139,.12);}\r\n.fqs-item:nth-child(5).open{background:linear-gradient(135deg,#e1bee7,#f8bbd0);border-color:rgba(107,45,139,.3);}\r\n.fqs-item:nth-child(6){background:linear-gradient(135deg,#e0f2f1,#e8f5e9);border-color:rgba(0,105,92,.15);}\r\n.fqs-item:nth-child(6).open{background:linear-gradient(135deg,#b2dfdb,#c8e6c9);border-color:rgba(0,105,92,.3);}\r\n.fqs-icon{width:44px;height:44px;border-radius:12px;display:flex;align-items:center;justify-content:center;font-size:22px;margin-bottom:14px;flex-shrink:0;}\r\n.fqs-item:nth-child(1) .fqs-icon{background:rgba(45,106,45,.15);}\r\n.fqs-item:nth-child(2) .fqs-icon{background:rgba(232,168,48,.2);}\r\n.fqs-item:nth-child(3) .fqs-icon{background:rgba(196,98,45,.15);}\r\n.fqs-item:nth-child(4) .fqs-icon{background:rgba(26,74,110,.12);}\r\n.fqs-item:nth-child(5) .fqs-icon{background:rgba(107,45,139,.12);}\r\n.fqs-item:nth-child(6) .fqs-icon{background:rgba(0,105,92,.12);}\r\n.fqs-hd{display:flex;align-items:flex-start;justify-content:space-between;gap:10px;}\r\n.fqs-q{flex:1;}\r\n.fqs-q-en{font-size:14px;font-weight:700;color:#2c1a0e;line-height:1.35;margin-bottom:4px;transition:color .2s;}\r\n.fqs-item.open .fqs-q-en{color:#2d6a2d;}\r\n.fqs-q-ta{font-family:'Noto Serif Tamil',serif;font-size:10.5px;font-weight:300;color:rgba(44,26,14,.45);}\r\n.fqs-toggle{width:30px;height:30px;border-radius:50%;display:flex;align-items:center;justify-content:center;flex-shrink:0;transition:all .25s;border:none;}\r\n.fqs-item:nth-child(1) .fqs-toggle{background:rgba(45,106,45,.15);}\r\n.fqs-item:nth-child(2) .fqs-toggle{background:rgba(232,168,48,.2);}\r\n.fqs-item:nth-child(3) .fqs-toggle{background:rgba(196,98,45,.15);}\r\n.fqs-item:nth-child(4) .fqs-toggle{background:rgba(26,74,110,.12);}\r\n.fqs-item:nth-child(5) .fqs-toggle{background:rgba(107,45,139,.12);}\r\n.fqs-item:nth-child(6) .fqs-toggle{background:rgba(0,105,92,.12);}\r\n.fqs-item.open .fqs-toggle{transform:rotate(45deg);}\r\n.fqs-toggle svg{width:13px;height:13px;stroke:rgba(44,26,14,.55);fill:none;stroke-width:2.5;stroke-linecap:round;}\r\n.fqs-body{display:none;margin-top:14px;padding-top:14px;border-top:1px solid rgba(44,26,14,.1);}\r\n.fqs-item.open .fqs-body{display:block;}\r\n.fqs-ans-en{font-size:12.5px;font-weight:400;color:rgba(44,26,14,.65);line-height:1.85;margin-bottom:10px;}\r\n.fqs-ans-en strong{color:#1a3d1a;font-weight:600;}\r\n.fqs-ans-ta{font-family:'Noto Serif Tamil',serif;font-size:11px;font-weight:300;color:rgba(44,26,14,.5);background:rgba(255,255,255,.6);border-radius:8px;padding:10px 13px;line-height:1.85;}\r\n.fqs-footer{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px;margin-top:32px;background:linear-gradient(135deg,#1a3d1a,#0d2810);border-radius:18px;padding:28px 36px;position:relative;overflow:hidden;}\r\n.fqs-footer::before{content:'';position:absolute;top:-40px;right:-40px;width:180px;height:180px;border-radius:50%;background:radial-gradient(circle,rgba(245,200,66,.1),transparent 70%);pointer-events:none;}\r\n.fqs-footer-title{font-family:'Tiro Tamil',serif;font-size:20px;font-weight:400;color:#ffffff;letter-spacing:-.2px;margin-bottom:4px;}\r\n.fqs-footer-title em{font-style:italic;color:#f5c842;}\r\n.fqs-footer-ta{font-family:'Noto Serif Tamil',serif;font-size:11px;font-weight:300;color:rgba(255,255,255,.3);display:block;}\r\n.fqs-footer-btns{display:flex;gap:10px;flex-wrap:wrap;}\r\n.fqs-btn-wa{display:inline-flex;align-items:center;gap:7px;font-family:'Karla',sans-serif;font-size:12px;font-weight:700;color:#fff;background:#25D366;border-radius:10px;padding:11px 18px;text-decoration:none;transition:all .2s;white-space:nowrap;}\r\n.fqs-btn-wa:hover{transform:translateY(-2px);box-shadow:0 6px 18px rgba(37,211,102,.35);}\r\n.fqs-btn-all{display:inline-flex;align-items:center;gap:7px;font-family:'Karla',sans-serif;font-size:12px;font-weight:600;color:rgba(255,255,255,.7);border:1px solid rgba(255,255,255,.2);border-radius:10px;padding:11px 18px;text-decoration:none;transition:all .2s;white-space:nowrap;}\r\n.fqs-btn-all:hover{color:#fff;border-color:rgba(255,255,255,.5);background:rgba(255,255,255,.07);}\r\n\r\n\/* JOIN CTA *\/\r\n.join-band{background:linear-gradient(135deg,var(--panel),var(--panel-deep));border-radius:24px;padding:56px;display:grid;grid-template-columns:1fr auto;gap:40px;align-items:center;position:relative;overflow:hidden;margin-bottom:80px;}\r\n.join-band::before{content:'';position:absolute;top:-60px;right:-60px;width:240px;height:240px;border-radius:50%;background:radial-gradient(circle,rgba(245,200,66,.08),transparent 70%);pointer-events:none;}\r\n.join-eyebrow{font-size:9px;font-weight:600;letter-spacing:3px;text-transform:uppercase;color:rgba(255,255,255,.25);margin-bottom:12px;}\r\n.join-title{font-family:'Tiro Tamil',serif;font-size:clamp(24px,3vw,40px);font-weight:400;color:var(--white);letter-spacing:-.5px;line-height:1.08;margin-bottom:8px;}\r\n.join-title em{font-style:italic;color:var(--sun);}\r\n.join-title-ta{font-family:'Noto Serif Tamil',serif;font-size:clamp(13px,1.6vw,20px);font-weight:300;color:rgba(255,255,255,.3);display:block;margin-bottom:12px;}\r\n.join-body{font-size:13px;font-weight:300;color:rgba(255,255,255,.38);line-height:1.8;max-width:500px;}\r\n.join-btns{display:flex;flex-direction:column;gap:10px;flex-shrink:0;}\r\n.btn-p{font-family:'Karla',sans-serif;font-size:12px;font-weight:600;color:var(--soil);background:linear-gradient(135deg,var(--sun),var(--sprout));border:none;border-radius:8px;padding:13px 24px;text-decoration:none;transition:all .22s;white-space:nowrap;text-align:center;}\r\n.btn-p:hover{transform:translateY(-2px);box-shadow:0 6px 20px rgba(76,175,80,.3);}\r\n.btn-g{font-family:'Karla',sans-serif;font-size:12px;font-weight:500;color:rgba(255,255,255,.5);border:1px solid rgba(255,255,255,.15);border-radius:8px;padding:13px 24px;text-decoration:none;transition:all .22s;text-align:center;}\r\n.btn-g:hover{color:var(--white);border-color:rgba(255,255,255,.4);}\r\n\r\n\/* RESPONSIVE *\/\r\n@media(max-width:1100px){\r\n .bc,.wrap{padding-left:40px;padding-right:40px;}\r\n .hero-content{padding:60px 40px 56px;}\r\n .story-layout,.partners-layout{grid-template-columns:1fr;}\r\n .vm-grid{grid-template-columns:1fr;}\r\n .values-grid{grid-template-columns:repeat(2,1fr);}\r\n .team-grid{grid-template-columns:repeat(2,1fr);}\r\n .join-band{grid-template-columns:1fr;padding:40px;}\r\n .join-btns{flex-direction:row;}\r\n .fqs-grid{grid-template-columns:repeat(2,1fr);}\r\n}\r\n@media(max-width:768px){\r\n .bc{padding:10px 24px;}\r\n .hero-content{padding:44px 24px 48px;}\r\n .wrap{padding:0 24px;}\r\n .section{padding:44px 0;}\r\n .values-grid{grid-template-columns:1fr;}\r\n .team-grid{grid-template-columns:1fr 1fr;}\r\n .partners-logos{grid-template-columns:repeat(2,1fr);}\r\n .join-band{padding:24px 20px;border-radius:16px;}\r\n .join-btns{flex-direction:column;}\r\n \/* Video playlist *\/\r\n .video-pl-grid{grid-template-columns:1fr !important;}\r\n #playlist{max-height:260px !important;}\r\n .pl-item img{width:80px;height:46px;}\r\n \/* Press *\/\r\n .press-grid{grid-template-columns:1fr 1fr !important;}\r\n .fqs-grid{grid-template-columns:1fr;}\r\n .fqs-footer{padding:24px 20px;}\r\n .fqs-footer-btns{flex-direction:column;}\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<nav class=\"bc\">\r\n <a href=\"\/ta\/\">Home<\/a><span class=\"bc-sep\">\u203a<\/span>\r\n <span class=\"bc-curr\">About Us<\/span>\r\n<\/nav>\r\n\r\n<section class=\"hero\">\r\n <div class=\"hero-bg\">\r\n <img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/03\/\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd_\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd.jpg\" alt=\"Arivuthottam\">\r\n <\/div>\r\n <div class=\"hero-grid\"><\/div>\r\n <div class=\"hero-content\">\r\n <div class=\"hero-eyebrow\"><span class=\"hero-eyebrow-dot\"><\/span><span class=\"hero-eyebrow-text\">About Arivuthottam \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bc8 \u0baa\u0bb1\u0bcd\u0bb1\u0bbf<\/span><\/div>\r\n <h1 class=\"hero-title\">A Garden of<br><em>Knowledge & Growth<\/em><\/h1>\r\n <span class=\"hero-title-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0bae\u0bcd \u0bb5\u0bb3\u0bb0\u0bcd\u0b9a\u0bcd\u0b9a\u0bbf\u0baf\u0bc1\u0bae\u0bcd \u0ba8\u0bbf\u0bb1\u0bc8\u0ba8\u0bcd\u0ba4 \u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd<\/span>\r\n <p class=\"hero-sub\">Founded by K. Senthamizh Selvan \u2014 a retired banker from Katpadi who sold his home to buy 3 acres of farmland near Latheri, Vellore. From zero income in year one to 4 tonnes of mangoes annually \u2014 a story of pure determination.<\/p>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"wrap\">\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"story-layout\">\r\n <div class=\"story-img\">\r\n <img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/03\/289A2059-scaled-1-e1773892254762.jpg\" alt=\"Our Story\" style=\"width:100%;height:100%;object-fit:cover;object-position:left center;display:block;transition:transform .5s;\">\r\n <div class=\"story-img-badge\">\r\n <span class=\"story-img-badge-val\">\u0b95\u0bc1.\u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd<\/span>\r\n <span class=\"story-img-badge-label\">Founder, Arivuthottam \u00b7 Since 2012<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"story-text\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Our Story \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0b95\u0ba4\u0bc8<\/span><\/div>\r\n <h2 class=\"s-title\">From Banker to <em>Nature's Farmer<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baf\u0bbe\u0bb3\u0bb0\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf \u0bb5\u0bb0\u0bc8<\/span>\r\n <p><strong>\u0b95\u0bc1.\u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd<\/strong> spent 36 years in banking \u2014 watching farmers struggle to repay loans, watching fertile land go barren, and watching a system that rewarded middlemen over the people who grew the food. He couldn't look away.<\/p>\r\n <p>In 2012, at the age of 60, he mortgaged his home for \u20b940 lakhs, bought 3 acres of land near Kalambattu, Latteri \u2014 land others had written off as unfit for cultivation. The first year, his income was zero.<\/p>\r\n <p>By year four, the same barren land was yielding <strong>4 tonnes of mangoes and 10,000 coconuts annually<\/strong> \u2014 fully organic and alive with biodiversity. Today, <strong>Arivuthottam<\/strong> is a thriving 3-acre farm, a certified agro-tourism destination and an inspiration to thousands of farmers.<\/p>\r\n <div class=\"story-quote\">\r\n <div class=\"story-quote-text\">\"I mortgaged my house to start farming. First year \u2014 zero income. But today this land yields 4 tonnes of mangoes every year.\"<\/div>\r\n <span class=\"story-quote-ta\">\"\u0b8e\u0ba9\u0bcd \u0bb5\u0bc0\u0b9f\u0bcd\u0b9f\u0bc8 \u0b85\u0b9f\u0bae\u0bbe\u0ba9\u0bae\u0bcd \u0bb5\u0bc8\u0ba4\u0bcd\u0ba4\u0bc1 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bae\u0bcd \u0ba4\u0bca\u0b9f\u0b99\u0bcd\u0b95\u0bbf\u0ba9\u0bc7\u0ba9\u0bcd. \u0bae\u0bc1\u0ba4\u0bb2\u0bcd \u0b86\u0ba3\u0bcd\u0b9f\u0bc1 \u0bb5\u0bb0\u0bc1\u0bae\u0bbe\u0ba9\u0bae\u0bcd \u0b9a\u0bc1\u0bb4\u0bbf\u0baf\u0bae\u0bcd. \u0b86\u0ba9\u0bbe\u0bb2\u0bcd \u0b87\u0ba9\u0bcd\u0bb1\u0bc1 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bcd\u0b95\u0bc1 4 \u0b9f\u0ba9\u0bcd \u0bae\u0bbe\u0bae\u0bcd\u0baa\u0bb4\u0bae\u0bcd \u0bb5\u0bbf\u0bb3\u0bc8\u0b95\u0bbf\u0bb1\u0ba4\u0bc1.\" \u2014 \u0b95. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Vision & Mission<\/span><\/div>\r\n <h2 class=\"s-title\">What We <em>Stand For<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0ba8\u0bbe\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0b8e\u0ba4\u0bb1\u0bcd\u0b95\u0bbe\u0b95 \u0ba8\u0bbf\u0bb1\u0bcd\u0b95\u0bbf\u0bb1\u0bcb\u0bae\u0bcd<\/span>\r\n <div class=\"vm-grid\">\r\n <div class=\"vm-card vm-vision\">\r\n <span class=\"vm-icon\">\ud83c\udf05<\/span>\r\n <span class=\"vm-label\">Our Vision \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0ba4\u0bca\u0bb2\u0bc8\u0ba8\u0bcb\u0b95\u0bcd\u0b95\u0bc1<\/span>\r\n <div class=\"vm-title\">A Tamil Nadu where every farmer <em>thrives<\/em><\/div>\r\n <span class=\"vm-title-ta\">\u0b92\u0bb5\u0bcd\u0bb5\u0bca\u0bb0\u0bc1 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0baf\u0bc1\u0bae\u0bcd \u0b9a\u0bc6\u0bb4\u0bbf\u0b95\u0bcd\u0b95\u0bc1\u0bae\u0bcd \u0ba4\u0bae\u0bbf\u0bb4\u0bcd\u0ba8\u0bbe\u0b9f\u0bc1<\/span>\r\n <p class=\"vm-body\">We envision a Tamil Nadu where <strong>farming is sustainable, profitable and dignified<\/strong> \u2014 where degraded soils are restored, chemical-free agriculture is the norm, biodiversity is preserved, and farmers have full access to markets, knowledge and community support.<\/p>\r\n <\/div>\r\n <div class=\"vm-card vm-mission\">\r\n <span class=\"vm-icon\">\ud83c\udfaf<\/span>\r\n <span class=\"vm-label\">Our Mission \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0ba8\u0bcb\u0b95\u0bcd\u0b95\u0bae\u0bcd<\/span>\r\n <div class=\"vm-title\">Empower farmers through <em>knowledge & community<\/em><\/div>\r\n <span class=\"vm-title-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0bae\u0bcd \u0b9a\u0bae\u0bc2\u0b95\u0bae\u0bc1\u0bae\u0bcd \u0bae\u0bc2\u0bb2\u0bae\u0bcd \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bc8 \u0bae\u0bc7\u0bae\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4\u0bc1\u0ba4\u0bb2\u0bcd<\/span>\r\n <p class=\"vm-body\">Arivuthottam's mission is to <strong>promote organic and sustainable agriculture, demonstrate integrated farming models, educate farmers, students and consumers<\/strong> about chemical-free food production and preserve traditional agricultural knowledge.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Our Values<\/span><\/div>\r\n <h2 class=\"s-title\">What <em>Guides<\/em> Us<\/h2>\r\n <span class=\"s-title-ta\">\u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bc8 \u0bb5\u0bb4\u0bbf\u0ba8\u0b9f\u0ba4\u0bcd\u0ba4\u0bc1\u0bb5\u0ba4\u0bc1<\/span>\r\n <div class=\"values-grid\">\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83c\udf31<\/span><div class=\"value-title\">Respect for the Earth<\/div><span class=\"value-title-ta\">\u0baa\u0bc2\u0bae\u0bbf\u0baf\u0bc8 \u0bae\u0ba4\u0bbf\u0b95\u0bcd\u0b95\u0bbf\u0bb1\u0bcb\u0bae\u0bcd<\/span><div class=\"value-body\">Every decision we make is guided by what is best for the soil, the water and the ecosystems that sustain us all.<\/div><\/div>\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83e\udd1d<\/span><div class=\"value-title\">Community First<\/div><span class=\"value-title-ta\">\u0b9a\u0bae\u0bc2\u0b95\u0bae\u0bcd \u0bae\u0bc1\u0ba4\u0bb2\u0bbf\u0bb2\u0bcd<\/span><div class=\"value-body\">Arivuthottam exists to serve the farming community. Every programme and market is designed with the farmer's wellbeing at its centre.<\/div><\/div>\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83d\udcda<\/span><div class=\"value-title\">Knowledge is Free<\/div><span class=\"value-title-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1 \u0b87\u0bb2\u0bb5\u0b9a\u0bae\u0bcd<\/span><div class=\"value-body\">We believe that agricultural knowledge belongs to everyone. Our resources are fully free \u2014 in Tamil and English.<\/div><\/div>\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83c\udf3e<\/span><div class=\"value-title\">Honest Trade<\/div><span class=\"value-title-ta\">\u0ba8\u0bc7\u0bb0\u0bcd\u0bae\u0bc8\u0baf\u0bbe\u0ba9 \u0bb5\u0ba3\u0bbf\u0b95\u0bae\u0bcd<\/span><div class=\"value-body\">The Makkal Nala Santhai exists because farmers deserve fair prices and consumers deserve honest food. No middlemen.<\/div><\/div>\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83c\udf0d<\/span><div class=\"value-title\">Sustainability<\/div><span class=\"value-title-ta\">\u0ba8\u0bbf\u0bb2\u0bc8\u0ba4\u0bcd\u0ba4\u0ba9\u0bcd\u0bae\u0bc8<\/span><div class=\"value-body\">Everything we do is built to last \u2014 farming methods that regenerate, markets that strengthen communities.<\/div><\/div>\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83d\udc9a<\/span><div class=\"value-title\">Inclusivity<\/div><span class=\"value-title-ta\">\u0b85\u0ba9\u0bc8\u0bb5\u0bb0\u0bc8\u0baf\u0bc1\u0bae\u0bcd \u0b89\u0bb3\u0bcd\u0bb3\u0b9f\u0b95\u0bcd\u0b95\u0bc1\u0ba4\u0bb2\u0bcd<\/span><div class=\"value-body\">Arivuthottam welcomes farmers, families, students, researchers and curious visitors alike \u2014 regardless of background.<\/div><\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Our Team<\/span><\/div>\r\n <h2 class=\"s-title\">The People Behind <em>Arivuthottam<\/em><\/h2>\r\n <span class=\"s-title-ta\" style=\"margin-bottom:28px;\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0ba4\u0bcd\u0ba4\u0bbf\u0ba9\u0bcd \u0baa\u0bbf\u0ba9\u0bcd\u0ba9\u0ba3\u0bbf \u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd<\/span>\r\n <div class=\"team-grid\">\r\n <div class=\"team-card\"><div class=\"team-photo\"><img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-24-at-16.22.49.jpeg\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;object-position:top;\"><\/div><div class=\"team-body\"><div class=\"team-name\">\u0b95\u0bc1. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd<\/div><span class=\"team-role\">Founder & Director<\/span><span class=\"team-role-ta\">\u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0ba9\u0bb0\u0bcd & \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bc1\u0ba9\u0bb0\u0bcd<\/span><div class=\"team-bio\">Worked 36 years in banking. In 2012, mortgaged his home for \u20b940L to buy 3 acres near Latheri. Zero income year one. By year four \u2014 4 tonnes of mangoes annually.<\/div><\/div><\/div>\r\n <div class=\"team-card\"><div class=\"team-photo\"><img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2025\/05\/289A2233-scaled-e1771993140978.jpg\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;object-position:top;\"><\/div><div class=\"team-body\"><div class=\"team-name\">\u0ba4\u0bbf\u0bb0\u0bc1\u0bae\u0ba4\u0bbf. \u0b9a\u0bc6. \u0b95\u0bc1\u0ba3\u0b9a\u0bc1\u0ba8\u0bcd\u0ba4\u0bb0\u0bbf<\/div><span class=\"team-role\">Co-Founder & Director<\/span><span class=\"team-role-ta\">\u0b87\u0ba3\u0bc8 \u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0ba9\u0bb0\u0bcd & \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bc1\u0ba9\u0bb0\u0bcd<\/span><div class=\"team-bio\">Co-founder and pillar of support \u2014 advisor, guide and backbone of Arivuthottam's growth and community work.<\/div><\/div><\/div>\r\n <div class=\"team-card\"><div class=\"team-photo\"><img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-24-at-16.22.50.jpeg\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;object-position:top;\"><\/div><div class=\"team-body\"><div class=\"team-name\">\u0ba4\u0bbf\u0bb0\u0bc1. \u0b9a\u0bc6. \u0b89\u0bae\u0bbe\u0ba8\u0bbe\u0ba4\u0bcd @ \u0bb5\u0bbf\u0bb4\u0bbf\u0baf\u0ba9\u0bcd<\/div><span class=\"team-role\">Co-Founder & Director<\/span><span class=\"team-role-ta\">\u0b87\u0ba3\u0bc8 \u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0ba9\u0bb0\u0bcd & \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bc1\u0ba9\u0bb0\u0bcd<\/span><div class=\"team-bio\">Co-founder driving innovation \u2014 leads technology, outreach and growth initiatives across Arivuthottam's programmes.<\/div><\/div><\/div>\r\n <div class=\"team-card\"><div class=\"team-photo\"><img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-24-at-19.42.30.jpeg\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;object-position:top;\"><\/div><div class=\"team-body\"><div class=\"team-name\">\u0ba4\u0bbf\u0bb0\u0bc1\u0bae\u0ba4\u0bbf. \u0b9a\u0bc6. \u0ba4\u0bbf\u0bb5\u0bcd\u0baf\u0bbe \u0bae\u0bc0\u0ba9\u0bbe\u0b9f\u0bcd\u0b9a\u0bbf\u0b9a\u0bc1\u0ba8\u0bcd\u0ba4\u0bb0\u0bae\u0bcd<\/div><span class=\"team-role\">Co-Founder & Director<\/span><span class=\"team-role-ta\">\u0b87\u0ba3\u0bc8 \u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0ba9\u0bb0\u0bcd & \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bc1\u0ba9\u0bb0\u0bcd<\/span><div class=\"team-bio\">Co-founder leading community engagement, women empowerment and the Makkal Nala Santhai network.<\/div><\/div><\/div>\r\n <\/div>\r\n\r\n \r\n <div style=\"display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px;margin-top:28px;padding:20px 28px;background:var(--parch);border-radius:14px;\">\r\n <div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);margin-bottom:3px;\">Want to know more about our team?<\/div>\r\n <div style=\"font-family:'Noto Serif Tamil',serif;font-size:11px;font-weight:300;color:rgba(44,26,14,.4);\">\u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0b95\u0bc1\u0bb4\u0bc1\u0bb5\u0bc8 \u0baa\u0bb1\u0bcd\u0bb1\u0bbf \u0bae\u0bc7\u0bb2\u0bc1\u0bae\u0bcd \u0b85\u0bb1\u0bbf\u0baf \u0bb5\u0bbf\u0bb0\u0bc1\u0bae\u0bcd\u0baa\u0bc1\u0b95\u0bbf\u0bb1\u0bc0\u0bb0\u0bcd\u0b95\u0bb3\u0bbe?<\/div>\r\n <\/div>\r\n <a href=\"http:\/\/arivuthottam.org\/ta\/our-team-2\/\" style=\"display:inline-flex;align-items:center;gap:8px;font-family:'Karla',sans-serif;font-size:12px;font-weight:700;color:var(--white);background:var(--leaf);border-radius:8px;padding:12px 22px;text-decoration:none;transition:all .22s;white-space:nowrap;\">\r\n \ud83d\udc65 Meet the Full Team \u2192\r\n <\/a>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Our Journey<\/span><\/div>\r\n <h2 class=\"s-title\">Milestones Along <em>the Way<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0baa\u0baf\u0ba3\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd \u0bae\u0bc1\u0b95\u0bcd\u0b95\u0bbf\u0baf \u0b95\u0b9f\u0bcd\u0b9f\u0b99\u0bcd\u0b95\u0bb3\u0bcd<\/span>\r\n <div class=\"milestones\">\r\n <div class=\"milestone\">\r\n <div class=\"milestone-year\">2012<\/div>\r\n <div class=\"milestone-content\">\r\n <div class=\"milestone-title\">K. Senthamizh Selvan Sells His Home & Starts the Farm<\/div>\r\n <div class=\"milestone-body\">After witnessing farmers' struggles during his banking career, Selvan took a bold step \u2014 sold his home and transformed barren land in Vellore into a thriving organic farm, founding Arivuthottam.<\/div>\r\n <span class=\"milestone-ta\">\u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd \u0ba4\u0ba9\u0ba4\u0bc1 \u0bb5\u0bc0\u0b9f\u0bcd\u0b9f\u0bc8 \u0bb5\u0bbf\u0bb1\u0bcd\u0bb1\u0bc1 \u0baa\u0ba3\u0bcd\u0ba3\u0bc8\u0baf\u0bc8 \u0ba4\u0bca\u0b9f\u0b99\u0bcd\u0b95\u0bbf\u0ba9\u0bbe\u0bb0\u0bcd<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"milestone\">\r\n <div class=\"milestone-year\">2013<\/div>\r\n <div class=\"milestone-content\">\r\n <div class=\"milestone-title\">Bio-fertilisers Introduced \u2014 Trees Begin to Recover<\/div>\r\n <div class=\"milestone-body\">Switching to organic pest management and bio-fertilisers, the health of coconut and mango trees gradually improved. From the second year onwards, yields began increasing \u2014 validating the organic approach.<\/div>\r\n <span class=\"milestone-ta\">\u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0b89\u0bb0\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0baa\u0baf\u0ba9\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4 \u0ba4\u0bca\u0b9f\u0b99\u0bcd\u0b95\u0bbf\u0ba9\u0bbe\u0bb0\u0bcd \u2014 \u0bae\u0bb0\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0bae\u0bc0\u0ba3\u0bcd\u0b9f\u0ba9<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"milestone\">\r\n <div class=\"milestone-year\">2016<\/div>\r\n <div class=\"milestone-content\">\r\n <div class=\"milestone-title\">Farm Becomes Fully Productive \u2014 4 Tonnes of Mangoes\/Year<\/div>\r\n <div class=\"milestone-body\">After four years of effort the farm began producing 4 tonnes of mangoes annually, 8,000\u201310,000 coconuts per year, and additional income from banana, lemon and herbal plants. Farmers and students begin visiting to learn.<\/div>\r\n <span class=\"milestone-ta\">\u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bcd\u0b95\u0bc1 4 \u0b9f\u0ba9\u0bcd \u0bae\u0bbe\u0bae\u0bcd\u0baa\u0bb4\u0bae\u0bcd \u2014 \u0baa\u0ba3\u0bcd\u0ba3\u0bc8 \u0bae\u0bc1\u0bb4\u0bc1 \u0bb5\u0bb3\u0ba4\u0bcd\u0ba4\u0bc8 \u0b85\u0b9f\u0bc8\u0ba8\u0bcd\u0ba4\u0ba4\u0bc1<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"milestone\">\r\n <div class=\"milestone-year\">2017<\/div>\r\n <div class=\"milestone-content\">\r\n <div class=\"milestone-title\">Arivu Thottam Becomes a Knowledge Farm<\/div>\r\n <div class=\"milestone-body\">The farm earns its name \u2014 Arivu Thottam (Knowledge Farm). Agricultural students and farmers from across Tamil Nadu begin visiting regularly for training, exposure visits and hands-on learning in natural farming techniques.<\/div>\r\n <span class=\"milestone-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u0b92\u0bb0\u0bc1 \u0b95\u0bb1\u0bcd\u0bb1\u0bb2\u0bcd \u0bae\u0bc8\u0baf\u0bae\u0bbe\u0b95 \u0bae\u0bbe\u0bb1\u0bbf\u0baf\u0ba4\u0bc1<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"milestone\">\r\n <div class=\"milestone-year\">Today<\/div>\r\n <div class=\"milestone-content\">\r\n <div class=\"milestone-title\">Times of India Coverage \u00b7 Makkal Nala Santhai \u00b7 Growing Movement<\/div>\r\n <div class=\"milestone-body\">The Times of India features Senthamizh Selvan's story as a model of determination. Arivuthottam expands into agro-tourism and community markets (Makkal Nala Santhai), growing into a full movement for sustainable agriculture in Vellore.<\/div>\r\n <span class=\"milestone-ta\">\u0ba4\u0bbf \u0bb9\u0bbf\u0ba8\u0bcd\u0ba4\u0bc1, TOI \u0b95\u0bb5\u0bb0\u0bc7\u0b9c\u0bcd \u2014 \u0b87\u0ba9\u0bcd\u0bb1\u0bc1 \u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bbf\u0bb2\u0bcd \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bae\u0bcd<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Partners & Supporters<\/span><\/div>\r\n <h2 class=\"s-title\">Those Who Walk <em>With Us<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcb\u0b9f\u0bc1 \u0ba8\u0b9f\u0baa\u0bcd\u0baa\u0bb5\u0bb0\u0bcd\u0b95\u0bb3\u0bcd<\/span>\r\n <div class=\"partners-layout\">\r\n <div class=\"partners-text\">\r\n <p>Arivuthottam has been visited by a remarkable range of individuals and organisations \u2014 from school students to national authorities \u2014 all drawn by the power of one man's organic farming vision.<\/p>\r\n <p><strong>Prominent visitors include:<\/strong> Members of Farmer Producers Companies, students from DKM College and many institutions, Parents Group from Chennai, Team of the <strong>National Bio-Diversity Authority<\/strong>, Tamilnadu Science Forum, residential associations, and organic stores across Tamil Nadu.<\/p>\r\n <p>Follow Arivuthottam's journey on <strong>Facebook<\/strong> for farm updates, Santhai dates and farming knowledge shared daily.<\/p>\r\n <div style=\"display:flex;gap:12px;flex-wrap:wrap;margin-top:16px;\">\r\n <a href=\"https:\/\/www.facebook.com\/arivuthottam.organicfarming\" target=\"_blank\" style=\"display:inline-flex;align-items:center;gap:8px;font-size:12px;font-weight:600;color:var(--white);background:#1877f2;border-radius:8px;padding:10px 18px;text-decoration:none;\">\ud83d\udcd8 Facebook Page<\/a>\r\n <a href=\"https:\/\/www.youtube.com\/@arivuthottamorganicfarm931\" target=\"_blank\" style=\"display:inline-flex;align-items:center;gap:8px;font-size:12px;font-weight:600;color:var(--white);background:#c0392b;border-radius:8px;padding:10px 18px;text-decoration:none;\">\u25b6 YouTube Channel<\/a>\r\n <\/div>\r\n <a href=\"\/ta\/book-a-visit\/\" style=\"display:inline-flex;align-items:center;gap:8px;margin-top:16px;font-size:12px;font-weight:600;letter-spacing:1px;text-transform:uppercase;color:var(--leaf);text-decoration:none;border-bottom:2px solid rgba(45,106,45,.2);padding-bottom:2px;\">Become a Partner \u2192<\/a>\r\n <\/div>\r\n <div class=\"partners-logos\">\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83c\udfdb\ufe0f<\/span><div class=\"partner-logo-name\">National Bio-Diversity Authority<\/div><div class=\"partner-logo-type\">Government of India<\/div><\/div>\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83c\udf93<\/span><div class=\"partner-logo-name\">Academic Partners<\/div><div class=\"partner-logo-type\">Agricultural Universities<\/div><\/div>\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83e\udd1d<\/span><div class=\"partner-logo-name\">TN Science Forum<\/div><div class=\"partner-logo-type\">Tamil Nadu Science Forum<\/div><\/div>\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83c\udf3e<\/span><div class=\"partner-logo-name\">Farmer Producers Companies<\/div><div class=\"partner-logo-type\">FPC Members<\/div><\/div>\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83c\udfeb<\/span><div class=\"partner-logo-name\">DKM College & More<\/div><div class=\"partner-logo-type\">Schools & Colleges<\/div><\/div>\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83d\udc9a<\/span><div class=\"partner-logo-name\">You?<\/div><div class=\"partner-logo-type\">Join our network<\/div><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Videos & Media Coverage<\/span><\/div>\r\n <h2 class=\"s-title\">Arivuthottam on <em>Screen<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0ba4\u0bbf\u0bb0\u0bc8\u0baf\u0bbf\u0bb2\u0bcd \u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd<\/span>\r\n <p style=\"font-size:14px;font-weight:300;color:rgba(44,26,14,.55);line-height:1.9;max-width:680px;margin-bottom:32px;\">From News24 coverage to farmer training programmes and agro-tourism features \u2014 Arivuthottam's story has been captured across multiple media channels.<\/p>\r\n <div class=\"video-pl-grid\" style=\"background:var(--panel);border-radius:24px;padding:32px;display:grid;grid-template-columns:1fr 340px;gap:24px;\">\r\n <div>\r\n <div id=\"mainPlayer\" style=\"aspect-ratio:16\/9;background:#000;border-radius:14px;overflow:hidden;margin-bottom:16px;\">\r\n <iframe id=\"mainIframe\" src=\"https:\/\/www.youtube.com\/embed\/Sg-c0ZMvRwc\" title=\"Arivuthottam \u2014 Latest Video\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen style=\"width:100%;height:100%;border:none;display:block;\"><\/iframe>\r\n <\/div>\r\n <div id=\"mainTitle\" style=\"font-size:16px;font-weight:600;color:var(--white);margin-bottom:4px;line-height:1.35;\">Arivuthottam \u2014 Latest Video<\/div>\r\n <div id=\"mainTag\" style=\"display:inline-block;font-size:8px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:var(--leaf);background:rgba(255,255,255,.07);border-radius:20px;padding:4px 12px;margin-bottom:8px;\">Featured<\/div>\r\n <div id=\"mainDesc\" style=\"font-size:12px;font-weight:300;color:rgba(255,255,255,.4);line-height:1.7;\">The journey of Arivuthottam \u2014 from barren land to a thriving biodiversity-enabled organic farm in Vellore.<\/div>\r\n <div style=\"margin-top:20px;\">\r\n <a href=\"https:\/\/www.youtube.com\/@arivuthottamorganicfarm931\" target=\"_blank\" style=\"display:inline-flex;align-items:center;gap:8px;font-size:12px;font-weight:600;color:var(--white);background:#c0392b;border-radius:8px;padding:10px 18px;text-decoration:none;\">\u25b6 Subscribe on YouTube<\/a>\r\n <\/div>\r\n <\/div>\r\n <div style=\"display:flex;flex-direction:column;overflow-y:auto;max-height:420px;border-radius:12px;background:rgba(0,0,0,.2);\" id=\"playlist\">\r\n <div class=\"pl-item active\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/Sg-c0ZMvRwc\" data-title=\"Arivuthottam \u2014 Latest Video\" data-tag=\"Featured\" data-desc=\"Latest featured video from Arivuthottam Organic Farm, Kalambattu, Vellore.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/Sg-c0ZMvRwc\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">Arivuthottam \u2014 Latest Video<\/div><div class=\"pl-tag\">Featured<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/C3NAjvHoSqk\" data-title=\"\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baa\u0bcd \u0baa\u0ba3\u0bbf\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0bb5\u0baf\u0bb2\u0bcd\u0bb5\u0bc6\u0bb3\u0bbf \u0bb5\u0bb0\u0bc8 | Malarum Bhoomi\" data-tag=\"Malarum Bhoomi\" data-desc=\"\u0bb5\u0bbf\u0bb0\u0bc1\u0ba4\u0bc1 \u0baa\u0bc6\u0bb1\u0bcd\u0bb1 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0baf\u0bbf\u0ba9\u0bcd \u0b89\u0ba3\u0bcd\u0bae\u0bc8 \u0b95\u0ba4\u0bc8 \u2014 \u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baa\u0bcd \u0baa\u0ba3\u0bbf\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0bb5\u0baf\u0bb2\u0bcd\u0bb5\u0bc6\u0bb3\u0bbf \u0bb5\u0bb0\u0bc8 | Malarum Bhoomi\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/C3NAjvHoSqk\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baa\u0bcd \u0baa\u0ba3\u0bbf\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0bb5\u0baf\u0bb2\u0bcd\u0bb5\u0bc6\u0bb3\u0bbf \u0bb5\u0bb0\u0bc8 | Malarum Bhoomi<\/div><div class=\"pl-tag\">Malarum Bhoomi<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/Lb-gdi4Kfvw\" data-title=\"Arivuthottam \u2014 Feature\" data-tag=\"Feature\" data-desc=\"Arivuthottam Organic Farm feature \u2014 organic farming, community and agro-tourism in Vellore.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/Lb-gdi4Kfvw\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">Arivuthottam \u2014 Feature<\/div><div class=\"pl-tag\">Feature<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/ax-yUJ-pK3M\" data-title=\"Arivuthottam \u2014 Our Story\" data-tag=\"Our Story\" data-desc=\"The journey of Arivuthottam \u2014 from barren land to a thriving organic farm in Vellore.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/ax-yUJ-pK3M\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">Arivuthottam \u2014 Our Story<\/div><div class=\"pl-tag\">Our Story<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/gmDEfhj5kcA\" data-title=\"\u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf \u0b95\u0bb0\u0bc1\u0ba4\u0bcd\u0ba4\u0bc1\u0b95\u0bcd\u0b95\u0bb3\u0bae\u0bcd | \u0baa\u0bc2\u0ba8\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd & \u0bae\u0bc2\u0bb2\u0bbf\u0b95\u0bc8\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd\" data-tag=\"Seminar\" data-desc=\"Natural farming seminar at Arivuthottam featuring the flower garden and herbal garden walkthrough.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/gmDEfhj5kcA\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">\u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf \u0b95\u0bb0\u0bc1\u0ba4\u0bcd\u0ba4\u0bc1\u0b95\u0bcd\u0b95\u0bb3\u0bae\u0bcd<\/div><div class=\"pl-tag\">Seminar<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/zt7_1L2z89Y\" data-title=\"News24 Coverage \u2014 Arivuthottam\" data-tag=\"News24\" data-desc=\"News24 channel coverage of Arivuthottam's organic farming model and its impact in Vellore.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/zt7_1L2z89Y\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">News24 Coverage \u2014 Arivuthottam<\/div><div class=\"pl-tag\">News24<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/cDQGaeOvmVs\" data-title=\"\u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bcd \u0ba4\u0bca\u0bb4\u0bbf\u0bb2\u0bcd \u0bae\u0bc1\u0ba9\u0bc8\u0bb5\u0bcb\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0baa\u0baf\u0bbf\u0bb1\u0bcd\u0b9a\u0bbf\" data-tag=\"Training\" data-desc=\"Arivuthottam's farmer entrepreneurship training programme and agro-tourism initiatives.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/cDQGaeOvmVs\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">\u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bcd \u0ba4\u0bca\u0bb4\u0bbf\u0bb2\u0bcd \u0bae\u0bc1\u0ba9\u0bc8\u0bb5\u0bcb\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0baa\u0baf\u0bbf\u0bb1\u0bcd\u0b9a\u0bbf<\/div><div class=\"pl-tag\">Training<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/uKM8mLMIo58\" data-title=\"Arivuthottam \u2014 Media Feature\" data-tag=\"Media\" data-desc=\"Media coverage highlighting the story and impact of Arivuthottam's organic farming initiatives.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/uKM8mLMIo58\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">Arivuthottam \u2014 Media Feature<\/div><div class=\"pl-tag\">Media<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/vLUsMAg_CEA\" data-title=\"Arivuthottam \u2014 Media Feature 2\" data-tag=\"Media\" data-desc=\"Further media coverage of Arivuthottam \u2014 organic farming, Makkal Nala Santhai and the learning centre.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/vLUsMAg_CEA\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">Arivuthottam \u2014 Media Feature 2<\/div><div class=\"pl-tag\">Media<\/div><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Press & Recognition<\/span><\/div>\r\n <h2 class=\"s-title\">As Featured <em>In<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0b8a\u0b9f\u0b95 \u0b95\u0bb5\u0bb0\u0bc7\u0b9c\u0bcd<\/span>\r\n <div style=\"display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px;margin-bottom:32px;\">\r\n <p style=\"font-size:14px;font-weight:300;color:rgba(44,26,14,.55);line-height:1.9;max-width:680px;margin-bottom:0;\">Arivuthottam has been featured by Polimer TV (4,00,000+ Facebook views), Cauvery News, Jaya TV, Mega TV, Times of India, Indian Express, The Better India, ABP Live Tamil and more.<\/p>\r\n <a href=\"http:\/\/arivuthottam.org\/ta\/news-events\/\" style=\"display:inline-flex;align-items:center;gap:8px;font-family:'Karla',sans-serif;font-size:12px;font-weight:700;color:var(--white);background:var(--leaf);border-radius:8px;padding:12px 22px;text-decoration:none;white-space:nowrap;flex-shrink:0;\">\r\n \ud83d\udcf0 News & Events \u2192\r\n <\/a>\r\n <\/div>\r\n <div style=\"display:grid;grid-template-columns:repeat(3,1fr);gap:16px;\" class=\"press-grid\">\r\n <div class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;border-top:3px solid var(--harvest);\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(232,168,48,.1);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\uddde\ufe0f<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--harvest);\">Tamil Print Media<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Article by K. Senthamizh Selvan<\/div><\/div><\/div>\r\n <div style=\"font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:600;color:var(--soil);line-height:1.4;margin-bottom:8px;\">\u0b89\u0ba3\u0bb0 \u0bb5\u0bc8\u0b95\u0bcd\u0b95\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0bae\u0bcd \u0ba4\u0bc7\u0bb5\u0bc8\u0b95\u0bb3\u0bcd<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:10px;\">\u0b95. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd \u0b8e\u0bb4\u0bc1\u0ba4\u0bbf\u0baf \u0b9a\u0bbf\u0bb1\u0baa\u0bcd\u0baa\u0bc1\u0b95\u0bcd \u0b95\u0b9f\u0bcd\u0b9f\u0bc1\u0bb0\u0bc8 \u2014 \u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0ba8\u0bb2 \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8 \u0b92\u0bb0\u0bc1\u0b99\u0bcd\u0b95\u0bbf\u0ba3\u0bc8\u0baa\u0bcd\u0baa\u0bbe\u0bb3\u0bb0\u0bcd, \u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bcd.<\/p>\r\n <span style=\"font-size:9px;font-weight:600;color:rgba(44,26,14,.35);\">Print Feature \u00b7 Tamil<\/span>\r\n <\/div>\r\n <div class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;border-top:3px solid var(--navy);\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(26,74,110,.08);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\udcf0<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--navy);\">The Optimist Citizen<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Bhopal \u00b7 March 31, 2019<\/div><\/div><\/div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);line-height:1.35;margin-bottom:8px;\">A 60-Year-Old Retired Banker Sells His Home to Buy Barren Land<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:10px;\">National coverage of Senthamizh Selvan's inspiring journey \u2014 from banker to organic farmer in Vellore, Tamil Nadu.<\/p>\r\n <span style=\"font-size:9px;font-weight:600;color:rgba(44,26,14,.35);\">National Print \u00b7 Bhopal \u00b7 2019<\/span>\r\n <\/div>\r\n <a href=\"http:\/\/timesofindia.indiatimes.com\/articleshow\/67357209.cms\" target=\"_blank\" class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;text-decoration:none;display:block;border-top:3px solid #c0392b;\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(192,57,43,.08);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\udcf0<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:#c0392b;\">Times of India<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Chennai Edition \u00b7 2019<\/div><\/div><\/div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);line-height:1.35;margin-bottom:8px;\">Banker gives up job, turns successful organic farmer<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:12px;\">Mortgaged his house for \u20b940 lakh, bought barren land \u2014 today earns in lakhs from organic farming.<\/p>\r\n <span style=\"font-size:9px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">Read Article \u2192<\/span>\r\n <\/a>\r\n <a href=\"https:\/\/thebetterindia.com\/170851\/tamil-nadu-organic-farming-earn-lakhs-inspiring\/\" target=\"_blank\" class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;text-decoration:none;display:block;border-top:3px solid var(--leaf);\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(45,106,45,.08);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83c\udf31<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">The Better India<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Inspiring Stories \u00b7 2019<\/div><\/div><\/div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);line-height:1.35;margin-bottom:8px;\">Retired TN Banker Turns Barren Land to Model Organic Farm<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:12px;\">How K. Senthamizh Selvan sold his home and built a model organic farm earning in lakhs.<\/p>\r\n <span style=\"font-size:9px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">Read Article \u2192<\/span>\r\n <\/a>\r\n <a href=\"https:\/\/tamil.abplive.com\/news\/chennai\/bank-officer-senthamizh-selvan-from-vellore-quits-job-and-turns-in-to-an-organic-farmer-3626\" target=\"_blank\" class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;text-decoration:none;display:block;border-top:3px solid #c0392b;\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(192,57,43,.06);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\udcfa<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:#c0392b;\">ABP Live Tamil<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Tamil News \u00b7 Chennai<\/div><\/div><\/div>\r\n <div style=\"font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:600;color:var(--soil);line-height:1.4;margin-bottom:8px;\">\u0bb5\u0b99\u0bcd\u0b95\u0bbf \u0b85\u0ba4\u0bbf\u0b95\u0bbe\u0bb0\u0bbf \u0baa\u0ba4\u0bb5\u0bbf\u0baf\u0bc8 \u0bb5\u0bbf\u0b9f\u0bcd\u0b9f\u0bc1 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0baf\u0bbe\u0b95 \u0bae\u0bbe\u0bb1\u0bbf\u0ba9\u0bbe\u0bb0\u0bcd<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:12px;\">ABP Live Tamil covers the inspiring story of Vellore's K. Senthamizh Selvan.<\/p>\r\n <span style=\"font-size:9px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">Read Article \u2192<\/span>\r\n <\/a>\r\n <div class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;border-top:3px solid #c0392b;\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(192,57,43,.06);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\udcfa<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:#c0392b;\">Polimer TV News<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Tamil News Channel<\/div><\/div><\/div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);line-height:1.35;margin-bottom:8px;\">Viral Coverage \u2014 4,00,000+ Facebook Views<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:10px;\">Polimer TV's coverage went viral \u2014 4,000+ shares and 4,00,000+ views on Facebook.<\/p>\r\n <span style=\"font-size:9px;font-weight:600;color:var(--leaf);\">400K+ Views \u00b7 4K+ Shares<\/span>\r\n <\/div>\r\n <div class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;border-top:3px solid var(--leaf);\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(45,106,45,.07);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\uddde\ufe0f<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">\u0ba8\u0bbf\u0bb2\u0bae\u0bc1\u0bae\u0bcd \u0bb5\u0bb3\u0bae\u0bc1\u0bae\u0bcd<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Tamil Agriculture Magazine<\/div><\/div><\/div>\r\n <div style=\"font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:600;color:var(--soil);line-height:1.4;margin-bottom:8px;\">\u0b87\u0b9f\u0bc8\u0ba4\u0bcd\u0ba4\u0bb0\u0b95\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0b87\u0bb2\u0bcd\u0bb2\u0bbe\u0ba4 \u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0ba8\u0bb2\u0b9a\u0bcd \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:10px;\">Featured Arivuthottam's Makkal Nala Santhai \u2014 the market without middlemen.<\/p>\r\n <span style=\"font-size:9px;font-weight:600;color:rgba(44,26,14,.35);\">Print Feature \u00b7 2026<\/span>\r\n <\/div>\r\n <div class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;border-top:3px solid var(--leaf);\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(45,106,45,.08);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\udcd7<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">Agriculture & Industry Survey<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">September 2020 \u00b7 Page 56<\/div><\/div><\/div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);line-height:1.35;margin-bottom:8px;\">Talking to Senthamil Selvan \u2014 Agriculturist, Arivuthottam<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:10px;\">An in-depth interview on organic farming, Tamil Nadu Science Forum involvement, and transforming barren land into a thriving farm in Vellore.<\/p>\r\n <span style=\"font-size:9px;font-weight:600;color:rgba(44,26,14,.35);\">National Agriculture Journal \u00b7 2020<\/span>\r\n <\/div>\r\n <div style=\"background:var(--parch);border:1px solid rgba(44,26,14,.1);border-radius:16px;padding:22px 20px;display:flex;flex-direction:column;justify-content:center;\">\r\n <div style=\"font-size:9px;font-weight:700;letter-spacing:3px;text-transform:uppercase;color:var(--harvest);margin-bottom:10px;\">Media Enquiries<\/div>\r\n <div style=\"font-family:'Tiro Tamil',serif;font-size:18px;font-weight:400;color:var(--soil);line-height:1.2;margin-bottom:8px;\">Want to cover <em style=\"font-style:italic;color:var(--leaf);\">Arivuthottam?<\/em><\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.7;margin-bottom:16px;\">Journalists, documentary filmmakers and researchers are welcome to visit the farm.<\/p>\r\n <a href=\"\/ta\/book-a-visit\/\" style=\"display:inline-flex;align-items:center;gap:6px;font-size:11px;font-weight:600;color:var(--white);background:linear-gradient(135deg,var(--leaf),var(--sprout));border-radius:8px;padding:10px 18px;text-decoration:none;width:fit-content;\">Contact Us<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"fqs\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">FAQ \u00b7 \u0b85\u0b9f\u0bbf\u0b95\u0bcd\u0b95\u0b9f\u0bbf \u0b95\u0bc7\u0b9f\u0bcd\u0b95\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0bae\u0bcd \u0b95\u0bc7\u0bb3\u0bcd\u0bb5\u0bbf\u0b95\u0bb3\u0bcd<\/span><\/div>\r\n <h2 class=\"s-title\">Common <em>Questions<\/em><\/h2>\r\n <span class=\"s-title-ta\" style=\"margin-bottom:32px;\">\u0ba8\u0bc0\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0b85\u0bb1\u0bbf\u0baf \u0bb5\u0bbf\u0bb0\u0bc1\u0bae\u0bcd\u0baa\u0bc1\u0bb5\u0ba4\u0bc1<\/span>\r\n\r\n <div class=\"fqs-grid\">\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83c\udf31<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">What is Arivuthottam?<\/div><div class=\"fqs-q-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u0b8e\u0ba9\u0bcd\u0bb1\u0bbe\u0bb2\u0bcd \u0b8e\u0ba9\u0bcd\u0ba9?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\">A <strong>Tamil Nadu Government certified organic farm<\/strong>, agro-tourism destination and free learning centre in Kalampattu, Vellore. Founded in 2012 by K. Senthamizh Selvan. Reg: <strong>ORG-AC-2303-000568A<\/strong>.<\/div><div class=\"fqs-ans-ta\">\u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bcd, \u0b95\u0bb2\u0bae\u0bcd\u0baa\u0b9f\u0bcd\u0b9f\u0bc1 \u0b95\u0bbf\u0bb0\u0bbe\u0bae\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd <strong>\u0ba4\u0bae\u0bbf\u0bb4\u0bcd\u0ba8\u0bbe\u0b9f\u0bc1 \u0b85\u0bb0\u0b9a\u0bc1 \u0b9a\u0bbe\u0ba9\u0bcd\u0bb1\u0bbf\u0ba4\u0bb4\u0bcd \u0baa\u0bc6\u0bb1\u0bcd\u0bb1 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0baa\u0ba3\u0bcd\u0ba3\u0bc8<\/strong> \u0bae\u0bb1\u0bcd\u0bb1\u0bc1\u0bae\u0bcd \u0b87\u0bb2\u0bb5\u0b9a \u0b95\u0bb2\u0bcd\u0bb5\u0bbf \u0bae\u0bc8\u0baf\u0bae\u0bcd. 2012-\u0bb2\u0bcd \u0b95. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bbe\u0bb2\u0bcd \u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0baa\u0bcd\u0baa\u0b9f\u0bcd\u0b9f\u0ba4\u0bc1.<\/div><\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83c\udf93<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">Is the training free? Who can join?<\/div><div class=\"fqs-q-ta\">\u0baa\u0baf\u0bbf\u0bb1\u0bcd\u0b9a\u0bbf \u0b87\u0bb2\u0bb5\u0b9a\u0bae\u0bbe? \u0baf\u0bbe\u0bb0\u0bcd \u0b9a\u0bc7\u0bb0\u0bb2\u0bbe\u0bae\u0bcd?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\"><strong>100% free \u2014 no hidden charges.<\/strong> Open to everyone \u2014 farmers, students, families, schools and researchers. WhatsApp or call us to fix an appointment.<\/div><div class=\"fqs-ans-ta\"><strong>100% \u0b87\u0bb2\u0bb5\u0b9a\u0bae\u0bcd.<\/strong> \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bcd, \u0bae\u0bbe\u0ba3\u0bb5\u0bb0\u0bcd\u0b95\u0bb3\u0bcd, \u0b95\u0bc1\u0b9f\u0bc1\u0bae\u0bcd\u0baa\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u2014 \u0b85\u0ba9\u0bc8\u0bb5\u0bb0\u0bc1\u0bae\u0bcd \u0bb5\u0bb0\u0bb2\u0bbe\u0bae\u0bcd. WhatsApp \u0b85\u0bb2\u0bcd\u0bb2\u0ba4\u0bc1 \u0baa\u0bcb\u0ba9\u0bcd \u0bae\u0bc2\u0bb2\u0bae\u0bcd \u0ba4\u0bc7\u0ba4\u0bbf \u0ba8\u0bbf\u0bb0\u0bcd\u0ba3\u0baf\u0bbf\u0b95\u0bcd\u0b95\u0bb2\u0bbe\u0bae\u0bcd.<\/div><\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83c\udfea<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">What is Makkal Nala Santhai?<\/div><div class=\"fqs-q-ta\">\u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0ba8\u0bb2 \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8 \u0b8e\u0ba9\u0bcd\u0bb1\u0bbe\u0bb2\u0bcd \u0b8e\u0ba9\u0bcd\u0ba9?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\">An <strong>organic farmers' market with no middlemen.<\/strong> Farmers sell directly to consumers at fair prices \u2014 no agents, no commission. Fresh chemical-free produce for buyers, full value for farmers.<\/div><div class=\"fqs-ans-ta\"><strong>\u0b87\u0b9f\u0bc8\u0ba4\u0bcd\u0ba4\u0bb0\u0b95\u0bb0\u0bcd\u0b95\u0bb3\u0bbf\u0bb2\u0bcd\u0bb2\u0bbe\u0ba4 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8.<\/strong> \u0ba8\u0bc7\u0bb0\u0b9f\u0bbf \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf-\u0ba8\u0bc1\u0b95\u0bb0\u0bcd\u0bb5\u0bcb\u0bb0\u0bcd \u0bb5\u0bbf\u0bb1\u0bcd\u0baa\u0ba9\u0bc8. \u0ba4\u0bb0\u0b95\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0b87\u0bb2\u0bcd\u0bb2\u0bc8, \u0b95\u0bae\u0bbf\u0bb7\u0ba9\u0bcd \u0b87\u0bb2\u0bcd\u0bb2\u0bc8.<\/div><\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">Can I visit with my family or school?<\/div><div class=\"fqs-q-ta\">\u0b95\u0bc1\u0b9f\u0bc1\u0bae\u0bcd\u0baa\u0ba4\u0bcd\u0ba4\u0bc1\u0b9f\u0ba9\u0bcd \u0b85\u0bb2\u0bcd\u0bb2\u0ba4\u0bc1 \u0baa\u0bb3\u0bcd\u0bb3\u0bbf\u0baf\u0bbe\u0b95 \u0bb5\u0bb0\u0bb2\u0bbe\u0bae\u0bbe?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\">Yes \u2014 <strong>families, school groups, college students and corporates<\/strong> are all welcome. Guided walk through flower garden, mango orchard, coconut grove and 100+ medicinal plants. <strong>Free, by appointment.<\/strong><\/div><div class=\"fqs-ans-ta\">\u0b86\u0bae\u0bcd \u2014 <strong>\u0b95\u0bc1\u0b9f\u0bc1\u0bae\u0bcd\u0baa\u0b99\u0bcd\u0b95\u0bb3\u0bcd, \u0baa\u0bb3\u0bcd\u0bb3\u0bbf \u0b95\u0bc1\u0bb4\u0bc1\u0b95\u0bcd\u0b95\u0bb3\u0bcd, \u0b95\u0bb2\u0bcd\u0bb2\u0bc2\u0bb0\u0bbf\u0b95\u0bb3\u0bcd<\/strong> \u0b85\u0ba9\u0bc8\u0bb5\u0bb0\u0bc1\u0bae\u0bcd \u0bb5\u0bb0\u0bb2\u0bbe\u0bae\u0bcd. \u0baa\u0bc2\u0ba8\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd, \u0bae\u0bbe\u0b9e\u0bcd\u0b9a\u0bcb\u0bb2\u0bc8, 100+ \u0bae\u0bc2\u0bb2\u0bbf\u0b95\u0bc8\u0b95\u0bb3\u0bcd \u0b9a\u0bc1\u0bb1\u0bcd\u0bb1\u0bc1\u0baa\u0bcd\u0baa\u0baf\u0ba3\u0bae\u0bcd. <strong>\u0b87\u0bb2\u0bb5\u0b9a\u0bae\u0bcd, \u0bae\u0bc1\u0ba9\u0bcd \u0b92\u0baa\u0bcd\u0baa\u0bc7\u0bb1\u0bcd\u0baa\u0bbf\u0ba9\u0bcd \u0baa\u0b9f\u0bbf.<\/strong><\/div><\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83d\udcb0<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">Is organic farming really profitable?<\/div><div class=\"fqs-q-ta\">\u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bae\u0bcd \u0bb2\u0bbe\u0baa\u0b95\u0bb0\u0bae\u0bbe\u0ba9\u0ba4\u0bbe?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\">Yes \u2014 <strong>more profitable after a 2\u20133 year transition<\/strong> as input costs drop by up to 87%. Arivuthottam went from zero income in year one to <strong>earning in lakhs by year four.<\/strong><\/div><div class=\"fqs-ans-ta\">\u0b86\u0bae\u0bcd \u2014 <strong>2\u20133 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1 \u0bae\u0bbe\u0bb1\u0bcd\u0bb1\u0b95\u0bcd \u0b95\u0bbe\u0bb2\u0ba4\u0bcd\u0ba4\u0bbf\u0bb1\u0bcd\u0b95\u0bc1 \u0baa\u0bbf\u0bb1\u0b95\u0bc1 \u0bae\u0bbf\u0b95\u0bb5\u0bc1\u0bae\u0bcd \u0bb2\u0bbe\u0baa\u0b95\u0bb0\u0bae\u0bbe\u0ba9\u0ba4\u0bc1.<\/strong> \u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u0ba8\u0bbe\u0ba9\u0bcd\u0b95\u0bbe\u0bae\u0bcd \u0b86\u0ba3\u0bcd\u0b9f\u0bbf\u0bb2\u0bcd <strong>\u0bb2\u0b9f\u0bcd\u0b9a\u0b99\u0bcd\u0b95\u0bb3\u0bbf\u0bb2\u0bcd \u0bb5\u0bb0\u0bc1\u0bae\u0bbe\u0ba9\u0bae\u0bcd.<\/strong><\/div><\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83d\udccd<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">Where is Arivuthottam? What are the timings?<\/div><div class=\"fqs-q-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u0b8e\u0b99\u0bcd\u0b95\u0bc7? \u0ba8\u0bc7\u0bb0\u0bae\u0bcd \u0b8e\u0ba9\u0bcd\u0ba9?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\"><strong>Kalampattu village, near Latteri, Vellore District<\/strong> \u2014 15\u201320 km from Vellore town. Open <strong>Mon\u2013Sat 8am\u20136pm, by appointment.<\/strong> Location pin shared on WhatsApp after confirmation.<\/div><div class=\"fqs-ans-ta\"><strong>\u0b95\u0bb2\u0bae\u0bcd\u0baa\u0b9f\u0bcd\u0b9f\u0bc1 \u0b95\u0bbf\u0bb0\u0bbe\u0bae\u0bae\u0bcd, \u0bb2\u0ba4\u0bcd\u0ba4\u0bc7\u0bb0\u0bbf \u0b85\u0bb0\u0bc1\u0b95\u0bbf\u0bb2\u0bcd, \u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bcd \u0bae\u0bbe\u0bb5\u0b9f\u0bcd\u0b9f\u0bae\u0bcd<\/strong> \u2014 15\u201320 \u0b95\u0bbf.\u0bae\u0bc0. <strong>\u0ba4\u0bbf\u0b99\u0bcd\u0b95\u0bb3\u0bcd\u2013\u0b9a\u0ba9\u0bbf \u0b95\u0bbe\u0bb2\u0bc8 8 \u2013 \u0bae\u0bbe\u0bb2\u0bc8 6, \u0bae\u0bc1\u0ba9\u0bcd \u0b92\u0baa\u0bcd\u0baa\u0bc7\u0bb1\u0bcd\u0baa\u0bbf\u0ba9\u0bcd \u0baa\u0b9f\u0bbf.<\/strong><\/div><\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-footer\">\r\n <div>\r\n <div class=\"fqs-footer-title\">Still have a <em>question?<\/em><\/div>\r\n <span class=\"fqs-footer-ta\">\u0b87\u0ba9\u0bcd\u0ba9\u0bc1\u0bae\u0bcd \u0b95\u0bc7\u0bb3\u0bcd\u0bb5\u0bbf \u0b87\u0bb0\u0bc1\u0b95\u0bcd\u0b95\u0bbf\u0bb1\u0ba4\u0bbe? \u0ba8\u0bbe\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0b89\u0ba4\u0bb5 \u0ba4\u0baf\u0bbe\u0bb0\u0bbe\u0b95 \u0b87\u0bb0\u0bc1\u0b95\u0bcd\u0b95\u0bbf\u0bb1\u0bcb\u0bae\u0bcd<\/span>\r\n <\/div>\r\n <div class=\"fqs-footer-btns\">\r\n <a href=\"https:\/\/wa.me\/919443032436?text=Hello%20Arivuthottam%2C%20I%20have%20a%20question.\" target=\"_blank\" rel=\"noopener\" class=\"fqs-btn-wa\">\ud83d\udcac Ask on WhatsApp<\/a>\r\n <a href=\"http:\/\/arivuthottam.org\/ta\/faq\/\" class=\"fqs-btn-all\">\ud83d\udccb View All FAQs \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <div class=\"join-band\">\r\n <div>\r\n <div class=\"join-eyebrow\">Be Part of the Story \u00b7 \u0b95\u0ba4\u0bc8\u0baf\u0bbf\u0ba9\u0bcd \u0b92\u0bb0\u0bc1 \u0baa\u0b95\u0bc1\u0ba4\u0bbf\u0baf\u0bbe\u0b95\u0bc1\u0b99\u0bcd\u0b95\u0bb3\u0bcd<\/div>\r\n <h3 class=\"join-title\">Join the <em>Arivuthottam<\/em> Community<\/h3>\r\n <span class=\"join-title-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u0b9a\u0bae\u0bc2\u0b95\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd \u0b9a\u0bc7\u0bb0\u0bc1\u0b99\u0bcd\u0b95\u0bb3\u0bcd<\/span>\r\n <p class=\"join-body\">Whether you are a farmer wanting to restore your soil, a student wanting to learn organic techniques, a family wanting fresh chemical-free produce, or a visitor wanting to experience a biodiversity-rich farm in Vellore \u2014 Arivuthottam welcomes you.<\/p>\r\n <\/div>\r\n <div class=\"join-btns\">\r\n <a href=\"http:\/\/arivuthottam.org\/ta\/organic-farming\/join\/\" class=\"btn-p\">\ud83c\udf31 Join the Programme<\/a>\r\n <a href=\"http:\/\/arivuthottam.org\/ta\/book-a-visit\/\" class=\"btn-g\">Get in Touch \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\nfunction fqsOpen(item){\r\n var isOpen = item.classList.contains('open');\r\n document.querySelectorAll('.fqs-item').forEach(function(el){ el.classList.remove('open'); });\r\n if(!isOpen) item.classList.add('open');\r\n}\r\nfunction playVideo(el) {\r\n document.querySelectorAll('.pl-item').forEach(i => i.classList.remove('active'));\r\n el.classList.add('active');\r\n document.getElementById('mainIframe').src = el.dataset.src + '?autoplay=1';\r\n document.getElementById('mainTitle').textContent = el.dataset.title;\r\n document.getElementById('mainTag').textContent = el.dataset.tag;\r\n document.getElementById('mainDesc').textContent = el.dataset.desc;\r\n}\r\n<\/script>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>About Us \u2014 Arivuthottam | Vellore, Tamil Nadu Home\u203a About Us About Arivuthottam \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bc8 \u0baa\u0bb1\u0bcd\u0bb1\u0bbf A Garden ofKnowledge & Growth \u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0bae\u0bcd \u0bb5\u0bb3\u0bb0\u0bcd\u0b9a\u0bcd\u0b9a\u0bbf\u0baf\u0bc1\u0bae\u0bcd \u0ba8\u0bbf\u0bb1\u0bc8\u0ba8\u0bcd\u0ba4 \u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd Founded by K. Senthamizh Selvan \u2014 a retired banker from Katpadi who sold his home to buy 3 acres of farmland near Latheri, Vellore. From zero income in year one […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11119","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages\/11119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/comments?post=11119"}],"version-history":[{"count":20,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages\/11119\/revisions"}],"predecessor-version":[{"id":11262,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages\/11119\/revisions\/11262"}],"wp:attachment":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/media?parent=11119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nAbout Us \u2014 Arivuthottam | Vellore, Tamil Nadu<\/title>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Tiro+Tamil:ital@0;1&family=Karla:ital,wght@0,300;0,400;0,500;0,600;0,700&family=Noto+Serif+Tamil:wght@300;400;600&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n*,*::before,*::after{margin:0;padding:0;box-sizing:border-box;}\r\nhtml{scroll-behavior:smooth;}\r\nbody{font-family:'Karla',sans-serif;background:#faf6ee;color:#2c1a0e;overflow-x:hidden;}\r\n:root{\r\n --soil:#2c1a0e;--bark:#4a2c14;--leaf:#2d6a2d;--sprout:#4caf50;\r\n --harvest:#e8a830;--sun:#f5c842;--cream:#faf6ee;--parch:#f0e8d4;\r\n --terracotta:#c4622d;--white:#ffffff;--panel:#1a3d1a;--panel-deep:#0d2810;--bark-mid:#6b3a14;--navy:#1a4a6e;\r\n}\r\n.bc{background:var(--panel);padding:12px 60px;display:flex;align-items:center;gap:8px;flex-wrap:wrap;}\r\n.bc 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.3s;text-align:center;}\r\n.team-card:hover{transform:translateY(-5px);box-shadow:0 16px 40px rgba(44,26,14,.1);}\r\n.team-photo{height:200px;background:var(--parch);overflow:hidden;}\r\n.team-photo img{width:100%;height:100%;object-fit:cover;transition:transform .4s;}\r\n.team-card:hover .team-photo img{transform:scale(1.05);}\r\n.team-body{padding:20px 16px;}\r\n.team-name{font-family:'Tiro Tamil',serif;font-size:17px;font-weight:400;color:var(--soil);margin-bottom:4px;}\r\n.team-role{font-size:11px;font-weight:500;color:var(--leaf);letter-spacing:.3px;margin-bottom:4px;display:block;}\r\n.team-role-ta{font-family:'Noto Serif Tamil',serif;font-size:10px;font-weight:300;color:rgba(44,26,14,.35);display:block;margin-bottom:10px;}\r\n.team-bio{font-size:11px;font-weight:300;color:rgba(44,26,14,.45);line-height:1.65;}\r\n.partners-layout{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start;}\r\n.partners-text p{font-size:14px;font-weight:300;color:rgba(44,26,14,.55);line-height:1.9;margin-bottom:14px;}\r\n.partners-text strong{color:var(--leaf);font-weight:500;}\r\n.partners-logos{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;}\r\n.partner-logo-card{background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:12px;padding:20px 16px;text-align:center;transition:all .2s;}\r\n.partner-logo-card:hover{border-color:rgba(44,26,14,.2);transform:translateY(-2px);}\r\n.partner-logo-icon{font-size:28px;margin-bottom:8px;display:block;}\r\n.partner-logo-name{font-size:11px;font-weight:600;color:var(--soil);margin-bottom:3px;}\r\n.partner-logo-type{font-size:10px;font-weight:300;color:rgba(44,26,14,.38);}\r\n\r\n\/* PRESS CARDS *\/\r\n.press-card{transition:transform .25s,box-shadow .25s;}\r\n.press-card:hover{transform:translateY(-4px);box-shadow:0 12px 32px rgba(44,26,14,.09);}\r\n\r\n\/* VIDEO PLAYLIST *\/\r\n.pl-item{display:flex;gap:12px;align-items:center;padding:12px 14px;cursor:pointer;transition:background .2s;border-bottom:1px solid rgba(255,255,255,.05);}\r\n.pl-item:last-child{border-bottom:none;}\r\n.pl-item:hover{background:rgba(255,255,255,.06);}\r\n.pl-item.active{background:rgba(255,255,255,.1);}\r\n.pl-item img{width:100px;height:58px;object-fit:cover;border-radius:8px;flex-shrink:0;}\r\n.pl-info{flex:1;min-width:0;}\r\n.pl-title{font-size:11px;font-weight:500;color:var(--white);line-height:1.4;margin-bottom:4px;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;}\r\n.pl-tag{font-size:8px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--harvest);}\r\n.pl-item.active .pl-title{color:var(--sun);}\r\n\r\n\r\n.fqs *,.fqs *::before,.fqs *::after{box-sizing:border-box;}\r\n.fqs{padding:80px 0;border-top:1px solid rgba(44,26,14,.08);font-family:'Karla',sans-serif;}\r\n.fqs-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;}\r\n.fqs-item{border-radius:18px;padding:24px 22px;cursor:pointer;transition:all .28s cubic-bezier(.4,0,.2,1);position:relative;overflow:hidden;border:2px solid transparent;}\r\n.fqs-item:hover{transform:translateY(-3px);box-shadow:0 14px 36px rgba(44,26,14,.12);}\r\n.fqs-item.open{transform:translateY(-3px);}\r\n.fqs-item:nth-child(1){background:linear-gradient(135deg,#e8f5e9,#f1f8e9);border-color:rgba(45,106,45,.15);}\r\n.fqs-item:nth-child(1).open{background:linear-gradient(135deg,#c8e6c9,#dcedc8);border-color:rgba(45,106,45,.35);}\r\n.fqs-item:nth-child(2){background:linear-gradient(135deg,#fff8e1,#fffde7);border-color:rgba(232,168,48,.2);}\r\n.fqs-item:nth-child(2).open{background:linear-gradient(135deg,#ffecb3,#fff9c4);border-color:rgba(232,168,48,.45);}\r\n.fqs-item:nth-child(3){background:linear-gradient(135deg,#fbe9e7,#fff3e0);border-color:rgba(196,98,45,.15);}\r\n.fqs-item:nth-child(3).open{background:linear-gradient(135deg,#ffccbc,#ffe0b2);border-color:rgba(196,98,45,.35);}\r\n.fqs-item:nth-child(4){background:linear-gradient(135deg,#e3f2fd,#e8eaf6);border-color:rgba(26,74,110,.12);}\r\n.fqs-item:nth-child(4).open{background:linear-gradient(135deg,#bbdefb,#c5cae9);border-color:rgba(26,74,110,.3);}\r\n.fqs-item:nth-child(5){background:linear-gradient(135deg,#f3e5f5,#fce4ec);border-color:rgba(107,45,139,.12);}\r\n.fqs-item:nth-child(5).open{background:linear-gradient(135deg,#e1bee7,#f8bbd0);border-color:rgba(107,45,139,.3);}\r\n.fqs-item:nth-child(6){background:linear-gradient(135deg,#e0f2f1,#e8f5e9);border-color:rgba(0,105,92,.15);}\r\n.fqs-item:nth-child(6).open{background:linear-gradient(135deg,#b2dfdb,#c8e6c9);border-color:rgba(0,105,92,.3);}\r\n.fqs-icon{width:44px;height:44px;border-radius:12px;display:flex;align-items:center;justify-content:center;font-size:22px;margin-bottom:14px;flex-shrink:0;}\r\n.fqs-item:nth-child(1) .fqs-icon{background:rgba(45,106,45,.15);}\r\n.fqs-item:nth-child(2) .fqs-icon{background:rgba(232,168,48,.2);}\r\n.fqs-item:nth-child(3) .fqs-icon{background:rgba(196,98,45,.15);}\r\n.fqs-item:nth-child(4) .fqs-icon{background:rgba(26,74,110,.12);}\r\n.fqs-item:nth-child(5) .fqs-icon{background:rgba(107,45,139,.12);}\r\n.fqs-item:nth-child(6) .fqs-icon{background:rgba(0,105,92,.12);}\r\n.fqs-hd{display:flex;align-items:flex-start;justify-content:space-between;gap:10px;}\r\n.fqs-q{flex:1;}\r\n.fqs-q-en{font-size:14px;font-weight:700;color:#2c1a0e;line-height:1.35;margin-bottom:4px;transition:color .2s;}\r\n.fqs-item.open .fqs-q-en{color:#2d6a2d;}\r\n.fqs-q-ta{font-family:'Noto Serif Tamil',serif;font-size:10.5px;font-weight:300;color:rgba(44,26,14,.45);}\r\n.fqs-toggle{width:30px;height:30px;border-radius:50%;display:flex;align-items:center;justify-content:center;flex-shrink:0;transition:all .25s;border:none;}\r\n.fqs-item:nth-child(1) .fqs-toggle{background:rgba(45,106,45,.15);}\r\n.fqs-item:nth-child(2) .fqs-toggle{background:rgba(232,168,48,.2);}\r\n.fqs-item:nth-child(3) .fqs-toggle{background:rgba(196,98,45,.15);}\r\n.fqs-item:nth-child(4) .fqs-toggle{background:rgba(26,74,110,.12);}\r\n.fqs-item:nth-child(5) .fqs-toggle{background:rgba(107,45,139,.12);}\r\n.fqs-item:nth-child(6) .fqs-toggle{background:rgba(0,105,92,.12);}\r\n.fqs-item.open .fqs-toggle{transform:rotate(45deg);}\r\n.fqs-toggle svg{width:13px;height:13px;stroke:rgba(44,26,14,.55);fill:none;stroke-width:2.5;stroke-linecap:round;}\r\n.fqs-body{display:none;margin-top:14px;padding-top:14px;border-top:1px solid rgba(44,26,14,.1);}\r\n.fqs-item.open .fqs-body{display:block;}\r\n.fqs-ans-en{font-size:12.5px;font-weight:400;color:rgba(44,26,14,.65);line-height:1.85;margin-bottom:10px;}\r\n.fqs-ans-en strong{color:#1a3d1a;font-weight:600;}\r\n.fqs-ans-ta{font-family:'Noto Serif Tamil',serif;font-size:11px;font-weight:300;color:rgba(44,26,14,.5);background:rgba(255,255,255,.6);border-radius:8px;padding:10px 13px;line-height:1.85;}\r\n.fqs-footer{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px;margin-top:32px;background:linear-gradient(135deg,#1a3d1a,#0d2810);border-radius:18px;padding:28px 36px;position:relative;overflow:hidden;}\r\n.fqs-footer::before{content:'';position:absolute;top:-40px;right:-40px;width:180px;height:180px;border-radius:50%;background:radial-gradient(circle,rgba(245,200,66,.1),transparent 70%);pointer-events:none;}\r\n.fqs-footer-title{font-family:'Tiro Tamil',serif;font-size:20px;font-weight:400;color:#ffffff;letter-spacing:-.2px;margin-bottom:4px;}\r\n.fqs-footer-title em{font-style:italic;color:#f5c842;}\r\n.fqs-footer-ta{font-family:'Noto Serif Tamil',serif;font-size:11px;font-weight:300;color:rgba(255,255,255,.3);display:block;}\r\n.fqs-footer-btns{display:flex;gap:10px;flex-wrap:wrap;}\r\n.fqs-btn-wa{display:inline-flex;align-items:center;gap:7px;font-family:'Karla',sans-serif;font-size:12px;font-weight:700;color:#fff;background:#25D366;border-radius:10px;padding:11px 18px;text-decoration:none;transition:all .2s;white-space:nowrap;}\r\n.fqs-btn-wa:hover{transform:translateY(-2px);box-shadow:0 6px 18px rgba(37,211,102,.35);}\r\n.fqs-btn-all{display:inline-flex;align-items:center;gap:7px;font-family:'Karla',sans-serif;font-size:12px;font-weight:600;color:rgba(255,255,255,.7);border:1px solid rgba(255,255,255,.2);border-radius:10px;padding:11px 18px;text-decoration:none;transition:all .2s;white-space:nowrap;}\r\n.fqs-btn-all:hover{color:#fff;border-color:rgba(255,255,255,.5);background:rgba(255,255,255,.07);}\r\n\r\n\/* JOIN CTA *\/\r\n.join-band{background:linear-gradient(135deg,var(--panel),var(--panel-deep));border-radius:24px;padding:56px;display:grid;grid-template-columns:1fr auto;gap:40px;align-items:center;position:relative;overflow:hidden;margin-bottom:80px;}\r\n.join-band::before{content:'';position:absolute;top:-60px;right:-60px;width:240px;height:240px;border-radius:50%;background:radial-gradient(circle,rgba(245,200,66,.08),transparent 70%);pointer-events:none;}\r\n.join-eyebrow{font-size:9px;font-weight:600;letter-spacing:3px;text-transform:uppercase;color:rgba(255,255,255,.25);margin-bottom:12px;}\r\n.join-title{font-family:'Tiro Tamil',serif;font-size:clamp(24px,3vw,40px);font-weight:400;color:var(--white);letter-spacing:-.5px;line-height:1.08;margin-bottom:8px;}\r\n.join-title em{font-style:italic;color:var(--sun);}\r\n.join-title-ta{font-family:'Noto Serif Tamil',serif;font-size:clamp(13px,1.6vw,20px);font-weight:300;color:rgba(255,255,255,.3);display:block;margin-bottom:12px;}\r\n.join-body{font-size:13px;font-weight:300;color:rgba(255,255,255,.38);line-height:1.8;max-width:500px;}\r\n.join-btns{display:flex;flex-direction:column;gap:10px;flex-shrink:0;}\r\n.btn-p{font-family:'Karla',sans-serif;font-size:12px;font-weight:600;color:var(--soil);background:linear-gradient(135deg,var(--sun),var(--sprout));border:none;border-radius:8px;padding:13px 24px;text-decoration:none;transition:all .22s;white-space:nowrap;text-align:center;}\r\n.btn-p:hover{transform:translateY(-2px);box-shadow:0 6px 20px rgba(76,175,80,.3);}\r\n.btn-g{font-family:'Karla',sans-serif;font-size:12px;font-weight:500;color:rgba(255,255,255,.5);border:1px solid rgba(255,255,255,.15);border-radius:8px;padding:13px 24px;text-decoration:none;transition:all .22s;text-align:center;}\r\n.btn-g:hover{color:var(--white);border-color:rgba(255,255,255,.4);}\r\n\r\n\/* RESPONSIVE *\/\r\n@media(max-width:1100px){\r\n .bc,.wrap{padding-left:40px;padding-right:40px;}\r\n .hero-content{padding:60px 40px 56px;}\r\n .story-layout,.partners-layout{grid-template-columns:1fr;}\r\n .vm-grid{grid-template-columns:1fr;}\r\n .values-grid{grid-template-columns:repeat(2,1fr);}\r\n .team-grid{grid-template-columns:repeat(2,1fr);}\r\n .join-band{grid-template-columns:1fr;padding:40px;}\r\n .join-btns{flex-direction:row;}\r\n .fqs-grid{grid-template-columns:repeat(2,1fr);}\r\n}\r\n@media(max-width:768px){\r\n .bc{padding:10px 24px;}\r\n .hero-content{padding:44px 24px 48px;}\r\n .wrap{padding:0 24px;}\r\n .section{padding:44px 0;}\r\n .values-grid{grid-template-columns:1fr;}\r\n .team-grid{grid-template-columns:1fr 1fr;}\r\n .partners-logos{grid-template-columns:repeat(2,1fr);}\r\n .join-band{padding:24px 20px;border-radius:16px;}\r\n .join-btns{flex-direction:column;}\r\n \/* Video playlist *\/\r\n .video-pl-grid{grid-template-columns:1fr !important;}\r\n #playlist{max-height:260px !important;}\r\n .pl-item img{width:80px;height:46px;}\r\n \/* Press *\/\r\n .press-grid{grid-template-columns:1fr 1fr !important;}\r\n .fqs-grid{grid-template-columns:1fr;}\r\n .fqs-footer{padding:24px 20px;}\r\n .fqs-footer-btns{flex-direction:column;}\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<nav class=\"bc\">\r\n <a href=\"\/ta\/\">Home<\/a><span class=\"bc-sep\">\u203a<\/span>\r\n <span class=\"bc-curr\">About Us<\/span>\r\n<\/nav>\r\n\r\n<section class=\"hero\">\r\n <div class=\"hero-bg\">\r\n <img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/03\/\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd_\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd.jpg\" alt=\"Arivuthottam\">\r\n <\/div>\r\n <div class=\"hero-grid\"><\/div>\r\n <div class=\"hero-content\">\r\n <div class=\"hero-eyebrow\"><span class=\"hero-eyebrow-dot\"><\/span><span class=\"hero-eyebrow-text\">About Arivuthottam \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bc8 \u0baa\u0bb1\u0bcd\u0bb1\u0bbf<\/span><\/div>\r\n <h1 class=\"hero-title\">A Garden of<br><em>Knowledge & Growth<\/em><\/h1>\r\n <span class=\"hero-title-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0bae\u0bcd \u0bb5\u0bb3\u0bb0\u0bcd\u0b9a\u0bcd\u0b9a\u0bbf\u0baf\u0bc1\u0bae\u0bcd \u0ba8\u0bbf\u0bb1\u0bc8\u0ba8\u0bcd\u0ba4 \u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd<\/span>\r\n <p class=\"hero-sub\">Founded by K. Senthamizh Selvan \u2014 a retired banker from Katpadi who sold his home to buy 3 acres of farmland near Latheri, Vellore. From zero income in year one to 4 tonnes of mangoes annually \u2014 a story of pure determination.<\/p>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"wrap\">\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"story-layout\">\r\n <div class=\"story-img\">\r\n <img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/03\/289A2059-scaled-1-e1773892254762.jpg\" alt=\"Our Story\" style=\"width:100%;height:100%;object-fit:cover;object-position:left center;display:block;transition:transform .5s;\">\r\n <div class=\"story-img-badge\">\r\n <span class=\"story-img-badge-val\">\u0b95\u0bc1.\u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd<\/span>\r\n <span class=\"story-img-badge-label\">Founder, Arivuthottam \u00b7 Since 2012<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"story-text\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Our Story \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0b95\u0ba4\u0bc8<\/span><\/div>\r\n <h2 class=\"s-title\">From Banker to <em>Nature's Farmer<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baf\u0bbe\u0bb3\u0bb0\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf \u0bb5\u0bb0\u0bc8<\/span>\r\n <p><strong>\u0b95\u0bc1.\u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd<\/strong> spent 36 years in banking \u2014 watching farmers struggle to repay loans, watching fertile land go barren, and watching a system that rewarded middlemen over the people who grew the food. He couldn't look away.<\/p>\r\n <p>In 2012, at the age of 60, he mortgaged his home for \u20b940 lakhs, bought 3 acres of land near Kalambattu, Latteri \u2014 land others had written off as unfit for cultivation. The first year, his income was zero.<\/p>\r\n <p>By year four, the same barren land was yielding <strong>4 tonnes of mangoes and 10,000 coconuts annually<\/strong> \u2014 fully organic and alive with biodiversity. Today, <strong>Arivuthottam<\/strong> is a thriving 3-acre farm, a certified agro-tourism destination and an inspiration to thousands of farmers.<\/p>\r\n <div class=\"story-quote\">\r\n <div class=\"story-quote-text\">\"I mortgaged my house to start farming. First year \u2014 zero income. But today this land yields 4 tonnes of mangoes every year.\"<\/div>\r\n <span class=\"story-quote-ta\">\"\u0b8e\u0ba9\u0bcd \u0bb5\u0bc0\u0b9f\u0bcd\u0b9f\u0bc8 \u0b85\u0b9f\u0bae\u0bbe\u0ba9\u0bae\u0bcd \u0bb5\u0bc8\u0ba4\u0bcd\u0ba4\u0bc1 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bae\u0bcd \u0ba4\u0bca\u0b9f\u0b99\u0bcd\u0b95\u0bbf\u0ba9\u0bc7\u0ba9\u0bcd. \u0bae\u0bc1\u0ba4\u0bb2\u0bcd \u0b86\u0ba3\u0bcd\u0b9f\u0bc1 \u0bb5\u0bb0\u0bc1\u0bae\u0bbe\u0ba9\u0bae\u0bcd \u0b9a\u0bc1\u0bb4\u0bbf\u0baf\u0bae\u0bcd. \u0b86\u0ba9\u0bbe\u0bb2\u0bcd \u0b87\u0ba9\u0bcd\u0bb1\u0bc1 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bcd\u0b95\u0bc1 4 \u0b9f\u0ba9\u0bcd \u0bae\u0bbe\u0bae\u0bcd\u0baa\u0bb4\u0bae\u0bcd \u0bb5\u0bbf\u0bb3\u0bc8\u0b95\u0bbf\u0bb1\u0ba4\u0bc1.\" \u2014 \u0b95. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Vision & Mission<\/span><\/div>\r\n <h2 class=\"s-title\">What We <em>Stand For<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0ba8\u0bbe\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0b8e\u0ba4\u0bb1\u0bcd\u0b95\u0bbe\u0b95 \u0ba8\u0bbf\u0bb1\u0bcd\u0b95\u0bbf\u0bb1\u0bcb\u0bae\u0bcd<\/span>\r\n <div class=\"vm-grid\">\r\n <div class=\"vm-card vm-vision\">\r\n <span class=\"vm-icon\">\ud83c\udf05<\/span>\r\n <span class=\"vm-label\">Our Vision \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0ba4\u0bca\u0bb2\u0bc8\u0ba8\u0bcb\u0b95\u0bcd\u0b95\u0bc1<\/span>\r\n <div class=\"vm-title\">A Tamil Nadu where every farmer <em>thrives<\/em><\/div>\r\n <span class=\"vm-title-ta\">\u0b92\u0bb5\u0bcd\u0bb5\u0bca\u0bb0\u0bc1 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0baf\u0bc1\u0bae\u0bcd \u0b9a\u0bc6\u0bb4\u0bbf\u0b95\u0bcd\u0b95\u0bc1\u0bae\u0bcd \u0ba4\u0bae\u0bbf\u0bb4\u0bcd\u0ba8\u0bbe\u0b9f\u0bc1<\/span>\r\n <p class=\"vm-body\">We envision a Tamil Nadu where <strong>farming is sustainable, profitable and dignified<\/strong> \u2014 where degraded soils are restored, chemical-free agriculture is the norm, biodiversity is preserved, and farmers have full access to markets, knowledge and community support.<\/p>\r\n <\/div>\r\n <div class=\"vm-card vm-mission\">\r\n <span class=\"vm-icon\">\ud83c\udfaf<\/span>\r\n <span class=\"vm-label\">Our Mission \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0ba8\u0bcb\u0b95\u0bcd\u0b95\u0bae\u0bcd<\/span>\r\n <div class=\"vm-title\">Empower farmers through <em>knowledge & community<\/em><\/div>\r\n <span class=\"vm-title-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0bae\u0bcd \u0b9a\u0bae\u0bc2\u0b95\u0bae\u0bc1\u0bae\u0bcd \u0bae\u0bc2\u0bb2\u0bae\u0bcd \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bc8 \u0bae\u0bc7\u0bae\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4\u0bc1\u0ba4\u0bb2\u0bcd<\/span>\r\n <p class=\"vm-body\">Arivuthottam's mission is to <strong>promote organic and sustainable agriculture, demonstrate integrated farming models, educate farmers, students and consumers<\/strong> about chemical-free food production and preserve traditional agricultural knowledge.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Our Values<\/span><\/div>\r\n <h2 class=\"s-title\">What <em>Guides<\/em> Us<\/h2>\r\n <span class=\"s-title-ta\">\u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bc8 \u0bb5\u0bb4\u0bbf\u0ba8\u0b9f\u0ba4\u0bcd\u0ba4\u0bc1\u0bb5\u0ba4\u0bc1<\/span>\r\n <div class=\"values-grid\">\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83c\udf31<\/span><div class=\"value-title\">Respect for the Earth<\/div><span class=\"value-title-ta\">\u0baa\u0bc2\u0bae\u0bbf\u0baf\u0bc8 \u0bae\u0ba4\u0bbf\u0b95\u0bcd\u0b95\u0bbf\u0bb1\u0bcb\u0bae\u0bcd<\/span><div class=\"value-body\">Every decision we make is guided by what is best for the soil, the water and the ecosystems that sustain us all.<\/div><\/div>\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83e\udd1d<\/span><div class=\"value-title\">Community First<\/div><span class=\"value-title-ta\">\u0b9a\u0bae\u0bc2\u0b95\u0bae\u0bcd \u0bae\u0bc1\u0ba4\u0bb2\u0bbf\u0bb2\u0bcd<\/span><div class=\"value-body\">Arivuthottam exists to serve the farming community. Every programme and market is designed with the farmer's wellbeing at its centre.<\/div><\/div>\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83d\udcda<\/span><div class=\"value-title\">Knowledge is Free<\/div><span class=\"value-title-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1 \u0b87\u0bb2\u0bb5\u0b9a\u0bae\u0bcd<\/span><div class=\"value-body\">We believe that agricultural knowledge belongs to everyone. Our resources are fully free \u2014 in Tamil and English.<\/div><\/div>\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83c\udf3e<\/span><div class=\"value-title\">Honest Trade<\/div><span class=\"value-title-ta\">\u0ba8\u0bc7\u0bb0\u0bcd\u0bae\u0bc8\u0baf\u0bbe\u0ba9 \u0bb5\u0ba3\u0bbf\u0b95\u0bae\u0bcd<\/span><div class=\"value-body\">The Makkal Nala Santhai exists because farmers deserve fair prices and consumers deserve honest food. No middlemen.<\/div><\/div>\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83c\udf0d<\/span><div class=\"value-title\">Sustainability<\/div><span class=\"value-title-ta\">\u0ba8\u0bbf\u0bb2\u0bc8\u0ba4\u0bcd\u0ba4\u0ba9\u0bcd\u0bae\u0bc8<\/span><div class=\"value-body\">Everything we do is built to last \u2014 farming methods that regenerate, markets that strengthen communities.<\/div><\/div>\r\n <div class=\"value-card\"><span class=\"value-icon\">\ud83d\udc9a<\/span><div class=\"value-title\">Inclusivity<\/div><span class=\"value-title-ta\">\u0b85\u0ba9\u0bc8\u0bb5\u0bb0\u0bc8\u0baf\u0bc1\u0bae\u0bcd \u0b89\u0bb3\u0bcd\u0bb3\u0b9f\u0b95\u0bcd\u0b95\u0bc1\u0ba4\u0bb2\u0bcd<\/span><div class=\"value-body\">Arivuthottam welcomes farmers, families, students, researchers and curious visitors alike \u2014 regardless of background.<\/div><\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Our Team<\/span><\/div>\r\n <h2 class=\"s-title\">The People Behind <em>Arivuthottam<\/em><\/h2>\r\n <span class=\"s-title-ta\" style=\"margin-bottom:28px;\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0ba4\u0bcd\u0ba4\u0bbf\u0ba9\u0bcd \u0baa\u0bbf\u0ba9\u0bcd\u0ba9\u0ba3\u0bbf \u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd<\/span>\r\n <div class=\"team-grid\">\r\n <div class=\"team-card\"><div class=\"team-photo\"><img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-24-at-16.22.49.jpeg\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;object-position:top;\"><\/div><div class=\"team-body\"><div class=\"team-name\">\u0b95\u0bc1. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd<\/div><span class=\"team-role\">Founder & Director<\/span><span class=\"team-role-ta\">\u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0ba9\u0bb0\u0bcd & \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bc1\u0ba9\u0bb0\u0bcd<\/span><div class=\"team-bio\">Worked 36 years in banking. In 2012, mortgaged his home for \u20b940L to buy 3 acres near Latheri. Zero income year one. By year four \u2014 4 tonnes of mangoes annually.<\/div><\/div><\/div>\r\n <div class=\"team-card\"><div class=\"team-photo\"><img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2025\/05\/289A2233-scaled-e1771993140978.jpg\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;object-position:top;\"><\/div><div class=\"team-body\"><div class=\"team-name\">\u0ba4\u0bbf\u0bb0\u0bc1\u0bae\u0ba4\u0bbf. \u0b9a\u0bc6. \u0b95\u0bc1\u0ba3\u0b9a\u0bc1\u0ba8\u0bcd\u0ba4\u0bb0\u0bbf<\/div><span class=\"team-role\">Co-Founder & Director<\/span><span class=\"team-role-ta\">\u0b87\u0ba3\u0bc8 \u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0ba9\u0bb0\u0bcd & \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bc1\u0ba9\u0bb0\u0bcd<\/span><div class=\"team-bio\">Co-founder and pillar of support \u2014 advisor, guide and backbone of Arivuthottam's growth and community work.<\/div><\/div><\/div>\r\n <div class=\"team-card\"><div class=\"team-photo\"><img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-24-at-16.22.50.jpeg\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;object-position:top;\"><\/div><div class=\"team-body\"><div class=\"team-name\">\u0ba4\u0bbf\u0bb0\u0bc1. \u0b9a\u0bc6. \u0b89\u0bae\u0bbe\u0ba8\u0bbe\u0ba4\u0bcd @ \u0bb5\u0bbf\u0bb4\u0bbf\u0baf\u0ba9\u0bcd<\/div><span class=\"team-role\">Co-Founder & Director<\/span><span class=\"team-role-ta\">\u0b87\u0ba3\u0bc8 \u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0ba9\u0bb0\u0bcd & \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bc1\u0ba9\u0bb0\u0bcd<\/span><div class=\"team-bio\">Co-founder driving innovation \u2014 leads technology, outreach and growth initiatives across Arivuthottam's programmes.<\/div><\/div><\/div>\r\n <div class=\"team-card\"><div class=\"team-photo\"><img decoding=\"async\" src=\"http:\/\/arivuthottam.org\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-24-at-19.42.30.jpeg\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;object-position:top;\"><\/div><div class=\"team-body\"><div class=\"team-name\">\u0ba4\u0bbf\u0bb0\u0bc1\u0bae\u0ba4\u0bbf. \u0b9a\u0bc6. \u0ba4\u0bbf\u0bb5\u0bcd\u0baf\u0bbe \u0bae\u0bc0\u0ba9\u0bbe\u0b9f\u0bcd\u0b9a\u0bbf\u0b9a\u0bc1\u0ba8\u0bcd\u0ba4\u0bb0\u0bae\u0bcd<\/div><span class=\"team-role\">Co-Founder & Director<\/span><span class=\"team-role-ta\">\u0b87\u0ba3\u0bc8 \u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0ba9\u0bb0\u0bcd & \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bc1\u0ba9\u0bb0\u0bcd<\/span><div class=\"team-bio\">Co-founder leading community engagement, women empowerment and the Makkal Nala Santhai network.<\/div><\/div><\/div>\r\n <\/div>\r\n\r\n \r\n <div style=\"display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px;margin-top:28px;padding:20px 28px;background:var(--parch);border-radius:14px;\">\r\n <div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);margin-bottom:3px;\">Want to know more about our team?<\/div>\r\n <div style=\"font-family:'Noto Serif Tamil',serif;font-size:11px;font-weight:300;color:rgba(44,26,14,.4);\">\u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0b95\u0bc1\u0bb4\u0bc1\u0bb5\u0bc8 \u0baa\u0bb1\u0bcd\u0bb1\u0bbf \u0bae\u0bc7\u0bb2\u0bc1\u0bae\u0bcd \u0b85\u0bb1\u0bbf\u0baf \u0bb5\u0bbf\u0bb0\u0bc1\u0bae\u0bcd\u0baa\u0bc1\u0b95\u0bbf\u0bb1\u0bc0\u0bb0\u0bcd\u0b95\u0bb3\u0bbe?<\/div>\r\n <\/div>\r\n <a href=\"http:\/\/arivuthottam.org\/ta\/our-team-2\/\" style=\"display:inline-flex;align-items:center;gap:8px;font-family:'Karla',sans-serif;font-size:12px;font-weight:700;color:var(--white);background:var(--leaf);border-radius:8px;padding:12px 22px;text-decoration:none;transition:all .22s;white-space:nowrap;\">\r\n \ud83d\udc65 Meet the Full Team \u2192\r\n <\/a>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Our Journey<\/span><\/div>\r\n <h2 class=\"s-title\">Milestones Along <em>the Way<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0baa\u0baf\u0ba3\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd \u0bae\u0bc1\u0b95\u0bcd\u0b95\u0bbf\u0baf \u0b95\u0b9f\u0bcd\u0b9f\u0b99\u0bcd\u0b95\u0bb3\u0bcd<\/span>\r\n <div class=\"milestones\">\r\n <div class=\"milestone\">\r\n <div class=\"milestone-year\">2012<\/div>\r\n <div class=\"milestone-content\">\r\n <div class=\"milestone-title\">K. Senthamizh Selvan Sells His Home & Starts the Farm<\/div>\r\n <div class=\"milestone-body\">After witnessing farmers' struggles during his banking career, Selvan took a bold step \u2014 sold his home and transformed barren land in Vellore into a thriving organic farm, founding Arivuthottam.<\/div>\r\n <span class=\"milestone-ta\">\u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd \u0ba4\u0ba9\u0ba4\u0bc1 \u0bb5\u0bc0\u0b9f\u0bcd\u0b9f\u0bc8 \u0bb5\u0bbf\u0bb1\u0bcd\u0bb1\u0bc1 \u0baa\u0ba3\u0bcd\u0ba3\u0bc8\u0baf\u0bc8 \u0ba4\u0bca\u0b9f\u0b99\u0bcd\u0b95\u0bbf\u0ba9\u0bbe\u0bb0\u0bcd<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"milestone\">\r\n <div class=\"milestone-year\">2013<\/div>\r\n <div class=\"milestone-content\">\r\n <div class=\"milestone-title\">Bio-fertilisers Introduced \u2014 Trees Begin to Recover<\/div>\r\n <div class=\"milestone-body\">Switching to organic pest management and bio-fertilisers, the health of coconut and mango trees gradually improved. From the second year onwards, yields began increasing \u2014 validating the organic approach.<\/div>\r\n <span class=\"milestone-ta\">\u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0b89\u0bb0\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0baa\u0baf\u0ba9\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4 \u0ba4\u0bca\u0b9f\u0b99\u0bcd\u0b95\u0bbf\u0ba9\u0bbe\u0bb0\u0bcd \u2014 \u0bae\u0bb0\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0bae\u0bc0\u0ba3\u0bcd\u0b9f\u0ba9<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"milestone\">\r\n <div class=\"milestone-year\">2016<\/div>\r\n <div class=\"milestone-content\">\r\n <div class=\"milestone-title\">Farm Becomes Fully Productive \u2014 4 Tonnes of Mangoes\/Year<\/div>\r\n <div class=\"milestone-body\">After four years of effort the farm began producing 4 tonnes of mangoes annually, 8,000\u201310,000 coconuts per year, and additional income from banana, lemon and herbal plants. Farmers and students begin visiting to learn.<\/div>\r\n <span class=\"milestone-ta\">\u0b86\u0ba3\u0bcd\u0b9f\u0bc1\u0b95\u0bcd\u0b95\u0bc1 4 \u0b9f\u0ba9\u0bcd \u0bae\u0bbe\u0bae\u0bcd\u0baa\u0bb4\u0bae\u0bcd \u2014 \u0baa\u0ba3\u0bcd\u0ba3\u0bc8 \u0bae\u0bc1\u0bb4\u0bc1 \u0bb5\u0bb3\u0ba4\u0bcd\u0ba4\u0bc8 \u0b85\u0b9f\u0bc8\u0ba8\u0bcd\u0ba4\u0ba4\u0bc1<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"milestone\">\r\n <div class=\"milestone-year\">2017<\/div>\r\n <div class=\"milestone-content\">\r\n <div class=\"milestone-title\">Arivu Thottam Becomes a Knowledge Farm<\/div>\r\n <div class=\"milestone-body\">The farm earns its name \u2014 Arivu Thottam (Knowledge Farm). Agricultural students and farmers from across Tamil Nadu begin visiting regularly for training, exposure visits and hands-on learning in natural farming techniques.<\/div>\r\n <span class=\"milestone-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u0b92\u0bb0\u0bc1 \u0b95\u0bb1\u0bcd\u0bb1\u0bb2\u0bcd \u0bae\u0bc8\u0baf\u0bae\u0bbe\u0b95 \u0bae\u0bbe\u0bb1\u0bbf\u0baf\u0ba4\u0bc1<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"milestone\">\r\n <div class=\"milestone-year\">Today<\/div>\r\n <div class=\"milestone-content\">\r\n <div class=\"milestone-title\">Times of India Coverage \u00b7 Makkal Nala Santhai \u00b7 Growing Movement<\/div>\r\n <div class=\"milestone-body\">The Times of India features Senthamizh Selvan's story as a model of determination. Arivuthottam expands into agro-tourism and community markets (Makkal Nala Santhai), growing into a full movement for sustainable agriculture in Vellore.<\/div>\r\n <span class=\"milestone-ta\">\u0ba4\u0bbf \u0bb9\u0bbf\u0ba8\u0bcd\u0ba4\u0bc1, TOI \u0b95\u0bb5\u0bb0\u0bc7\u0b9c\u0bcd \u2014 \u0b87\u0ba9\u0bcd\u0bb1\u0bc1 \u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bbf\u0bb2\u0bcd \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf \u0b87\u0baf\u0b95\u0bcd\u0b95\u0bae\u0bcd<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Partners & Supporters<\/span><\/div>\r\n <h2 class=\"s-title\">Those Who Walk <em>With Us<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bcb\u0b9f\u0bc1 \u0ba8\u0b9f\u0baa\u0bcd\u0baa\u0bb5\u0bb0\u0bcd\u0b95\u0bb3\u0bcd<\/span>\r\n <div class=\"partners-layout\">\r\n <div class=\"partners-text\">\r\n <p>Arivuthottam has been visited by a remarkable range of individuals and organisations \u2014 from school students to national authorities \u2014 all drawn by the power of one man's organic farming vision.<\/p>\r\n <p><strong>Prominent visitors include:<\/strong> Members of Farmer Producers Companies, students from DKM College and many institutions, Parents Group from Chennai, Team of the <strong>National Bio-Diversity Authority<\/strong>, Tamilnadu Science Forum, residential associations, and organic stores across Tamil Nadu.<\/p>\r\n <p>Follow Arivuthottam's journey on <strong>Facebook<\/strong> for farm updates, Santhai dates and farming knowledge shared daily.<\/p>\r\n <div style=\"display:flex;gap:12px;flex-wrap:wrap;margin-top:16px;\">\r\n <a href=\"https:\/\/www.facebook.com\/arivuthottam.organicfarming\" target=\"_blank\" style=\"display:inline-flex;align-items:center;gap:8px;font-size:12px;font-weight:600;color:var(--white);background:#1877f2;border-radius:8px;padding:10px 18px;text-decoration:none;\">\ud83d\udcd8 Facebook Page<\/a>\r\n <a href=\"https:\/\/www.youtube.com\/@arivuthottamorganicfarm931\" target=\"_blank\" style=\"display:inline-flex;align-items:center;gap:8px;font-size:12px;font-weight:600;color:var(--white);background:#c0392b;border-radius:8px;padding:10px 18px;text-decoration:none;\">\u25b6 YouTube Channel<\/a>\r\n <\/div>\r\n <a href=\"\/ta\/book-a-visit\/\" style=\"display:inline-flex;align-items:center;gap:8px;margin-top:16px;font-size:12px;font-weight:600;letter-spacing:1px;text-transform:uppercase;color:var(--leaf);text-decoration:none;border-bottom:2px solid rgba(45,106,45,.2);padding-bottom:2px;\">Become a Partner \u2192<\/a>\r\n <\/div>\r\n <div class=\"partners-logos\">\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83c\udfdb\ufe0f<\/span><div class=\"partner-logo-name\">National Bio-Diversity Authority<\/div><div class=\"partner-logo-type\">Government of India<\/div><\/div>\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83c\udf93<\/span><div class=\"partner-logo-name\">Academic Partners<\/div><div class=\"partner-logo-type\">Agricultural Universities<\/div><\/div>\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83e\udd1d<\/span><div class=\"partner-logo-name\">TN Science Forum<\/div><div class=\"partner-logo-type\">Tamil Nadu Science Forum<\/div><\/div>\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83c\udf3e<\/span><div class=\"partner-logo-name\">Farmer Producers Companies<\/div><div class=\"partner-logo-type\">FPC Members<\/div><\/div>\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83c\udfeb<\/span><div class=\"partner-logo-name\">DKM College & More<\/div><div class=\"partner-logo-type\">Schools & Colleges<\/div><\/div>\r\n <div class=\"partner-logo-card\"><span class=\"partner-logo-icon\">\ud83d\udc9a<\/span><div class=\"partner-logo-name\">You?<\/div><div class=\"partner-logo-type\">Join our network<\/div><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Videos & Media Coverage<\/span><\/div>\r\n <h2 class=\"s-title\">Arivuthottam on <em>Screen<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0ba4\u0bbf\u0bb0\u0bc8\u0baf\u0bbf\u0bb2\u0bcd \u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd<\/span>\r\n <p style=\"font-size:14px;font-weight:300;color:rgba(44,26,14,.55);line-height:1.9;max-width:680px;margin-bottom:32px;\">From News24 coverage to farmer training programmes and agro-tourism features \u2014 Arivuthottam's story has been captured across multiple media channels.<\/p>\r\n <div class=\"video-pl-grid\" style=\"background:var(--panel);border-radius:24px;padding:32px;display:grid;grid-template-columns:1fr 340px;gap:24px;\">\r\n <div>\r\n <div id=\"mainPlayer\" style=\"aspect-ratio:16\/9;background:#000;border-radius:14px;overflow:hidden;margin-bottom:16px;\">\r\n <iframe id=\"mainIframe\" src=\"https:\/\/www.youtube.com\/embed\/Sg-c0ZMvRwc\" title=\"Arivuthottam \u2014 Latest Video\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen style=\"width:100%;height:100%;border:none;display:block;\"><\/iframe>\r\n <\/div>\r\n <div id=\"mainTitle\" style=\"font-size:16px;font-weight:600;color:var(--white);margin-bottom:4px;line-height:1.35;\">Arivuthottam \u2014 Latest Video<\/div>\r\n <div id=\"mainTag\" style=\"display:inline-block;font-size:8px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:var(--leaf);background:rgba(255,255,255,.07);border-radius:20px;padding:4px 12px;margin-bottom:8px;\">Featured<\/div>\r\n <div id=\"mainDesc\" style=\"font-size:12px;font-weight:300;color:rgba(255,255,255,.4);line-height:1.7;\">The journey of Arivuthottam \u2014 from barren land to a thriving biodiversity-enabled organic farm in Vellore.<\/div>\r\n <div style=\"margin-top:20px;\">\r\n <a href=\"https:\/\/www.youtube.com\/@arivuthottamorganicfarm931\" target=\"_blank\" style=\"display:inline-flex;align-items:center;gap:8px;font-size:12px;font-weight:600;color:var(--white);background:#c0392b;border-radius:8px;padding:10px 18px;text-decoration:none;\">\u25b6 Subscribe on YouTube<\/a>\r\n <\/div>\r\n <\/div>\r\n <div style=\"display:flex;flex-direction:column;overflow-y:auto;max-height:420px;border-radius:12px;background:rgba(0,0,0,.2);\" id=\"playlist\">\r\n <div class=\"pl-item active\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/Sg-c0ZMvRwc\" data-title=\"Arivuthottam \u2014 Latest Video\" data-tag=\"Featured\" data-desc=\"Latest featured video from Arivuthottam Organic Farm, Kalambattu, Vellore.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/Sg-c0ZMvRwc\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">Arivuthottam \u2014 Latest Video<\/div><div class=\"pl-tag\">Featured<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/C3NAjvHoSqk\" data-title=\"\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baa\u0bcd \u0baa\u0ba3\u0bbf\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0bb5\u0baf\u0bb2\u0bcd\u0bb5\u0bc6\u0bb3\u0bbf \u0bb5\u0bb0\u0bc8 | Malarum Bhoomi\" data-tag=\"Malarum Bhoomi\" data-desc=\"\u0bb5\u0bbf\u0bb0\u0bc1\u0ba4\u0bc1 \u0baa\u0bc6\u0bb1\u0bcd\u0bb1 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0baf\u0bbf\u0ba9\u0bcd \u0b89\u0ba3\u0bcd\u0bae\u0bc8 \u0b95\u0ba4\u0bc8 \u2014 \u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baa\u0bcd \u0baa\u0ba3\u0bbf\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0bb5\u0baf\u0bb2\u0bcd\u0bb5\u0bc6\u0bb3\u0bbf \u0bb5\u0bb0\u0bc8 | Malarum Bhoomi\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/C3NAjvHoSqk\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">\u0bb5\u0b99\u0bcd\u0b95\u0bbf\u0baa\u0bcd \u0baa\u0ba3\u0bbf\u0baf\u0bbf\u0bb2\u0bbf\u0bb0\u0bc1\u0ba8\u0bcd\u0ba4\u0bc1 \u0bb5\u0baf\u0bb2\u0bcd\u0bb5\u0bc6\u0bb3\u0bbf \u0bb5\u0bb0\u0bc8 | Malarum Bhoomi<\/div><div class=\"pl-tag\">Malarum Bhoomi<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/Lb-gdi4Kfvw\" data-title=\"Arivuthottam \u2014 Feature\" data-tag=\"Feature\" data-desc=\"Arivuthottam Organic Farm feature \u2014 organic farming, community and agro-tourism in Vellore.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/Lb-gdi4Kfvw\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">Arivuthottam \u2014 Feature<\/div><div class=\"pl-tag\">Feature<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/ax-yUJ-pK3M\" data-title=\"Arivuthottam \u2014 Our Story\" data-tag=\"Our Story\" data-desc=\"The journey of Arivuthottam \u2014 from barren land to a thriving organic farm in Vellore.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/ax-yUJ-pK3M\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">Arivuthottam \u2014 Our Story<\/div><div class=\"pl-tag\">Our Story<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/gmDEfhj5kcA\" data-title=\"\u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf \u0b95\u0bb0\u0bc1\u0ba4\u0bcd\u0ba4\u0bc1\u0b95\u0bcd\u0b95\u0bb3\u0bae\u0bcd | \u0baa\u0bc2\u0ba8\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd & \u0bae\u0bc2\u0bb2\u0bbf\u0b95\u0bc8\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd\" data-tag=\"Seminar\" data-desc=\"Natural farming seminar at Arivuthottam featuring the flower garden and herbal garden walkthrough.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/gmDEfhj5kcA\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">\u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf \u0b95\u0bb0\u0bc1\u0ba4\u0bcd\u0ba4\u0bc1\u0b95\u0bcd\u0b95\u0bb3\u0bae\u0bcd<\/div><div class=\"pl-tag\">Seminar<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/zt7_1L2z89Y\" data-title=\"News24 Coverage \u2014 Arivuthottam\" data-tag=\"News24\" data-desc=\"News24 channel coverage of Arivuthottam's organic farming model and its impact in Vellore.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/zt7_1L2z89Y\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">News24 Coverage \u2014 Arivuthottam<\/div><div class=\"pl-tag\">News24<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/cDQGaeOvmVs\" data-title=\"\u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bcd \u0ba4\u0bca\u0bb4\u0bbf\u0bb2\u0bcd \u0bae\u0bc1\u0ba9\u0bc8\u0bb5\u0bcb\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0baa\u0baf\u0bbf\u0bb1\u0bcd\u0b9a\u0bbf\" data-tag=\"Training\" data-desc=\"Arivuthottam's farmer entrepreneurship training programme and agro-tourism initiatives.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/cDQGaeOvmVs\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">\u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bcd \u0ba4\u0bca\u0bb4\u0bbf\u0bb2\u0bcd \u0bae\u0bc1\u0ba9\u0bc8\u0bb5\u0bcb\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0baa\u0baf\u0bbf\u0bb1\u0bcd\u0b9a\u0bbf<\/div><div class=\"pl-tag\">Training<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/uKM8mLMIo58\" data-title=\"Arivuthottam \u2014 Media Feature\" data-tag=\"Media\" data-desc=\"Media coverage highlighting the story and impact of Arivuthottam's organic farming initiatives.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/uKM8mLMIo58\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">Arivuthottam \u2014 Media Feature<\/div><div class=\"pl-tag\">Media<\/div><\/div>\r\n <\/div>\r\n <div class=\"pl-item\" onclick=\"playVideo(this)\" data-src=\"https:\/\/www.youtube.com\/embed\/vLUsMAg_CEA\" data-title=\"Arivuthottam \u2014 Media Feature 2\" data-tag=\"Media\" data-desc=\"Further media coverage of Arivuthottam \u2014 organic farming, Makkal Nala Santhai and the learning centre.\">\r\n <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/vLUsMAg_CEA\/mqdefault.jpg\" alt=\"\"><div class=\"pl-info\"><div class=\"pl-title\">Arivuthottam \u2014 Media Feature 2<\/div><div class=\"pl-tag\">Media<\/div><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"section\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">Press & Recognition<\/span><\/div>\r\n <h2 class=\"s-title\">As Featured <em>In<\/em><\/h2>\r\n <span class=\"s-title-ta\">\u0b8a\u0b9f\u0b95 \u0b95\u0bb5\u0bb0\u0bc7\u0b9c\u0bcd<\/span>\r\n <div style=\"display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px;margin-bottom:32px;\">\r\n <p style=\"font-size:14px;font-weight:300;color:rgba(44,26,14,.55);line-height:1.9;max-width:680px;margin-bottom:0;\">Arivuthottam has been featured by Polimer TV (4,00,000+ Facebook views), Cauvery News, Jaya TV, Mega TV, Times of India, Indian Express, The Better India, ABP Live Tamil and more.<\/p>\r\n <a href=\"http:\/\/arivuthottam.org\/ta\/news-events\/\" style=\"display:inline-flex;align-items:center;gap:8px;font-family:'Karla',sans-serif;font-size:12px;font-weight:700;color:var(--white);background:var(--leaf);border-radius:8px;padding:12px 22px;text-decoration:none;white-space:nowrap;flex-shrink:0;\">\r\n \ud83d\udcf0 News & Events \u2192\r\n <\/a>\r\n <\/div>\r\n <div style=\"display:grid;grid-template-columns:repeat(3,1fr);gap:16px;\" class=\"press-grid\">\r\n <div class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;border-top:3px solid var(--harvest);\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(232,168,48,.1);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\uddde\ufe0f<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--harvest);\">Tamil Print Media<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Article by K. Senthamizh Selvan<\/div><\/div><\/div>\r\n <div style=\"font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:600;color:var(--soil);line-height:1.4;margin-bottom:8px;\">\u0b89\u0ba3\u0bb0 \u0bb5\u0bc8\u0b95\u0bcd\u0b95\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0bae\u0bcd \u0ba4\u0bc7\u0bb5\u0bc8\u0b95\u0bb3\u0bcd<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:10px;\">\u0b95. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bcd \u0b8e\u0bb4\u0bc1\u0ba4\u0bbf\u0baf \u0b9a\u0bbf\u0bb1\u0baa\u0bcd\u0baa\u0bc1\u0b95\u0bcd \u0b95\u0b9f\u0bcd\u0b9f\u0bc1\u0bb0\u0bc8 \u2014 \u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0ba8\u0bb2 \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8 \u0b92\u0bb0\u0bc1\u0b99\u0bcd\u0b95\u0bbf\u0ba3\u0bc8\u0baa\u0bcd\u0baa\u0bbe\u0bb3\u0bb0\u0bcd, \u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bcd.<\/p>\r\n <span style=\"font-size:9px;font-weight:600;color:rgba(44,26,14,.35);\">Print Feature \u00b7 Tamil<\/span>\r\n <\/div>\r\n <div class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;border-top:3px solid var(--navy);\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(26,74,110,.08);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\udcf0<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--navy);\">The Optimist Citizen<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Bhopal \u00b7 March 31, 2019<\/div><\/div><\/div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);line-height:1.35;margin-bottom:8px;\">A 60-Year-Old Retired Banker Sells His Home to Buy Barren Land<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:10px;\">National coverage of Senthamizh Selvan's inspiring journey \u2014 from banker to organic farmer in Vellore, Tamil Nadu.<\/p>\r\n <span style=\"font-size:9px;font-weight:600;color:rgba(44,26,14,.35);\">National Print \u00b7 Bhopal \u00b7 2019<\/span>\r\n <\/div>\r\n <a href=\"http:\/\/timesofindia.indiatimes.com\/articleshow\/67357209.cms\" target=\"_blank\" class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;text-decoration:none;display:block;border-top:3px solid #c0392b;\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(192,57,43,.08);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\udcf0<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:#c0392b;\">Times of India<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Chennai Edition \u00b7 2019<\/div><\/div><\/div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);line-height:1.35;margin-bottom:8px;\">Banker gives up job, turns successful organic farmer<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:12px;\">Mortgaged his house for \u20b940 lakh, bought barren land \u2014 today earns in lakhs from organic farming.<\/p>\r\n <span style=\"font-size:9px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">Read Article \u2192<\/span>\r\n <\/a>\r\n <a href=\"https:\/\/thebetterindia.com\/170851\/tamil-nadu-organic-farming-earn-lakhs-inspiring\/\" target=\"_blank\" class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;text-decoration:none;display:block;border-top:3px solid var(--leaf);\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(45,106,45,.08);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83c\udf31<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">The Better India<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Inspiring Stories \u00b7 2019<\/div><\/div><\/div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);line-height:1.35;margin-bottom:8px;\">Retired TN Banker Turns Barren Land to Model Organic Farm<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:12px;\">How K. Senthamizh Selvan sold his home and built a model organic farm earning in lakhs.<\/p>\r\n <span style=\"font-size:9px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">Read Article \u2192<\/span>\r\n <\/a>\r\n <a href=\"https:\/\/tamil.abplive.com\/news\/chennai\/bank-officer-senthamizh-selvan-from-vellore-quits-job-and-turns-in-to-an-organic-farmer-3626\" target=\"_blank\" class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;text-decoration:none;display:block;border-top:3px solid #c0392b;\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(192,57,43,.06);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\udcfa<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:#c0392b;\">ABP Live Tamil<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Tamil News \u00b7 Chennai<\/div><\/div><\/div>\r\n <div style=\"font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:600;color:var(--soil);line-height:1.4;margin-bottom:8px;\">\u0bb5\u0b99\u0bcd\u0b95\u0bbf \u0b85\u0ba4\u0bbf\u0b95\u0bbe\u0bb0\u0bbf \u0baa\u0ba4\u0bb5\u0bbf\u0baf\u0bc8 \u0bb5\u0bbf\u0b9f\u0bcd\u0b9f\u0bc1 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0baf\u0bbe\u0b95 \u0bae\u0bbe\u0bb1\u0bbf\u0ba9\u0bbe\u0bb0\u0bcd<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:12px;\">ABP Live Tamil covers the inspiring story of Vellore's K. Senthamizh Selvan.<\/p>\r\n <span style=\"font-size:9px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">Read Article \u2192<\/span>\r\n <\/a>\r\n <div class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;border-top:3px solid #c0392b;\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(192,57,43,.06);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\udcfa<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:#c0392b;\">Polimer TV News<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Tamil News Channel<\/div><\/div><\/div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);line-height:1.35;margin-bottom:8px;\">Viral Coverage \u2014 4,00,000+ Facebook Views<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:10px;\">Polimer TV's coverage went viral \u2014 4,000+ shares and 4,00,000+ views on Facebook.<\/p>\r\n <span style=\"font-size:9px;font-weight:600;color:var(--leaf);\">400K+ Views \u00b7 4K+ Shares<\/span>\r\n <\/div>\r\n <div class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;border-top:3px solid var(--leaf);\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(45,106,45,.07);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\uddde\ufe0f<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">\u0ba8\u0bbf\u0bb2\u0bae\u0bc1\u0bae\u0bcd \u0bb5\u0bb3\u0bae\u0bc1\u0bae\u0bcd<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">Tamil Agriculture Magazine<\/div><\/div><\/div>\r\n <div style=\"font-family:'Noto Serif Tamil',serif;font-size:13px;font-weight:600;color:var(--soil);line-height:1.4;margin-bottom:8px;\">\u0b87\u0b9f\u0bc8\u0ba4\u0bcd\u0ba4\u0bb0\u0b95\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0b87\u0bb2\u0bcd\u0bb2\u0bbe\u0ba4 \u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0ba8\u0bb2\u0b9a\u0bcd \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:10px;\">Featured Arivuthottam's Makkal Nala Santhai \u2014 the market without middlemen.<\/p>\r\n <span style=\"font-size:9px;font-weight:600;color:rgba(44,26,14,.35);\">Print Feature \u00b7 2026<\/span>\r\n <\/div>\r\n <div class=\"press-card\" style=\"background:var(--white);border:1px solid rgba(44,26,14,.08);border-radius:16px;padding:22px 20px;border-top:3px solid var(--leaf);\">\r\n <div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><div style=\"width:38px;height:38px;border-radius:8px;background:rgba(45,106,45,.08);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;\">\ud83d\udcd7<\/div><div><div style=\"font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--leaf);\">Agriculture & Industry Survey<\/div><div style=\"font-size:10px;color:rgba(44,26,14,.35);\">September 2020 \u00b7 Page 56<\/div><\/div><\/div>\r\n <div style=\"font-size:13px;font-weight:600;color:var(--soil);line-height:1.35;margin-bottom:8px;\">Talking to Senthamil Selvan \u2014 Agriculturist, Arivuthottam<\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.65;margin-bottom:10px;\">An in-depth interview on organic farming, Tamil Nadu Science Forum involvement, and transforming barren land into a thriving farm in Vellore.<\/p>\r\n <span style=\"font-size:9px;font-weight:600;color:rgba(44,26,14,.35);\">National Agriculture Journal \u00b7 2020<\/span>\r\n <\/div>\r\n <div style=\"background:var(--parch);border:1px solid rgba(44,26,14,.1);border-radius:16px;padding:22px 20px;display:flex;flex-direction:column;justify-content:center;\">\r\n <div style=\"font-size:9px;font-weight:700;letter-spacing:3px;text-transform:uppercase;color:var(--harvest);margin-bottom:10px;\">Media Enquiries<\/div>\r\n <div style=\"font-family:'Tiro Tamil',serif;font-size:18px;font-weight:400;color:var(--soil);line-height:1.2;margin-bottom:8px;\">Want to cover <em style=\"font-style:italic;color:var(--leaf);\">Arivuthottam?<\/em><\/div>\r\n <p style=\"font-size:11px;font-weight:300;color:rgba(44,26,14,.5);line-height:1.7;margin-bottom:16px;\">Journalists, documentary filmmakers and researchers are welcome to visit the farm.<\/p>\r\n <a href=\"\/ta\/book-a-visit\/\" style=\"display:inline-flex;align-items:center;gap:6px;font-size:11px;font-weight:600;color:var(--white);background:linear-gradient(135deg,var(--leaf),var(--sprout));border-radius:8px;padding:10px 18px;text-decoration:none;width:fit-content;\">Contact Us<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <section class=\"fqs\">\r\n <div class=\"s-eye\"><span class=\"s-eye-line\"><\/span><span class=\"s-eye-text\">FAQ \u00b7 \u0b85\u0b9f\u0bbf\u0b95\u0bcd\u0b95\u0b9f\u0bbf \u0b95\u0bc7\u0b9f\u0bcd\u0b95\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0bae\u0bcd \u0b95\u0bc7\u0bb3\u0bcd\u0bb5\u0bbf\u0b95\u0bb3\u0bcd<\/span><\/div>\r\n <h2 class=\"s-title\">Common <em>Questions<\/em><\/h2>\r\n <span class=\"s-title-ta\" style=\"margin-bottom:32px;\">\u0ba8\u0bc0\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0b85\u0bb1\u0bbf\u0baf \u0bb5\u0bbf\u0bb0\u0bc1\u0bae\u0bcd\u0baa\u0bc1\u0bb5\u0ba4\u0bc1<\/span>\r\n\r\n <div class=\"fqs-grid\">\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83c\udf31<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">What is Arivuthottam?<\/div><div class=\"fqs-q-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u0b8e\u0ba9\u0bcd\u0bb1\u0bbe\u0bb2\u0bcd \u0b8e\u0ba9\u0bcd\u0ba9?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\">A <strong>Tamil Nadu Government certified organic farm<\/strong>, agro-tourism destination and free learning centre in Kalampattu, Vellore. Founded in 2012 by K. Senthamizh Selvan. Reg: <strong>ORG-AC-2303-000568A<\/strong>.<\/div><div class=\"fqs-ans-ta\">\u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bcd, \u0b95\u0bb2\u0bae\u0bcd\u0baa\u0b9f\u0bcd\u0b9f\u0bc1 \u0b95\u0bbf\u0bb0\u0bbe\u0bae\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd <strong>\u0ba4\u0bae\u0bbf\u0bb4\u0bcd\u0ba8\u0bbe\u0b9f\u0bc1 \u0b85\u0bb0\u0b9a\u0bc1 \u0b9a\u0bbe\u0ba9\u0bcd\u0bb1\u0bbf\u0ba4\u0bb4\u0bcd \u0baa\u0bc6\u0bb1\u0bcd\u0bb1 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0baa\u0ba3\u0bcd\u0ba3\u0bc8<\/strong> \u0bae\u0bb1\u0bcd\u0bb1\u0bc1\u0bae\u0bcd \u0b87\u0bb2\u0bb5\u0b9a \u0b95\u0bb2\u0bcd\u0bb5\u0bbf \u0bae\u0bc8\u0baf\u0bae\u0bcd. 2012-\u0bb2\u0bcd \u0b95. \u0b9a\u0bc6\u0ba8\u0bcd\u0ba4\u0bae\u0bbf\u0bb4\u0bcd \u0b9a\u0bc6\u0bb2\u0bcd\u0bb5\u0ba9\u0bbe\u0bb2\u0bcd \u0ba8\u0bbf\u0bb1\u0bc1\u0bb5\u0baa\u0bcd\u0baa\u0b9f\u0bcd\u0b9f\u0ba4\u0bc1.<\/div><\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83c\udf93<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">Is the training free? Who can join?<\/div><div class=\"fqs-q-ta\">\u0baa\u0baf\u0bbf\u0bb1\u0bcd\u0b9a\u0bbf \u0b87\u0bb2\u0bb5\u0b9a\u0bae\u0bbe? \u0baf\u0bbe\u0bb0\u0bcd \u0b9a\u0bc7\u0bb0\u0bb2\u0bbe\u0bae\u0bcd?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\"><strong>100% free \u2014 no hidden charges.<\/strong> Open to everyone \u2014 farmers, students, families, schools and researchers. WhatsApp or call us to fix an appointment.<\/div><div class=\"fqs-ans-ta\"><strong>100% \u0b87\u0bb2\u0bb5\u0b9a\u0bae\u0bcd.<\/strong> \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf\u0b95\u0bb3\u0bcd, \u0bae\u0bbe\u0ba3\u0bb5\u0bb0\u0bcd\u0b95\u0bb3\u0bcd, \u0b95\u0bc1\u0b9f\u0bc1\u0bae\u0bcd\u0baa\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u2014 \u0b85\u0ba9\u0bc8\u0bb5\u0bb0\u0bc1\u0bae\u0bcd \u0bb5\u0bb0\u0bb2\u0bbe\u0bae\u0bcd. WhatsApp \u0b85\u0bb2\u0bcd\u0bb2\u0ba4\u0bc1 \u0baa\u0bcb\u0ba9\u0bcd \u0bae\u0bc2\u0bb2\u0bae\u0bcd \u0ba4\u0bc7\u0ba4\u0bbf \u0ba8\u0bbf\u0bb0\u0bcd\u0ba3\u0baf\u0bbf\u0b95\u0bcd\u0b95\u0bb2\u0bbe\u0bae\u0bcd.<\/div><\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83c\udfea<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">What is Makkal Nala Santhai?<\/div><div class=\"fqs-q-ta\">\u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bcd \u0ba8\u0bb2 \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8 \u0b8e\u0ba9\u0bcd\u0bb1\u0bbe\u0bb2\u0bcd \u0b8e\u0ba9\u0bcd\u0ba9?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\">An <strong>organic farmers' market with no middlemen.<\/strong> Farmers sell directly to consumers at fair prices \u2014 no agents, no commission. Fresh chemical-free produce for buyers, full value for farmers.<\/div><div class=\"fqs-ans-ta\"><strong>\u0b87\u0b9f\u0bc8\u0ba4\u0bcd\u0ba4\u0bb0\u0b95\u0bb0\u0bcd\u0b95\u0bb3\u0bbf\u0bb2\u0bcd\u0bb2\u0bbe\u0ba4 \u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf \u0b9a\u0ba8\u0bcd\u0ba4\u0bc8.<\/strong> \u0ba8\u0bc7\u0bb0\u0b9f\u0bbf \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bbf-\u0ba8\u0bc1\u0b95\u0bb0\u0bcd\u0bb5\u0bcb\u0bb0\u0bcd \u0bb5\u0bbf\u0bb1\u0bcd\u0baa\u0ba9\u0bc8. \u0ba4\u0bb0\u0b95\u0bb0\u0bcd\u0b95\u0bb3\u0bcd \u0b87\u0bb2\u0bcd\u0bb2\u0bc8, \u0b95\u0bae\u0bbf\u0bb7\u0ba9\u0bcd \u0b87\u0bb2\u0bcd\u0bb2\u0bc8.<\/div><\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">Can I visit with my family or school?<\/div><div class=\"fqs-q-ta\">\u0b95\u0bc1\u0b9f\u0bc1\u0bae\u0bcd\u0baa\u0ba4\u0bcd\u0ba4\u0bc1\u0b9f\u0ba9\u0bcd \u0b85\u0bb2\u0bcd\u0bb2\u0ba4\u0bc1 \u0baa\u0bb3\u0bcd\u0bb3\u0bbf\u0baf\u0bbe\u0b95 \u0bb5\u0bb0\u0bb2\u0bbe\u0bae\u0bbe?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\">Yes \u2014 <strong>families, school groups, college students and corporates<\/strong> are all welcome. Guided walk through flower garden, mango orchard, coconut grove and 100+ medicinal plants. <strong>Free, by appointment.<\/strong><\/div><div class=\"fqs-ans-ta\">\u0b86\u0bae\u0bcd \u2014 <strong>\u0b95\u0bc1\u0b9f\u0bc1\u0bae\u0bcd\u0baa\u0b99\u0bcd\u0b95\u0bb3\u0bcd, \u0baa\u0bb3\u0bcd\u0bb3\u0bbf \u0b95\u0bc1\u0bb4\u0bc1\u0b95\u0bcd\u0b95\u0bb3\u0bcd, \u0b95\u0bb2\u0bcd\u0bb2\u0bc2\u0bb0\u0bbf\u0b95\u0bb3\u0bcd<\/strong> \u0b85\u0ba9\u0bc8\u0bb5\u0bb0\u0bc1\u0bae\u0bcd \u0bb5\u0bb0\u0bb2\u0bbe\u0bae\u0bcd. \u0baa\u0bc2\u0ba8\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd, \u0bae\u0bbe\u0b9e\u0bcd\u0b9a\u0bcb\u0bb2\u0bc8, 100+ \u0bae\u0bc2\u0bb2\u0bbf\u0b95\u0bc8\u0b95\u0bb3\u0bcd \u0b9a\u0bc1\u0bb1\u0bcd\u0bb1\u0bc1\u0baa\u0bcd\u0baa\u0baf\u0ba3\u0bae\u0bcd. <strong>\u0b87\u0bb2\u0bb5\u0b9a\u0bae\u0bcd, \u0bae\u0bc1\u0ba9\u0bcd \u0b92\u0baa\u0bcd\u0baa\u0bc7\u0bb1\u0bcd\u0baa\u0bbf\u0ba9\u0bcd \u0baa\u0b9f\u0bbf.<\/strong><\/div><\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83d\udcb0<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">Is organic farming really profitable?<\/div><div class=\"fqs-q-ta\">\u0b87\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0bb5\u0b9a\u0bbe\u0baf\u0bae\u0bcd \u0bb2\u0bbe\u0baa\u0b95\u0bb0\u0bae\u0bbe\u0ba9\u0ba4\u0bbe?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\">Yes \u2014 <strong>more profitable after a 2\u20133 year transition<\/strong> as input costs drop by up to 87%. Arivuthottam went from zero income in year one to <strong>earning in lakhs by year four.<\/strong><\/div><div class=\"fqs-ans-ta\">\u0b86\u0bae\u0bcd \u2014 <strong>2\u20133 \u0b86\u0ba3\u0bcd\u0b9f\u0bc1 \u0bae\u0bbe\u0bb1\u0bcd\u0bb1\u0b95\u0bcd \u0b95\u0bbe\u0bb2\u0ba4\u0bcd\u0ba4\u0bbf\u0bb1\u0bcd\u0b95\u0bc1 \u0baa\u0bbf\u0bb1\u0b95\u0bc1 \u0bae\u0bbf\u0b95\u0bb5\u0bc1\u0bae\u0bcd \u0bb2\u0bbe\u0baa\u0b95\u0bb0\u0bae\u0bbe\u0ba9\u0ba4\u0bc1.<\/strong> \u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u0ba8\u0bbe\u0ba9\u0bcd\u0b95\u0bbe\u0bae\u0bcd \u0b86\u0ba3\u0bcd\u0b9f\u0bbf\u0bb2\u0bcd <strong>\u0bb2\u0b9f\u0bcd\u0b9a\u0b99\u0bcd\u0b95\u0bb3\u0bbf\u0bb2\u0bcd \u0bb5\u0bb0\u0bc1\u0bae\u0bbe\u0ba9\u0bae\u0bcd.<\/strong><\/div><\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-item\" onclick=\"fqsOpen(this)\">\r\n <div class=\"fqs-icon\">\ud83d\udccd<\/div>\r\n <div class=\"fqs-hd\"><div class=\"fqs-q\"><div class=\"fqs-q-en\">Where is Arivuthottam? What are the timings?<\/div><div class=\"fqs-q-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u0b8e\u0b99\u0bcd\u0b95\u0bc7? \u0ba8\u0bc7\u0bb0\u0bae\u0bcd \u0b8e\u0ba9\u0bcd\u0ba9?<\/div><\/div><div class=\"fqs-toggle\"><svg viewbox=\"0 0 24 24\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg><\/div><\/div>\r\n <div class=\"fqs-body\"><div class=\"fqs-ans-en\"><strong>Kalampattu village, near Latteri, Vellore District<\/strong> \u2014 15\u201320 km from Vellore town. Open <strong>Mon\u2013Sat 8am\u20136pm, by appointment.<\/strong> Location pin shared on WhatsApp after confirmation.<\/div><div class=\"fqs-ans-ta\"><strong>\u0b95\u0bb2\u0bae\u0bcd\u0baa\u0b9f\u0bcd\u0b9f\u0bc1 \u0b95\u0bbf\u0bb0\u0bbe\u0bae\u0bae\u0bcd, \u0bb2\u0ba4\u0bcd\u0ba4\u0bc7\u0bb0\u0bbf \u0b85\u0bb0\u0bc1\u0b95\u0bbf\u0bb2\u0bcd, \u0bb5\u0bc7\u0bb2\u0bc2\u0bb0\u0bcd \u0bae\u0bbe\u0bb5\u0b9f\u0bcd\u0b9f\u0bae\u0bcd<\/strong> \u2014 15\u201320 \u0b95\u0bbf.\u0bae\u0bc0. <strong>\u0ba4\u0bbf\u0b99\u0bcd\u0b95\u0bb3\u0bcd\u2013\u0b9a\u0ba9\u0bbf \u0b95\u0bbe\u0bb2\u0bc8 8 \u2013 \u0bae\u0bbe\u0bb2\u0bc8 6, \u0bae\u0bc1\u0ba9\u0bcd \u0b92\u0baa\u0bcd\u0baa\u0bc7\u0bb1\u0bcd\u0baa\u0bbf\u0ba9\u0bcd \u0baa\u0b9f\u0bbf.<\/strong><\/div><\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"fqs-footer\">\r\n <div>\r\n <div class=\"fqs-footer-title\">Still have a <em>question?<\/em><\/div>\r\n <span class=\"fqs-footer-ta\">\u0b87\u0ba9\u0bcd\u0ba9\u0bc1\u0bae\u0bcd \u0b95\u0bc7\u0bb3\u0bcd\u0bb5\u0bbf \u0b87\u0bb0\u0bc1\u0b95\u0bcd\u0b95\u0bbf\u0bb1\u0ba4\u0bbe? \u0ba8\u0bbe\u0b99\u0bcd\u0b95\u0bb3\u0bcd \u0b89\u0ba4\u0bb5 \u0ba4\u0baf\u0bbe\u0bb0\u0bbe\u0b95 \u0b87\u0bb0\u0bc1\u0b95\u0bcd\u0b95\u0bbf\u0bb1\u0bcb\u0bae\u0bcd<\/span>\r\n <\/div>\r\n <div class=\"fqs-footer-btns\">\r\n <a href=\"https:\/\/wa.me\/919443032436?text=Hello%20Arivuthottam%2C%20I%20have%20a%20question.\" target=\"_blank\" rel=\"noopener\" class=\"fqs-btn-wa\">\ud83d\udcac Ask on WhatsApp<\/a>\r\n <a href=\"http:\/\/arivuthottam.org\/ta\/faq\/\" class=\"fqs-btn-all\">\ud83d\udccb View All FAQs \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n <div class=\"join-band\">\r\n <div>\r\n <div class=\"join-eyebrow\">Be Part of the Story \u00b7 \u0b95\u0ba4\u0bc8\u0baf\u0bbf\u0ba9\u0bcd \u0b92\u0bb0\u0bc1 \u0baa\u0b95\u0bc1\u0ba4\u0bbf\u0baf\u0bbe\u0b95\u0bc1\u0b99\u0bcd\u0b95\u0bb3\u0bcd<\/div>\r\n <h3 class=\"join-title\">Join the <em>Arivuthottam<\/em> Community<\/h3>\r\n <span class=\"join-title-ta\">\u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0ba4\u0bcd\u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd \u0b9a\u0bae\u0bc2\u0b95\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd \u0b9a\u0bc7\u0bb0\u0bc1\u0b99\u0bcd\u0b95\u0bb3\u0bcd<\/span>\r\n <p class=\"join-body\">Whether you are a farmer wanting to restore your soil, a student wanting to learn organic techniques, a family wanting fresh chemical-free produce, or a visitor wanting to experience a biodiversity-rich farm in Vellore \u2014 Arivuthottam welcomes you.<\/p>\r\n <\/div>\r\n <div class=\"join-btns\">\r\n <a href=\"http:\/\/arivuthottam.org\/ta\/organic-farming\/join\/\" class=\"btn-p\">\ud83c\udf31 Join the Programme<\/a>\r\n <a href=\"http:\/\/arivuthottam.org\/ta\/book-a-visit\/\" class=\"btn-g\">Get in Touch \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\nfunction fqsOpen(item){\r\n var isOpen = item.classList.contains('open');\r\n document.querySelectorAll('.fqs-item').forEach(function(el){ el.classList.remove('open'); });\r\n if(!isOpen) item.classList.add('open');\r\n}\r\nfunction playVideo(el) {\r\n document.querySelectorAll('.pl-item').forEach(i => i.classList.remove('active'));\r\n el.classList.add('active');\r\n document.getElementById('mainIframe').src = el.dataset.src + '?autoplay=1';\r\n document.getElementById('mainTitle').textContent = el.dataset.title;\r\n document.getElementById('mainTag').textContent = el.dataset.tag;\r\n document.getElementById('mainDesc').textContent = el.dataset.desc;\r\n}\r\n<\/script>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>About Us \u2014 Arivuthottam | Vellore, Tamil Nadu Home\u203a About Us About Arivuthottam \u00b7 \u0b8e\u0b99\u0bcd\u0b95\u0bb3\u0bc8 \u0baa\u0bb1\u0bcd\u0bb1\u0bbf A Garden ofKnowledge & Growth \u0b85\u0bb1\u0bbf\u0bb5\u0bc1\u0bae\u0bcd \u0bb5\u0bb3\u0bb0\u0bcd\u0b9a\u0bcd\u0b9a\u0bbf\u0baf\u0bc1\u0bae\u0bcd \u0ba8\u0bbf\u0bb1\u0bc8\u0ba8\u0bcd\u0ba4 \u0ba4\u0bcb\u0b9f\u0bcd\u0b9f\u0bae\u0bcd Founded by K. Senthamizh Selvan \u2014 a retired banker from Katpadi who sold his home to buy 3 acres of farmland near Latheri, Vellore. From zero income in year one […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11119","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages\/11119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/comments?post=11119"}],"version-history":[{"count":20,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages\/11119\/revisions"}],"predecessor-version":[{"id":11262,"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/pages\/11119\/revisions\/11262"}],"wp:attachment":[{"href":"http:\/\/arivuthottam.org\/ta\/wp-json\/wp\/v2\/media?parent=11119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}